Beverages
The “Beverages” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Beverages – shopping list additions
23 328in Oct '25–Sep '26
↑ 69.2% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/5
of 5 subcategoriesOrganic additions
71.3%
Ads 0% | Leaflets 28.7%1. “Beverages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Beverages | Porridges, cereals | Fruit and vegetable purées | Formula milk | Lunch and dessert |
|---|---|---|---|---|---|
| Oct '25 | 1079 | 4514 | 2352 | 1238 | 621 |
| Nov '25 | 1122 | 3777 | 2780 | 1195 | 966 |
| Dec '25 | 1610 | 4299 | 2367 | 1388 | 908 |
| Jan '26 | 1368 | 4804 | 3286 | 1788 | 1023 |
| Feb '26 | 1378 | 4193 | 3063 | 1319 | 1002 |
| Mar '26 | 1526 | 4220 | 3171 | 1668 | 1075 |
| Apr '26 | 1548 | 3992 | 3195 | 1602 | 1302 |
| May '26 | 1651 | 3308 | 2697 | 1544 | 1151 |
| Jun '26 | 2424 | 5533 | 4054 | 2511 | 1523 |
| Jul '26 | 3416 | 8740 | 5742 | 3682 | 2454 |
| Aug '26 | 3274 | 8432 | 6411 | 3643 | 2153 |
| Sep '26 | 2932 | 9088 | 7546 | 3450 | 2490 |
Beverages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Beverages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 86 |
| Feb | 81 |
| Mar | 87 |
| Apr | 91 |
| May | 91 |
| Jun | 112 |
| Jul | 144 |
| Aug | 142 |
| Sep | 126 |
| Oct | 71 |
| Nov | 72 |
| Dec | 97 |
Beverages: 23 328 additions in the period, 69.2% YoY. Ranked 4 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Beverages” subcategory?
SourcesBeverages – source mix
| Sources | Value |
|---|---|
| From leaflets | 6694 |
| From ads | 3 |
| Organic | 16631 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Beverages | 28.7 | 0.01 | 71.29 |
| Porridges, cereals | 9.65 | 1.43 | 88.92 |
| Fruit and vegetable purées | 33.36 | 0.03 | 66.61 |
| Formula milk | 18.99 | 0 | 81.01 |
| Lunch and dessert | 49.33 | 0.01 | 50.66 |
Beverages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 140 | 1 | 938 |
| Nov '25 | 290 | 0 | 832 |
| Dec '25 | 271 | 0 | 1339 |
| Jan '26 | 284 | 0 | 1084 |
| Feb '26 | 419 | 0 | 959 |
| Mar '26 | 625 | 1 | 900 |
| Apr '26 | 524 | 0 | 1024 |
| May '26 | 789 | 0 | 862 |
| Jun '26 | 774 | 0 | 1650 |
| Jul '26 | 924 | 0 | 2492 |
| Aug '26 | 801 | 0 | 2473 |
| Sep '26 | 853 | 1 | 2078 |
Brands from the “Beverages” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kubuś | 5513 | 2 | 6493 |
| Hortex - Leon | 5102 | 634 | 693 |
| HiPP | 159 | 0 | 320 |
| Pysio | 29 | 0 | 113 |
| Bobo Frut | 2 | 0 | 130 |
| Gerber | 39 | 0 | 27 |
| Humana | 1 | 0 | 46 |
| BoboVita | 0 | 0 | 43 |
| Gucio | 0 | 0 | 2 |
| Jupik | 0 | 0 | 1 |
Source mix: organic 71.3%, from ads 0%, from leaflets 28.7%.
