Wedel leads the Marshmallows in chocolate category with a 46.57% share over the last four weeks (10 brands compared).
Its monthly share for October 2026 was 71.60%, compared with 75.56% the month before.
Its highest monthly share in the period shown, 93.09%, came in April 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase177 h(7 days)
Marshmallows in chocolate
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Chocolate bars and wafers
Chocolates
Cookies
Protein bars and wafers
Gummies, drops, jellies, lollipops
Pralines, drops and candies
106.6 h (4 days)
117.5 h (5 days)
131.5 h (5 days)
131.9 h (5 days)
133.3 h (6 days)
151 h (6 days)
Median of the Sweets category: 151 h (6 days)
Milk and quark bars
Marshmallows in chocolate
Plant-based sweets and snacks
Cereal bars
Cake
173.6 h (7 days)
177 h (7 days)
280.3 h (12 days)
302.6 h (13 days)
1,107.8 h (46 days)
| Subcategory | RPR (%) |
|---|---|
| Milk and quark bars | 91% |
| Chocolates | 91% |
| Protein bars and wafers | 90% |
| Cookies | 90% |
| Cereal bars | 88% |
| Plant-based sweets and snacks | 88% |
| Gummies, drops, jellies, lollipops | 86% |
| Cake | 84% |
| Pralines, drops and candies | 84% |
| Chocolate bars and wafers | 84% |
| Marshmallows in chocolate | 83% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 5.35% |
| 2024-12-01T00:00:00 | 2.69% |
| 2025-01-01T00:00:00 | 3.06% |
| 2025-02-01T00:00:00 | 6.51% |
| 2025-03-01T00:00:00 | 3.97% |
| 2025-04-01T00:00:00 | 4.14% |
| 2025-05-01T00:00:00 | 3.02% |
| 2025-06-01T00:00:00 | 2.19% |
| 2025-07-01T00:00:00 | 1.47% |
| 2025-08-01T00:00:00 | 1.30% |
| 2025-09-01T00:00:00 | 19.74% |
| 2025-10-01T00:00:00 | 2.30% |
| 2025-11-01T00:00:00 | 10.35% |
| 2025-12-01T00:00:00 | 7.45% |
| 2026-01-01T00:00:00 | 24.86% |
| 2026-02-01T00:00:00 | 22.60% |
| 2026-03-01T00:00:00 | 13.73% |
| 2026-04-01T00:00:00 | 16.10% |
| 2026-05-01T00:00:00 | 10.93% |
| 2026-06-01T00:00:00 | 12.36% |
| 2026-07-01T00:00:00 | 5.63% |
| 2026-08-01T00:00:00 | 7.35% |
| 2026-09-01T00:00:00 | 17.19% |
| 2026-10-01T00:00:00 | 16.84% |
11.50%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Marshmallows in chocolate with the brandAll additions Marshmallows in chocolate
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 284 | 5311 |
| 2024-12-01T00:00:00 | 163 | 6068 |
| 2025-01-01T00:00:00 | 167 | 5456 |
| 2025-02-01T00:00:00 | 306 | 4701 |
| 2025-03-01T00:00:00 | 204 | 5134 |
| 2025-04-01T00:00:00 | 212 | 5116 |
| 2025-05-01T00:00:00 | 154 | 5103 |
| 2025-06-01T00:00:00 | 116 | 5286 |
| 2025-07-01T00:00:00 | 70 | 4778 |
| 2025-08-01T00:00:00 | 61 | 4703 |
| 2025-09-01T00:00:00 | 973 | 4930 |
| 2025-10-01T00:00:00 | 109 | 4742 |
| 2025-11-01T00:00:00 | 508 | 4910 |
| 2025-12-01T00:00:00 | 456 | 6122 |
| 2026-01-01T00:00:00 | 2067 | 8315 |
| 2026-02-01T00:00:00 | 1483 | 6562 |
| 2026-03-01T00:00:00 | 1107 | 8065 |
| 2026-04-01T00:00:00 | 1244 | 7727 |
| 2026-05-01T00:00:00 | 1839 | 16824 |
| 2026-06-01T00:00:00 | 1447 | 11710 |
| 2026-07-01T00:00:00 | 793 | 14093 |
| 2026-08-01T00:00:00 | 1070 | 14558 |
| 2026-09-01T00:00:00 | 2643 | 15375 |
| 2026-10-01T00:00:00 | 2982 | 17707 |
Additions of a product from category Marshmallows in chocolate
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Marshmallows in chocolate
Number of additions Marshmallows in chocolate with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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