Pronto
Universal detergents, liquids and spraysPronto ranks 8th of 12 brands in the Universal detergents, liquids and sprays category with a 4.80% share over the last four weeks.
The category leader is Cif with a 38.46% share.
Its monthly share for September 2026 was 5.81%, compared with 3.65% the month before.
Its highest monthly share in the period shown, 8.19%, came in May 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase88.5 h(4 days)
Universal detergents, liquids and sprays
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Toilet cleaning liquids and gels
Powdered laundry detergents
Fabric softeners and fragrances
Universal detergents, liquids and sprays
Dishwashing liquids
Liquids and gels for laundry
Washing machine and dishwasher cleaners
57.3 h (2 days)
77.2 h (3 days)
84.2 h (4 days)
88.5 h (4 days)
99.9 h (4 days)
104.9 h (4 days)
109.7 h (5 days)
Median of the Household chemicals category: 112.9 h (5 days)
Air fresheners
Toilet blocks and hangers
Laundry capsules
Dishwasher tablets
Window cleaners
Floor cleaners
Stain removers and bleaches
116.2 h (5 days)
132.1 h (6 days)
142.3 h (6 days)
155.4 h (6 days)
175.2 h (7 days)
320.5 h (13 days)
684.9 h (29 days)
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 85.16% |
| 2024-11-01T00:00:00 | 33.85% |
| 2024-12-01T00:00:00 | 39.91% |
| 2025-01-01T00:00:00 | 28.82% |
| 2025-02-01T00:00:00 | 27.55% |
| 2025-03-01T00:00:00 | 31.15% |
| 2025-04-01T00:00:00 | 33.58% |
| 2025-05-01T00:00:00 | 29.65% |
| 2025-06-01T00:00:00 | 32.79% |
| 2025-07-01T00:00:00 | 27.33% |
| 2025-08-01T00:00:00 | 28.06% |
| 2025-09-01T00:00:00 | 31.65% |
| 2025-10-01T00:00:00 | 29.52% |
| 2025-11-01T00:00:00 | 44.27% |
| 2025-12-01T00:00:00 | 100.00% |
| 2026-01-01T00:00:00 | 28.93% |
| 2026-02-01T00:00:00 | 54.74% |
| 2026-03-01T00:00:00 | 79.96% |
| 2026-04-01T00:00:00 | 36.48% |
| 2026-05-01T00:00:00 | 38.68% |
| 2026-06-01T00:00:00 | 37.88% |
| 2026-07-01T00:00:00 | 40.17% |
| 2026-08-01T00:00:00 | 30.32% |
| 2026-09-01T00:00:00 | 34.85% |
-50.30%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Universal detergents, liquids and sprays with the brandAll additions Universal detergents, liquids and sprays
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 2101 | 2467 |
| 2024-11-01T00:00:00 | 1740 | 5140 |
| 2024-12-01T00:00:00 | 1977 | 4954 |
| 2025-01-01T00:00:00 | 1304 | 4525 |
| 2025-02-01T00:00:00 | 1081 | 3924 |
| 2025-03-01T00:00:00 | 1451 | 4658 |
| 2025-04-01T00:00:00 | 1353 | 4029 |
| 2025-05-01T00:00:00 | 1150 | 3878 |
| 2025-06-01T00:00:00 | 1206 | 3678 |
| 2025-07-01T00:00:00 | 1056 | 3864 |
| 2025-08-01T00:00:00 | 1103 | 3931 |
| 2025-09-01T00:00:00 | 1059 | 3346 |
| 2025-10-01T00:00:00 | 1204 | 4078 |
| 2025-11-01T00:00:00 | 1879 | 4244 |
| 2025-12-01T00:00:00 | 23261 | 23261 |
| 2026-01-01T00:00:00 | 1742 | 6021 |
| 2026-02-01T00:00:00 | 2803 | 5121 |
| 2026-03-01T00:00:00 | 8332 | 10420 |
| 2026-04-01T00:00:00 | 1591 | 4361 |
| 2026-05-01T00:00:00 | 1893 | 4894 |
| 2026-06-01T00:00:00 | 2445 | 6454 |
| 2026-07-01T00:00:00 | 3817 | 9501 |
| 2026-08-01T00:00:00 | 3401 | 11218 |
| 2026-09-01T00:00:00 | 3821 | 10963 |
Additions of a product from category Universal detergents, liquids and sprays
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Universal detergents, liquids and sprays
Number of additions Universal detergents, liquids and sprays with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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