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Bebilon

Formula milk
Bebilon logo
to receive information about changes in the popularity of this brand.

Bebilon ranks 2nd of 8 brands in the Formula milk category with a 29.13% share over the last four weeks.

The category leader is HiPP with a 29.68% share.

Its monthly share for October 2026 was 27.07%, compared with 19.66% the month before.

Its highest monthly share in the period shown, 30.21%, came in March 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Formula milk
MarkaUdział procentowy
HiPP29.68%
Bebilon29.13%
Nestle24.74%
Bebiko13.83%
Capricare1.16%
Kendamil1.16%
Humana0.30%
Enfamil0.00%

Brand Bebilon percentage share in the category Formula milk in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
29.13%Bebilon
ALL BRANDS
Historical market share of brands in the Formula milk category (monthly)
MonthBebilonBebikoEnfamilHiPPHumanaNestleCapricareKendamil
November 202424.52%18.23%0.00%30.81%0.48%24.52%0.81%0.65%
December 202425.13%19.02%0.13%34.04%0.53%19.81%0.93%0.40%
January 202522.08%19.85%0.00%35.36%0.00%21.09%0.87%0.74%
February 202528.20%19.29%0.00%28.20%0.16%22.20%1.46%0.49%
March 202525.91%20.91%0.00%30.30%1.06%20.15%1.21%0.45%
April 202522.12%21.04%0.00%28.11%0.61%25.35%2.61%0.15%
May 202523.09%17.52%0.00%34.63%0.28%22.95%0.97%0.56%
June 202520.48%20.97%0.00%29.35%0.32%27.42%1.45%0.00%
July 202522.11%19.64%0.00%33.83%0.33%22.44%1.16%0.50%
August 202520.13%17.69%0.00%35.88%0.49%23.38%1.79%0.65%
September 202522.22%20.83%0.00%31.25%0.35%23.78%1.22%0.35%
October 202523.12%21.94%0.00%27.47%1.01%25.13%0.84%0.50%
November 202520.65%29.11%0.00%25.37%0.33%23.74%0.33%0.49%
December 202517.32%21.71%0.00%34.76%0.98%24.15%0.61%0.49%
January 202626.15%17.25%0.11%32.42%0.22%22.42%0.44%0.99%
February 202618.45%19.62%0.00%33.09%0.59%25.92%1.61%0.73%
March 202630.21%17.32%0.00%25.28%0.76%24.02%1.39%1.01%
April 202620.19%19.11%0.00%36.18%0.14%22.90%0.81%0.68%
May 202626.02%10.98%0.00%39.57%0.27%21.68%0.54%0.95%
June 202621.99%16.97%0.00%37.65%0.10%21.49%1.10%0.70%
July 202619.37%17.62%0.31%36.08%0.38%24.33%1.30%0.61%
August 202623.59%17.52%0.08%38.75%0.17%16.09%1.43%2.36%
September 202619.66%20.74%0.00%39.63%0.15%17.58%0.54%1.70%
October 202627.07%15.54%0.00%31.90%0.24%23.43%0.94%0.88%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Formula milk category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
88.1 h(4 days)
Formula milk
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “For children”
Laundry detergents for children
Lunch and dessert
Fruit and vegetable purées
Formula milk
Porridges, cereals
Cosmetics for children
28.6 h (1 day)
82.1 h (3 days)
84.4 h (4 days)
88.1 h (4 days)
88.2 h (4 days)
104 h (4 days)
Median of the For children category: 104 h (4 days)
Wet wipes
Diapers, nappies
Toothpastes and gels for kids
School supplies
Beverages
106.3 h (4 days)
115.6 h (5 days)
118.7 h (5 days)
142.5 h (6 days)
846.7 h (35 days)
Real Purchase Rate – Annual data for the Formula milk subcategory compared with the other subcategories in For children.
SubcategoryRPR (%)
Toothpastes and gels for kids96%
Lunch and dessert92%
Fruit and vegetable purées91%
Beverages90%
Porridges, cereals90%
Diapers, nappies88%
Laundry detergents for children88%
Wet wipes87%
Cosmetics for children86%
Formula milk86%
School supplies74%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Formula milk subcategory compared with the other subcategories in For children.
Brand Loyalty Index (BLI) marki w kategorii Formula milk (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0044.70%
2024-12-01T00:00:0046.42%
2025-01-01T00:00:0050.38%
2025-02-01T00:00:0047.43%
2025-03-01T00:00:0047.86%
2025-04-01T00:00:0044.11%
2025-05-01T00:00:0048.68%
2025-06-01T00:00:0049.36%
2025-07-01T00:00:0047.27%
2025-08-01T00:00:0046.92%
2025-09-01T00:00:0048.65%
2025-10-01T00:00:0048.22%
2025-11-01T00:00:0051.46%
2025-12-01T00:00:0059.08%
2026-01-01T00:00:0050.89%
2026-02-01T00:00:0051.78%
2026-03-01T00:00:0047.42%
2026-04-01T00:00:0046.07%
2026-05-01T00:00:0047.80%
2026-06-01T00:00:0039.67%
2026-07-01T00:00:0035.61%
2026-08-01T00:00:0032.58%
2026-09-01T00:00:0036.41%
2026-10-01T00:00:0039.54%
-5.20%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Formula milk added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Formula milk (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:006201387
2024-12-01T00:00:007521620
2025-01-01T00:00:008061600
2025-02-01T00:00:006171301
2025-03-01T00:00:006601379
2025-04-01T00:00:006511476
2025-05-01T00:00:007191477
2025-06-01T00:00:006201256
2025-07-01T00:00:006061282
2025-08-01T00:00:006161313
2025-09-01T00:00:005761184
2025-10-01T00:00:005971238
2025-11-01T00:00:006151195
2025-12-01T00:00:008201388
2026-01-01T00:00:009101788
2026-02-01T00:00:006831319
2026-03-01T00:00:007911668
2026-04-01T00:00:007381602
2026-05-01T00:00:007381544
2026-06-01T00:00:009962511
2026-07-01T00:00:0013113682
2026-08-01T00:00:0011873643
2026-09-01T00:00:0012973562
2026-10-01T00:00:0016994297

Additions of a product from category Formula milk

Absolute data on adding products from category Formula milk with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Formula milk
Number of additions Formula milk with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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