Air fresheners
The “Air fresheners” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Air fresheners – shopping list additions
47 185in Nov '25–Oct '26
↑ 71.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
76.1%
Ads 4.6% | Leaflets 19.3%1. “Air fresheners” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Air fresheners | Cleaning agents | Laundry and fabric softeners | Toilet cleaners |
|---|---|---|---|---|
| Nov '25 | 2207 | 51399 | 41962 | 11697 |
| Dec '25 | 2447 | 61422 | 41938 | 12399 |
| Jan '26 | 2809 | 65403 | 49474 | 13600 |
| Feb '26 | 3118 | 52880 | 39268 | 12167 |
| Mar '26 | 2882 | 68478 | 40594 | 11930 |
| Apr '26 | 2638 | 53667 | 40557 | 10982 |
| May '26 | 2375 | 53704 | 40256 | 10890 |
| Jun '26 | 3771 | 94298 | 59552 | 18464 |
| Jul '26 | 5844 | 108622 | 88625 | 27857 |
| Aug '26 | 5995 | 113623 | 92702 | 28610 |
| Sep '26 | 5408 | 120960 | 90610 | 26390 |
| Oct '26 | 7691 | 273912 | 97369 | 29386 |
Air fresheners – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Air fresheners – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 85 |
| Feb | 84 |
| Mar | 82 |
| Apr | 77 |
| May | 74 |
| Jun | 92 |
| Jul | 128 |
| Aug | 138 |
| Sep | 119 |
| Oct | 167 |
| Nov | 73 |
| Dec | 81 |
Air fresheners grew faster than two of the three comparable subcategories: it was added to shopping lists in the Listonic and Moja Gazetka apps 47,439 times from November 2025 to October 2026. Growth was 72.1% year over year. By number of additions, it was the smallest of the four subcategories in the Household chemicals category. The seasonal index peaked at 170 in October and reached a low of 73 in November. Air Wick was the most frequently added brand from November 2025 to October 2026, with 12,583 additions, followed by Glade and Aril.
2. How do Poles plan to buy in the “Air fresheners” subcategory?
SourcesAir fresheners – source mix
| Sources | Value |
|---|---|
| From leaflets | 9087 |
| From ads | 2171 |
| Organic | 35927 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Air fresheners | 19.26 | 4.6 | 76.14 |
| Cleaning agents | 5.19 | 20.47 | 74.34 |
| Laundry and fabric softeners | 14.85 | 3.17 | 81.98 |
| Toilet cleaners | 17.6 | 0.44 | 81.96 |
Air fresheners – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 9 | 222 | 1976 |
| Dec '25 | 20 | 135 | 2292 |
| Jan '26 | 722 | 2 | 2085 |
| Feb '26 | 1129 | 2 | 1987 |
| Mar '26 | 1006 | 1 | 1875 |
| Apr '26 | 804 | 2 | 1832 |
| May '26 | 597 | 4 | 1774 |
| Jun '26 | 830 | 3 | 2938 |
| Jul '26 | 1008 | 7 | 4829 |
| Aug '26 | 891 | 15 | 5089 |
| Sep '26 | 1064 | 3 | 4341 |
| Oct '26 | 1007 | 1775 | 4909 |
Organic additions were the main source: from November 2025 to October 2026, they accounted for 75.7% of additions, while leaflet-driven additions made up 19.2% and ad-driven additions 5.1%. From November 2025 to October 2026, the share of organic additions was lower than in two of the three comparable subcategories.
