Porridges, cereals
The “Porridges, cereals” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Porridges, cereals – shopping list additions
64 900in Oct '25–Sep '26
↑ 41.8% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/5
of 5 subcategoriesOrganic additions
88.9%
Ads 1.4% | Leaflets 9.7%1. “Porridges, cereals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Porridges, cereals | Fruit and vegetable purées | Formula milk | Beverages | Lunch and dessert |
|---|---|---|---|---|---|
| Oct '25 | 4514 | 2352 | 1238 | 1079 | 621 |
| Nov '25 | 3777 | 2780 | 1195 | 1122 | 966 |
| Dec '25 | 4299 | 2367 | 1388 | 1610 | 908 |
| Jan '26 | 4804 | 3286 | 1788 | 1368 | 1023 |
| Feb '26 | 4193 | 3063 | 1319 | 1378 | 1002 |
| Mar '26 | 4220 | 3171 | 1668 | 1526 | 1075 |
| Apr '26 | 3992 | 3195 | 1602 | 1548 | 1302 |
| May '26 | 3308 | 2697 | 1544 | 1651 | 1151 |
| Jun '26 | 5533 | 4054 | 2511 | 2424 | 1523 |
| Jul '26 | 8740 | 5742 | 3682 | 3416 | 2454 |
| Aug '26 | 8432 | 6411 | 3643 | 3274 | 2153 |
| Sep '26 | 9088 | 7546 | 3450 | 2932 | 2490 |
Porridges, cereals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Porridges, cereals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 101 |
| Feb | 89 |
| Mar | 91 |
| Apr | 85 |
| May | 78 |
| Jun | 96 |
| Jul | 133 |
| Aug | 129 |
| Sep | 134 |
| Oct | 90 |
| Nov | 85 |
| Dec | 90 |
Porridges, cereals: 64 900 additions in the period, 41.8% YoY. Ranked 1 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Porridges, cereals” subcategory?
SourcesPorridges, cereals – source mix
| Sources | Value |
|---|---|
| From leaflets | 6261 |
| From ads | 928 |
| Organic | 57711 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Porridges, cereals | 9.65 | 1.43 | 88.92 |
| Fruit and vegetable purées | 33.36 | 0.03 | 66.61 |
| Formula milk | 18.99 | 0 | 81.01 |
| Beverages | 28.7 | 0.01 | 71.29 |
| Lunch and dessert | 49.33 | 0.01 | 50.66 |
Porridges, cereals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 160 | 889 | 3465 |
| Nov '25 | 308 | 0 | 3469 |
| Dec '25 | 405 | 2 | 3892 |
| Jan '26 | 525 | 2 | 4277 |
| Feb '26 | 539 | 1 | 3653 |
| Mar '26 | 518 | 0 | 3702 |
| Apr '26 | 460 | 0 | 3532 |
| May '26 | 356 | 0 | 2952 |
| Jun '26 | 454 | 1 | 5078 |
| Jul '26 | 735 | 0 | 8005 |
| Aug '26 | 567 | 0 | 7865 |
| Sep '26 | 1234 | 33 | 7821 |
Brands from the “Porridges, cereals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nestle | 24821 | 296 | 4250 |
| BoboVita | 2420 | 0 | 1923 |
| HiPP | 66 | 0 | 652 |
| Mleczny Start | 0 | 0 | 3 |
Source mix: organic 88.9%, from ads 1.4%, from leaflets 9.7%.
