Cosmetics for children
The “Cosmetics for children” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cosmetics for children – shopping list additions
47 651in Oct '25–Sep '26
↑ 59.9% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
3/5
of 5 subcategoriesOrganic additions
87.2%
Ads 0% | Leaflets 12.8%1. “Cosmetics for children” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cosmetics for children | Diapers, nappies | Wet wipes | Toothpastes and gels for kids | Laundry detergents for children |
|---|---|---|---|---|---|
| Oct '25 | 2582 | 37524 | 10370 | 790 | 371 |
| Nov '25 | 2752 | 29570 | 10076 | 813 | 411 |
| Dec '25 | 2762 | 11546 | 10801 | 9534 | 447 |
| Jan '26 | 3210 | 12456 | 12241 | 995 | 507 |
| Feb '26 | 2772 | 10189 | 10365 | 800 | 447 |
| Mar '26 | 3064 | 11836 | 10938 | 809 | 445 |
| Apr '26 | 3293 | 11243 | 11974 | 738 | 473 |
| May '26 | 2938 | 10638 | 11242 | 750 | 378 |
| Jun '26 | 4801 | 20132 | 20883 | 1149 | 584 |
| Jul '26 | 7105 | 28594 | 33022 | 1776 | 845 |
| Aug '26 | 6475 | 30808 | 33260 | 1775 | 863 |
| Sep '26 | 5897 | 25612 | 29663 | 1699 | 937 |
Cosmetics for children – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cosmetics for children – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 90 |
| Feb | 78 |
| Mar | 84 |
| Apr | 88 |
| May | 84 |
| Jun | 116 |
| Jul | 150 |
| Aug | 140 |
| Sep | 129 |
| Oct | 80 |
| Nov | 81 |
| Dec | 80 |
Cosmetics for children: 47 651 additions in the period, 59.9% YoY. Ranked 3 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Cosmetics for children” subcategory?
SourcesCosmetics for children – source mix
| Sources | Value |
|---|---|
| From leaflets | 6107 |
| From ads | 4 |
| Organic | 41540 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cosmetics for children | 12.82 | 0.01 | 87.17 |
| Diapers, nappies | 11.03 | 20.26 | 68.71 |
| Wet wipes | 6.7 | 0.01 | 93.29 |
| Toothpastes and gels for kids | 3.85 | 41.03 | 55.12 |
| Laundry detergents for children | 6.38 | 0.03 | 93.59 |
Cosmetics for children – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 170 | 0 | 2412 |
| Nov '25 | 290 | 0 | 2462 |
| Dec '25 | 302 | 1 | 2459 |
| Jan '26 | 439 | 0 | 2771 |
| Feb '26 | 492 | 1 | 2279 |
| Mar '26 | 736 | 0 | 2328 |
| Apr '26 | 820 | 0 | 2473 |
| May '26 | 595 | 0 | 2343 |
| Jun '26 | 482 | 0 | 4319 |
| Jul '26 | 600 | 0 | 6505 |
| Aug '26 | 590 | 2 | 5883 |
| Sep '26 | 591 | 0 | 5306 |
Brands from the “Cosmetics for children” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bambino | 3184 | 0 | 4671 |
| HiPP | 524 | 0 | 3329 |
| Bobini | 104 | 0 | 807 |
| Emolium | 17 | 0 | 768 |
| Johnson's Baby | 453 | 0 | 275 |
| Nivea Baby | 450 | 0 | 221 |
| Babydream | 93 | 0 | 463 |
| Dada | 300 | 0 | 166 |
| Ziajka | 38 | 0 | 128 |
| Balneum | 25 | 0 | 54 |
Source mix: organic 87.2%, from ads 0%, from leaflets 12.8%.
