Toothpastes and gels for kids
The “Toothpastes and gels for kids” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Toothpastes and gels for kids – shopping list additions
21 628in Oct '25–Sep '26
↑ 10.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/5
of 5 subcategoriesOrganic additions
55.1%
Ads 41% | Leaflets 3.9%1. “Toothpastes and gels for kids” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Toothpastes and gels for kids | Diapers, nappies | Wet wipes | Cosmetics for children | Laundry detergents for children |
|---|---|---|---|---|---|
| Oct '25 | 790 | 37524 | 10370 | 2582 | 371 |
| Nov '25 | 813 | 29570 | 10076 | 2752 | 411 |
| Dec '25 | 9534 | 11546 | 10801 | 2762 | 447 |
| Jan '26 | 995 | 12456 | 12241 | 3210 | 507 |
| Feb '26 | 800 | 10189 | 10365 | 2772 | 447 |
| Mar '26 | 809 | 11836 | 10938 | 3064 | 445 |
| Apr '26 | 738 | 11243 | 11974 | 3293 | 473 |
| May '26 | 750 | 10638 | 11242 | 2938 | 378 |
| Jun '26 | 1149 | 20132 | 20883 | 4801 | 584 |
| Jul '26 | 1776 | 28594 | 33022 | 7105 | 845 |
| Aug '26 | 1775 | 30808 | 33260 | 6475 | 863 |
| Sep '26 | 1699 | 25612 | 29663 | 5897 | 937 |
Toothpastes and gels for kids – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Toothpastes and gels for kids – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 56 |
| Feb | 45 |
| Mar | 45 |
| Apr | 42 |
| May | 348 |
| Jun | 56 |
| Jul | 71 |
| Aug | 73 |
| Sep | 69 |
| Oct | 47 |
| Nov | 47 |
| Dec | 300 |
Toothpastes and gels for kids: 21 628 additions in the period, 10.5% YoY. Ranked 4 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Toothpastes and gels for kids” subcategory?
SourcesToothpastes and gels for kids – source mix
| Sources | Value |
|---|---|
| From leaflets | 833 |
| From ads | 8875 |
| Organic | 11920 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Toothpastes and gels for kids | 3.85 | 41.03 | 55.12 |
| Diapers, nappies | 11.03 | 20.26 | 68.71 |
| Wet wipes | 6.7 | 0.01 | 93.29 |
| Cosmetics for children | 12.82 | 0.01 | 87.17 |
| Laundry detergents for children | 6.38 | 0.03 | 93.59 |
Toothpastes and gels for kids – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 45 | 0 | 745 |
| Nov '25 | 79 | 0 | 734 |
| Dec '25 | 47 | 8775 | 712 |
| Jan '26 | 110 | 0 | 885 |
| Feb '26 | 98 | 1 | 701 |
| Mar '26 | 112 | 0 | 697 |
| Apr '26 | 29 | 9 | 700 |
| May '26 | 84 | 0 | 666 |
| Jun '26 | 77 | 7 | 1065 |
| Jul '26 | 4 | 28 | 1744 |
| Aug '26 | 44 | 29 | 1702 |
| Sep '26 | 104 | 26 | 1569 |
Brands from the “Toothpastes and gels for kids” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Aquafresh | 196 | 8810 | 149 |
| Elmex | 474 | 0 | 1310 |
| Sensodyne | 45 | 64 | 111 |
| Oral B | 8 | 0 | 80 |
| Ziaja | 6 | 0 | 78 |
| Jordan | 11 | 0 | 46 |
| Colgate | 43 | 0 | 9 |
| Tołpa | 17 | 0 | 13 |
| Elgydium | 0 | 0 | 24 |
| Biorepair Junior | 0 | 0 | 12 |
Source mix: organic 55.1%, from ads 41%, from leaflets 3.9%.
