Fruit and vegetable purées
The “Fruit and vegetable purées” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Fruit and vegetable purées – shopping list additions
51 892in Nov '25–Oct '26
↑ 101.4% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/5
of 5 subcategoriesOrganic additions
67.3%
Ads 0% | Leaflets 32.7%1. “Fruit and vegetable purées” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Fruit and vegetable purées | Porridges, cereals | Formula milk | Beverages | Lunch and dessert |
|---|---|---|---|---|---|
| Nov '25 | 2780 | 3777 | 1195 | 1122 | 966 |
| Dec '25 | 2367 | 4299 | 1388 | 1610 | 908 |
| Jan '26 | 3286 | 4804 | 1788 | 1368 | 1023 |
| Feb '26 | 3063 | 4193 | 1319 | 1378 | 1002 |
| Mar '26 | 3171 | 4220 | 1668 | 1526 | 1075 |
| Apr '26 | 3195 | 3992 | 1602 | 1548 | 1302 |
| May '26 | 2697 | 3308 | 1544 | 1651 | 1151 |
| Jun '26 | 4054 | 5533 | 2511 | 2424 | 1523 |
| Jul '26 | 5742 | 8740 | 3682 | 3416 | 2454 |
| Aug '26 | 6411 | 8432 | 3643 | 3274 | 2153 |
| Sep '26 | 7695 | 9366 | 3562 | 3007 | 2548 |
| Oct '26 | 7431 | 10029 | 4297 | 2783 | 2183 |
Fruit and vegetable purées – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Fruit and vegetable purées – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 92 |
| Feb | 83 |
| Mar | 86 |
| Apr | 84 |
| May | 77 |
| Jun | 90 |
| Jul | 115 |
| Aug | 126 |
| Sep | 155 |
| Oct | 151 |
| Nov | 77 |
| Dec | 64 |
From November 2025 to October 2026, Fruit and vegetable purées grew faster than three of the four comparable subcategories: over the same period, shoppers added it to shopping lists in the Listonic and Moja Gazetka apps 51,892 times. Growth was 101.4% year over year from November 2025 to October 2026. During that period, it ranked second among five subcategories in Food and drinks by number of additions. The seasonal index peaked in September at 155 and reached a low of 64 in December. The most-added brand from November 2025 to October 2026 was Owolovo, with 7,813 additions, followed by Kubuś.
2. How do Poles plan to buy in the “Fruit and vegetable purées” subcategory?
SourcesFruit and vegetable purées – source mix
| Sources | Value |
|---|---|
| From leaflets | 16943 |
| From ads | 14 |
| Organic | 34935 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Fruit and vegetable purées | 32.65 | 0.03 | 67.32 |
| Porridges, cereals | 10.21 | 0.15 | 89.64 |
| Formula milk | 19.41 | 1.79 | 78.8 |
| Beverages | 27.96 | 0.01 | 72.03 |
| Lunch and dessert | 49.6 | 0.01 | 50.39 |
Fruit and vegetable purées – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1044 | 1 | 1735 |
| Dec '25 | 997 | 0 | 1370 |
| Jan '26 | 1325 | 0 | 1961 |
| Feb '26 | 1349 | 2 | 1712 |
| Mar '26 | 1301 | 2 | 1868 |
| Apr '26 | 1381 | 1 | 1813 |
| May '26 | 956 | 1 | 1740 |
| Jun '26 | 1181 | 0 | 2873 |
| Jul '26 | 1620 | 0 | 4122 |
| Aug '26 | 1842 | 0 | 4569 |
| Sep '26 | 2167 | 6 | 5522 |
| Oct '26 | 1780 | 1 | 5650 |
Advertising is an unused channel for this subcategory: from November 2025 to October 2026, 14 additions came from ads; organic additions made up 67.3%, while leaflet-driven additions accounted for 32.7%. Over the same period, the other subcategories split evenly: the share of additions from ads was higher than in Fruit and vegetable purées for as many as it was lower.
