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Brand Performance logo

Oreo

Cookies
Oreo logo
to receive information about changes in the popularity of this brand.

Oreo ranks 3rd of 25 brands in the Cookies category with a 9.45% share over the last four weeks.

The category leader is Bonitki with a 28.85% share.

Its monthly share for October 2026 was 9.03%, compared with 7.03% the month before.

Its highest monthly share in the period shown, 14.83%, came in May 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Cookies
MarkaUdział procentowy
Bonitki28.85%
Delicje15.70%
Oreo9.45%
Milka7.45%
Jeżyki5.58%
Familijne5.30%
Dr. Gerard4.96%
Krakuski4.66%
HIT4.47%
Pieguski4.22%
Vitanella2.58%
Leibniz1.93%
Petitki1.84%
Roshen0.99%
Holenderskie0.70%
Łakotki0.48%
Wedel0.26%
Sante0.24%
Tago0.14%
Belvita0.08%
Dare0.04%
Cukry Nyskie0.02%
Tastino0.02%
Party0.01%
Verbena0.00%

Brand Oreo percentage share in the category Cookies in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
9.45%Oreo
ALL BRANDS
Historical market share of brands in the Cookies category (monthly)
MonthDr. GerardPetitkiPartyDelicjeWedelFamilijneOreoSanteKrakuskiLeibnizHITJeżykiPieguskiHolenderskieŁakotkiVerbenaBonitkiTagoTastinoDareCukry NyskieBelvitaVitanellaRoshenMilka
November 20242.95%4.83%0.00%18.37%0.32%2.82%9.52%0.42%4.20%1.40%2.29%6.95%8.41%1.87%1.21%0.00%27.25%0.32%1.06%0.83%0.06%0.17%1.10%0.09%3.54%
December 20242.86%5.93%0.00%17.95%0.22%2.62%14.64%1.21%5.30%1.30%1.74%6.43%6.92%1.99%1.36%0.00%20.91%2.80%0.00%1.64%0.11%0.07%0.83%0.02%3.16%
January 20253.18%4.40%0.00%15.98%0.43%3.40%8.42%0.43%4.36%0.89%3.27%24.52%7.38%1.50%0.98%0.00%12.82%0.24%1.66%0.70%0.09%0.06%1.15%0.18%3.96%
February 20252.93%4.24%0.00%14.54%0.40%2.78%8.53%0.37%3.71%1.71%5.89%8.18%5.74%7.22%4.91%0.00%22.11%0.13%1.18%0.43%0.48%0.15%1.86%0.17%2.33%
March 20257.59%3.71%0.04%17.01%0.37%5.07%10.98%0.47%4.78%1.03%4.45%7.41%8.17%1.74%1.11%0.00%18.98%0.35%0.90%0.51%0.27%0.10%1.21%0.23%3.53%
April 20254.74%7.07%0.00%21.69%0.29%3.97%13.19%0.90%4.78%1.60%3.36%6.72%6.76%3.03%1.91%0.00%15.61%0.18%0.02%0.37%0.07%0.13%0.88%0.02%2.72%
May 20253.01%5.31%0.00%20.98%0.21%4.18%14.83%0.44%6.86%2.01%2.80%5.23%8.03%2.24%0.79%0.00%16.38%0.21%0.96%0.48%0.04%0.08%1.34%0.13%3.45%
June 20254.74%3.07%0.00%16.67%0.11%9.38%13.52%0.66%4.88%1.70%4.88%7.39%7.13%1.09%1.17%0.00%16.67%0.21%1.03%0.85%0.00%0.21%1.59%0.19%2.86%
July 20253.68%3.78%0.02%18.36%0.77%7.38%9.58%0.44%9.45%1.11%4.07%5.45%7.55%1.38%0.74%0.00%18.24%0.25%0.17%2.27%0.00%0.25%1.90%0.05%3.11%
August 20253.95%3.02%0.00%20.54%0.02%6.77%9.38%0.44%5.26%5.12%2.46%5.70%8.45%1.73%1.17%0.00%16.30%0.29%0.00%1.22%0.00%0.24%2.31%0.00%5.63%
September 20254.28%4.45%0.00%17.84%0.17%3.80%7.57%0.67%6.14%1.19%4.64%15.56%6.92%2.15%1.76%0.00%14.84%0.24%0.00%1.11%0.02%0.28%2.54%0.00%3.82%
October 20252.77%3.78%0.24%15.05%0.12%6.63%10.44%0.64%5.35%1.19%3.17%12.33%6.19%1.11%0.53%0.00%22.70%0.50%0.18%0.14%0.00%0.17%2.67%0.11%3.96%
November 20253.59%2.39%0.00%12.18%0.11%3.99%6.99%0.25%4.51%1.10%1.63%6.59%4.27%0.64%0.41%0.00%44.10%1.12%0.77%0.34%0.09%0.09%2.10%0.03%2.68%
December 20253.73%4.32%0.00%16.91%0.32%6.36%13.30%0.54%5.79%4.62%3.45%5.10%5.68%1.70%1.03%0.00%23.14%0.62%0.00%0.19%0.09%0.12%0.52%0.00%2.46%
January 20262.77%1.94%0.09%14.41%0.95%5.28%7.78%0.35%3.98%0.79%0.96%20.48%3.63%1.10%0.77%0.00%30.48%0.31%0.01%0.73%0.02%0.12%0.55%0.01%2.49%
February 20263.51%2.68%0.00%10.63%0.10%8.66%5.46%0.23%5.13%1.25%3.26%5.81%5.27%1.70%1.03%0.00%37.38%0.16%0.00%0.27%0.00%0.11%2.69%0.00%4.69%
March 20261.92%1.92%0.16%11.31%0.37%10.91%7.18%0.25%5.69%1.73%3.68%4.89%2.44%1.54%0.49%0.00%29.34%0.62%0.00%0.08%0.17%0.14%2.47%5.08%7.62%
April 20265.26%2.39%0.00%10.49%0.45%24.86%8.64%0.30%6.05%0.79%1.57%5.59%2.88%0.52%0.82%0.00%22.97%0.45%0.00%0.09%0.04%0.07%0.49%1.24%4.04%
May 20262.50%1.15%0.00%8.64%0.11%13.62%7.64%0.24%3.33%2.83%0.78%2.80%3.89%1.21%0.77%0.00%41.33%0.22%0.00%1.97%0.02%0.05%0.43%0.13%6.37%
June 20263.18%1.85%0.00%11.84%0.17%17.32%6.96%0.22%2.63%1.07%4.25%6.45%5.55%0.34%0.80%0.00%26.06%0.11%0.02%0.09%0.02%0.07%2.11%1.00%7.89%
July 20264.43%2.38%0.00%12.56%0.85%12.77%6.73%0.34%3.41%1.46%3.16%8.04%4.10%0.55%0.47%0.00%31.00%0.22%0.00%0.07%0.32%0.05%1.25%0.43%5.41%
August 20263.08%2.44%0.00%13.24%0.24%14.94%6.17%0.18%3.51%3.21%1.92%4.70%4.09%0.74%0.59%0.00%31.94%0.14%0.01%0.17%0.02%0.07%2.49%1.30%4.82%
September 20265.59%2.28%0.00%13.32%1.00%10.29%7.03%0.20%3.37%0.97%3.46%7.92%4.95%0.69%0.36%0.00%27.47%0.09%0.03%0.09%0.04%0.08%2.03%1.20%7.53%
October 20264.84%1.81%0.01%16.41%1.23%5.21%9.03%0.26%4.43%1.47%3.65%7.46%4.70%0.75%0.46%0.00%26.42%0.10%0.02%0.05%0.02%0.10%2.78%2.42%6.38%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Cookies category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
131.5 h(5 days)
Cookies
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Sweets”
Chocolate bars and wafers
Chocolates
Cookies
Protein bars and wafers
Gummies, drops, jellies, lollipops
Pralines, drops and candies
106.6 h (4 days)
117.5 h (5 days)
131.5 h (5 days)
131.9 h (5 days)
133.3 h (6 days)
151 h (6 days)
Median of the Sweets category: 151 h (6 days)
Milk and quark bars
Marshmallows in chocolate
Plant-based sweets and snacks
Cereal bars
Cake
173.6 h (7 days)
177 h (7 days)
280.3 h (12 days)
302.6 h (13 days)
1,107.8 h (46 days)
Real Purchase Rate – Annual data for the Cookies subcategory compared with the other subcategories in Sweets.
SubcategoryRPR (%)
Milk and quark bars91%
Chocolates91%
Protein bars and wafers90%
Cookies90%
Cereal bars88%
Plant-based sweets and snacks88%
Gummies, drops, jellies, lollipops86%
Cake84%
Pralines, drops and candies84%
Chocolate bars and wafers84%
Marshmallows in chocolate83%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Cookies subcategory compared with the other subcategories in Sweets.
Brand Loyalty Index (BLI) marki w kategorii Cookies (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0018.60%
2024-12-01T00:00:0012.29%
2025-01-01T00:00:0022.54%
2025-02-01T00:00:0026.20%
2025-03-01T00:00:0019.91%
2025-04-01T00:00:0015.23%
2025-05-01T00:00:0019.41%
2025-06-01T00:00:0017.21%
2025-07-01T00:00:0018.32%
2025-08-01T00:00:0017.13%
2025-09-01T00:00:0020.18%
2025-10-01T00:00:0027.06%
2025-11-01T00:00:0036.96%
2025-12-01T00:00:0020.32%
2026-01-01T00:00:0051.85%
2026-02-01T00:00:0039.01%
2026-03-01T00:00:0038.43%
2026-04-01T00:00:0031.10%
2026-05-01T00:00:0036.79%
2026-06-01T00:00:0034.02%
2026-07-01T00:00:0037.05%
2026-08-01T00:00:0045.82%
2026-09-01T00:00:0044.88%
2026-10-01T00:00:0039.46%
20.90%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Cookies added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Cookies (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00528128388
2024-12-01T00:00:00553345014
2025-01-01T00:00:00540723985
2025-02-01T00:00:00601122940
2025-03-01T00:00:00487424482
2025-04-01T00:00:00455629913
2025-05-01T00:00:00478124634
2025-06-01T00:00:00377321925
2025-07-01T00:00:00405222121
2025-08-01T00:00:00410523962
2025-09-01T00:00:00460822839
2025-10-01T00:00:00655924243
2025-11-01T00:00:00872723613
2025-12-01T00:00:00745036656
2026-01-01T00:00:00976718837
2026-02-01T00:00:001016726063
2026-03-01T00:00:001091228391
2026-04-01T00:00:00940830254
2026-05-01T00:00:001005227319
2026-06-01T00:00:001222435929
2026-07-01T00:00:001754447351
2026-08-01T00:00:001781938892
2026-09-01T00:00:001842741054
2026-10-01T00:00:001887847846

Additions of a product from category Cookies

Absolute data on adding products from category Cookies with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
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Number of additions Cookies
Number of additions Cookies with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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