Laundry detergents for children
The “Laundry detergents for children” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Laundry detergents for children – shopping list additions
6 708in Oct '25–Sep '26
↑ 34.4% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
5/5
of 5 subcategoriesOrganic additions
93.6%
Ads 0% | Leaflets 6.4%1. “Laundry detergents for children” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Laundry detergents for children | Diapers, nappies | Wet wipes | Cosmetics for children | Toothpastes and gels for kids |
|---|---|---|---|---|---|
| Oct '25 | 371 | 37524 | 10370 | 2582 | 790 |
| Nov '25 | 411 | 29570 | 10076 | 2752 | 813 |
| Dec '25 | 447 | 11546 | 10801 | 2762 | 9534 |
| Jan '26 | 507 | 12456 | 12241 | 3210 | 995 |
| Feb '26 | 447 | 10189 | 10365 | 2772 | 800 |
| Mar '26 | 445 | 11836 | 10938 | 3064 | 809 |
| Apr '26 | 473 | 11243 | 11974 | 3293 | 738 |
| May '26 | 378 | 10638 | 11242 | 2938 | 750 |
| Jun '26 | 584 | 20132 | 20883 | 4801 | 1149 |
| Jul '26 | 845 | 28594 | 33022 | 7105 | 1776 |
| Aug '26 | 863 | 30808 | 33260 | 6475 | 1775 |
| Sep '26 | 937 | 25612 | 29663 | 5897 | 1699 |
Laundry detergents for children – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Laundry detergents for children – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 103 |
| Feb | 90 |
| Mar | 90 |
| Apr | 89 |
| May | 82 |
| Jun | 102 |
| Jul | 124 |
| Aug | 127 |
| Sep | 142 |
| Oct | 84 |
| Nov | 82 |
| Dec | 85 |
Laundry detergents for children: 6 708 additions in the period, 34.4% YoY. Ranked 5 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Laundry detergents for children” subcategory?
SourcesLaundry detergents for children – source mix
| Sources | Value |
|---|---|
| From leaflets | 428 |
| From ads | 2 |
| Organic | 6278 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Laundry detergents for children | 6.38 | 0.03 | 93.59 |
| Diapers, nappies | 11.03 | 20.26 | 68.71 |
| Wet wipes | 6.7 | 0.01 | 93.29 |
| Cosmetics for children | 12.82 | 0.01 | 87.17 |
| Toothpastes and gels for kids | 3.85 | 41.03 | 55.12 |
Laundry detergents for children – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 17 | 0 | 354 |
| Nov '25 | 1 | 0 | 410 |
| Dec '25 | 8 | 0 | 439 |
| Jan '26 | 47 | 0 | 460 |
| Feb '26 | 60 | 0 | 387 |
| Mar '26 | 46 | 0 | 399 |
| Apr '26 | 100 | 0 | 373 |
| May '26 | 35 | 0 | 343 |
| Jun '26 | 4 | 0 | 580 |
| Jul '26 | 11 | 0 | 834 |
| Aug '26 | 30 | 0 | 833 |
| Sep '26 | 69 | 2 | 866 |
Brands from the “Laundry detergents for children” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bobini | 61 | 0 | 697 |
| Lovela | 173 | 2 | 318 |
| Jelp | 5 | 0 | 22 |
| Frosch Baby | 0 | 0 | 3 |
| Dzidziuś | 0 | 0 | 2 |
| Savona Bambi | 0 | 0 | 0 |
Source mix: organic 93.6%, from ads 0%, from leaflets 6.4%.
