Műller
Plant-based drinksMűller ranks 11th of 17 brands in the Plant-based drinks category with a 0.08% share over the last four weeks.
The category leader is Alpro with a 69.45% share.
Its monthly share for October 2026 was 0.06%, compared with 0.16% the month before.
Its highest monthly share in the period shown, 0.42%, came in July 2025.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase108.8 h(5 days)
Plant-based drinks
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Milk
Eggs
White cheeses, curds
Cheese sticks
Sandwich cheese spreads
Desserts, curds, porridges
Plain and Greek yogurts
Skyr, quark
Cheeses for cheesecake
Mozarella cheese
High-protein yogurts and desserts
High-protein milk and dairy drinks
56.6 h (2 days)
80.5 h (3 days)
80.7 h (3 days)
81.5 h (3 days)
83.2 h (3 days)
83.2 h (3 days)
83.6 h (3 days)
83.9 h (3 days)
87 h (4 days)
87 h (4 days)
91.4 h (4 days)
97.1 h (4 days)
Median of the Dairy products and eggs category: 101.4 h (4 days)
Kefirs, sour milk, buttermilk
High-protein cheeses and quark
Yellow cheeses
Plant-based drinks
Processed cheeses
Creams and sour creams
Drinkable yogurts and milk beverages
Mascarpone, ricotta
Salad cheeses
Blue cheeses
Flavored yogurts
Plant-based dairy alternatives
105.6 h (4 days)
106.1 h (4 days)
106.9 h (4 days)
108.8 h (5 days)
111.8 h (5 days)
112.1 h (5 days)
112.6 h (5 days)
134.3 h (6 days)
152.5 h (6 days)
154.2 h (6 days)
174.7 h (7 days)
184.9 h (8 days)
| Subcategory | RPR (%) |
|---|---|
| High-protein cheeses and quark | 97% |
| High-protein yogurts and desserts | 97% |
| Mozarella cheese | 97% |
| Plain and Greek yogurts | 97% |
| Sandwich cheese spreads | 97% |
| Flavored yogurts | 97% |
| Blue cheeses | 97% |
| Cheese sticks | 97% |
| Desserts, curds, porridges | 96% |
| White cheeses, curds | 96% |
| Mascarpone, ricotta | 96% |
| Skyr, quark | 96% |
| Salad cheeses | 95% |
| Yellow cheeses | 95% |
| Cheeses for cheesecake | 95% |
| Plant-based drinks | 94% |
| Plant-based dairy alternatives | 94% |
| Processed cheeses | 94% |
| Creams and sour creams | 93% |
| Kefirs, sour milk, buttermilk | 93% |
| Drinkable yogurts and milk beverages | 93% |
| High-protein milk and dairy drinks | 92% |
| Milk | 90% |
| Eggs | 89% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 2.59% |
| 2024-12-01T00:00:00 | 2.46% |
| 2025-01-01T00:00:00 | 2.45% |
| 2025-02-01T00:00:00 | 2.42% |
| 2025-03-01T00:00:00 | 29.40% |
| 2025-04-01T00:00:00 | 2.36% |
| 2025-05-01T00:00:00 | 2.73% |
| 2025-06-01T00:00:00 | 2.80% |
| 2025-07-01T00:00:00 | 2.59% |
| 2025-08-01T00:00:00 | 2.51% |
| 2025-09-01T00:00:00 | 2.61% |
| 2025-10-01T00:00:00 | 3.47% |
| 2025-11-01T00:00:00 | 4.08% |
| 2025-12-01T00:00:00 | 3.62% |
| 2026-01-01T00:00:00 | 8.01% |
| 2026-02-01T00:00:00 | 4.55% |
| 2026-03-01T00:00:00 | 3.95% |
| 2026-04-01T00:00:00 | 4.94% |
| 2026-05-01T00:00:00 | 4.22% |
| 2026-06-01T00:00:00 | 6.04% |
| 2026-07-01T00:00:00 | 5.16% |
| 2026-08-01T00:00:00 | 4.24% |
| 2026-09-01T00:00:00 | 3.83% |
| 2026-10-01T00:00:00 | 5.70% |
3.10%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Plant-based drinks with the brandAll additions Plant-based drinks
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 572 | 22102 |
| 2024-12-01T00:00:00 | 482 | 19585 |
| 2025-01-01T00:00:00 | 613 | 25061 |
| 2025-02-01T00:00:00 | 513 | 21216 |
| 2025-03-01T00:00:00 | 8133 | 27663 |
| 2025-04-01T00:00:00 | 465 | 19702 |
| 2025-05-01T00:00:00 | 553 | 20268 |
| 2025-06-01T00:00:00 | 489 | 17463 |
| 2025-07-01T00:00:00 | 473 | 18254 |
| 2025-08-01T00:00:00 | 487 | 19401 |
| 2025-09-01T00:00:00 | 499 | 19103 |
| 2025-10-01T00:00:00 | 760 | 21907 |
| 2025-11-01T00:00:00 | 825 | 20197 |
| 2025-12-01T00:00:00 | 718 | 19836 |
| 2026-01-01T00:00:00 | 2249 | 28079 |
| 2026-02-01T00:00:00 | 925 | 20337 |
| 2026-03-01T00:00:00 | 809 | 20501 |
| 2026-04-01T00:00:00 | 983 | 19893 |
| 2026-05-01T00:00:00 | 753 | 17855 |
| 2026-06-01T00:00:00 | 2021 | 33478 |
| 2026-07-01T00:00:00 | 2591 | 50231 |
| 2026-08-01T00:00:00 | 2091 | 49358 |
| 2026-09-01T00:00:00 | 1913 | 50005 |
| 2026-10-01T00:00:00 | 3376 | 59275 |
Additions of a product from category Plant-based drinks
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Plant-based drinks
Number of additions Plant-based drinks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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