High-protein milk and dairy drinks
The “High-protein milk and dairy drinks” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
High-protein milk and dairy drinks – shopping list additions
2 955in Nov '25–Oct '26
↑ 120.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
60.7%
Ads 20.4% | Leaflets 18.9%1. “High-protein milk and dairy drinks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | High-protein milk and dairy drinks | Milk | Plant-based drinks |
|---|---|---|---|
| Nov '25 | 84 | 131641 | 20197 |
| Dec '25 | 64 | 155564 | 19836 |
| Jan '26 | 182 | 162961 | 28079 |
| Feb '26 | 650 | 142411 | 20337 |
| Mar '26 | 288 | 144778 | 20501 |
| Apr '26 | 622 | 140515 | 19893 |
| May '26 | 408 | 119348 | 17855 |
| Jun '26 | 38 | 226892 | 33478 |
| Jul '26 | 64 | 344285 | 50231 |
| Aug '26 | 54 | 362693 | 49358 |
| Sep '26 | 417 | 363407 | 50005 |
| Oct '26 | 84 | 411662 | 59275 |
High-protein milk and dairy drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | High-protein milk and dairy drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 142 |
| Feb | 198 |
| Mar | 98 |
| Apr | 183 |
| May | 131 |
| Jun | 35 |
| Jul | 27 |
| Aug | 21 |
| Sep | 147 |
| Oct | 155 |
| Nov | 37 |
| Dec | 26 |
The subcategory recorded the steepest year-over-year decline among the comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 0 times. From November 2025 to October 2026, the number of additions was 100.0% lower than a year earlier; by number of additions from November 2025 to October 2026, it was the smallest of the three subcategories in Milk and plant-based drinks. The recurring seasonal profile peaks in January (index 842) and reaches its minimum in February (0); the most frequently added brand from November 2025 to October 2026 was Mlekovita SBA (4,911 additions), followed by Pilos High Protein and Łaciate Protein+.
2. How do Poles plan to buy in the “High-protein milk and dairy drinks” subcategory?
SourcesHigh-protein milk and dairy drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 558 |
| From ads | 602 |
| Organic | 1795 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| High-protein milk and dairy drinks | 18.88 | 20.37 | 60.75 |
| Milk | 7.78 | 2.14 | 90.08 |
| Plant-based drinks | 2.42 | 2.67 | 94.91 |
High-protein milk and dairy drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 3 | 2 | 79 |
| Dec '25 | 2 | 0 | 62 |
| Jan '26 | 17 | 45 | 120 |
| Feb '26 | 141 | 314 | 195 |
| Mar '26 | 56 | 1 | 231 |
| Apr '26 | 165 | 2 | 455 |
| May '26 | 131 | 2 | 275 |
| Jun '26 | 1 | 0 | 37 |
| Jul '26 | 6 | 1 | 57 |
| Aug '26 | 2 | 0 | 52 |
| Sep '26 | 16 | 233 | 168 |
| Oct '26 | 18 | 2 | 64 |
No additions were recorded from any source: from November 2025 to October 2026, there were 0 organic additions, 0 leaflet-driven additions and 0 ad-driven additions. From November 2025 to October 2026, the share of ad-driven additions was lower than in both Milk and Plant-based drinks.
