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Babydream

Diapers, nappies
Babydream logo
to receive information about changes in the popularity of this brand.

Babydream ranks 3rd of 5 brands in the Diapers, nappies category with a 0.48% share over the last four weeks.

The category leader is Dada with a 51.06% share.

Its monthly share for October 2026 was 0.54%, compared with 0.54% the month before.

Its highest monthly share in the period shown, 2.09%, came in December 2024.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Diapers, nappies
MarkaUdział procentowy
Dada51.06%
Pampers Procter&Gamble48.23%
Babydream0.48%
Huggies0.20%
Bambino0.02%

Brand Babydream percentage share in the category Diapers, nappies in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.48%Babydream
ALL BRANDS
Historical market share of brands in the Diapers, nappies category (monthly)
MonthPampers Procter&GambleDadaHuggiesBabydreamBambino
November 202432.09%65.65%1.13%1.02%0.11%
December 202439.61%56.70%1.48%2.09%0.12%
January 202537.52%61.01%0.46%1.01%0.00%
February 202538.93%59.77%0.13%1.04%0.13%
March 202541.36%56.38%0.95%1.19%0.12%
April 202540.52%57.26%0.70%1.41%0.12%
May 202542.56%55.81%0.54%1.09%0.00%
June 202538.87%59.91%0.55%0.66%0.00%
July 202538.88%58.42%1.15%1.44%0.10%
August 202537.66%60.94%0.64%0.76%0.00%
September 202536.70%61.35%0.92%0.92%0.11%
October 202597.00%2.94%0.03%0.03%0.00%
November 202594.50%5.40%0.07%0.03%0.00%
December 202534.39%62.99%1.85%0.76%0.00%
January 202632.26%66.60%0.53%0.60%0.00%
February 202629.95%68.62%1.34%0.09%0.00%
March 202635.59%63.66%0.39%0.36%0.00%
April 202638.17%60.97%0.38%0.47%0.00%
May 202643.64%54.80%0.97%0.59%0.00%
June 202636.39%60.70%0.86%2.01%0.03%
July 202634.63%63.36%1.03%0.98%0.00%
August 202655.77%43.17%0.51%0.42%0.12%
September 202640.00%58.94%0.49%0.54%0.02%
October 202643.93%55.28%0.19%0.54%0.06%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Diapers, nappies category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
115.6 h(5 days)
Diapers, nappies
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “For children”
Laundry detergents for children
Lunch and dessert
Fruit and vegetable purées
Formula milk
Porridges, cereals
Cosmetics for children
28.6 h (1 day)
82.1 h (3 days)
84.4 h (4 days)
88.1 h (4 days)
88.2 h (4 days)
104 h (4 days)
Median of the For children category: 104 h (4 days)
Wet wipes
Diapers, nappies
Toothpastes and gels for kids
School supplies
Beverages
106.3 h (4 days)
115.6 h (5 days)
118.7 h (5 days)
142.5 h (6 days)
846.7 h (35 days)
Real Purchase Rate – Annual data for the Diapers, nappies subcategory compared with the other subcategories in For children.
SubcategoryRPR (%)
Toothpastes and gels for kids96%
Lunch and dessert92%
Fruit and vegetable purées91%
Beverages90%
Porridges, cereals90%
Diapers, nappies88%
Laundry detergents for children88%
Wet wipes87%
Cosmetics for children86%
Formula milk86%
School supplies74%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Diapers, nappies subcategory compared with the other subcategories in For children.
Brand Loyalty Index (BLI) marki w kategorii Diapers, nappies (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:008.39%
2024-12-01T00:00:007.51%
2025-01-01T00:00:009.33%
2025-02-01T00:00:008.49%
2025-03-01T00:00:008.13%
2025-04-01T00:00:008.40%
2025-05-01T00:00:008.88%
2025-06-01T00:00:008.76%
2025-07-01T00:00:009.46%
2025-08-01T00:00:007.52%
2025-09-01T00:00:009.50%
2025-10-01T00:00:0071.93%
2025-11-01T00:00:0071.32%
2025-12-01T00:00:0018.23%
2026-01-01T00:00:0024.01%
2026-02-01T00:00:0021.96%
2026-03-01T00:00:0025.83%
2026-04-01T00:00:0020.83%
2026-05-01T00:00:0022.23%
2026-06-01T00:00:0015.55%
2026-07-01T00:00:0012.55%
2026-08-01T00:00:0019.11%
2026-09-01T00:00:0017.65%
2026-10-01T00:00:0017.80%
9.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Diapers, nappies added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Diapers, nappies (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:0088510546
2024-12-01T00:00:0081310830
2025-01-01T00:00:00109011682
2025-02-01T00:00:007689051
2025-03-01T00:00:0083910314
2025-04-01T00:00:0085410170
2025-05-01T00:00:0092110370
2025-06-01T00:00:0090310312
2025-07-01T00:00:00103910979
2025-08-01T00:00:0078610447
2025-09-01T00:00:008729179
2025-10-01T00:00:002699237524
2025-11-01T00:00:002108929570
2025-12-01T00:00:00210511546
2026-01-01T00:00:00299112456
2026-02-01T00:00:00223710189
2026-03-01T00:00:00305711836
2026-04-01T00:00:00234211243
2026-05-01T00:00:00236510638
2026-06-01T00:00:00313020132
2026-07-01T00:00:00358928594
2026-08-01T00:00:00588830808
2026-09-01T00:00:00465726382
2026-10-01T00:00:00520429233

Additions of a product from category Diapers, nappies

Absolute data on adding products from category Diapers, nappies with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Diapers, nappies
Number of additions Diapers, nappies with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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