Milbona High Protein
High-protein milk and dairy drinksThe Milbona High Protein brand is monitored in the High-protein milk and dairy drinks category.
The category leader is Pilos High Protein with a 48.03% share.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase102.4 h(4 days)
High-protein milk and dairy drinks
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Cheese sticks
Cheeses for cheesecake
Skyr, quark
Milk
Eggs
Drinkable yogurts and milk beverages
White cheeses, curds
Yellow cheeses
Mozarella cheese
Plain and Greek yogurts
Processed cheeses
Sandwich cheese spreads
35.4 h (1 day)
56 h (2 days)
57.5 h (2 days)
64.6 h (3 days)
65 h (3 days)
67.5 h (3 days)
78.5 h (3 days)
78.9 h (3 days)
79 h (3 days)
79.6 h (3 days)
79.7 h (3 days)
80.8 h (3 days)
Median of the Dairy products and eggs category: 81.1 h (3 days)
Desserts, curds, porridges
Plant-based drinks
Blue cheeses
Mascarpone, ricotta
Creams and sour creams
Kefirs, sour milk, buttermilk
Flavored yogurts
High-protein milk and dairy drinks
Salad cheeses
High-protein cheeses and quark
High-protein yogurts and desserts
Plant-based dairy alternatives
81.3 h (3 days)
84.8 h (4 days)
86.4 h (4 days)
86.6 h (4 days)
87.2 h (4 days)
87.6 h (4 days)
101.8 h (4 days)
102.4 h (4 days)
108.9 h (5 days)
139.5 h (6 days)
139.5 h (6 days)
150.1 h (6 days)
| Subcategory | RPR (%) |
|---|---|
| High-protein cheeses and quark | 97% |
| High-protein yogurts and desserts | 97% |
| Mozarella cheese | 97% |
| Plain and Greek yogurts | 97% |
| Sandwich cheese spreads | 97% |
| Flavored yogurts | 97% |
| Blue cheeses | 97% |
| Cheese sticks | 97% |
| Desserts, curds, porridges | 96% |
| White cheeses, curds | 96% |
| Mascarpone, ricotta | 96% |
| Skyr, quark | 96% |
| Salad cheeses | 95% |
| Yellow cheeses | 95% |
| Cheeses for cheesecake | 95% |
| Plant-based drinks | 94% |
| Plant-based dairy alternatives | 94% |
| Processed cheeses | 94% |
| Creams and sour creams | 93% |
| Kefirs, sour milk, buttermilk | 93% |
| Drinkable yogurts and milk beverages | 93% |
| High-protein milk and dairy drinks | 92% |
| Milk | 90% |
| Eggs | 89% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 25.26% |
| 2024-12-01T00:00:00 | 10.80% |
| 2025-01-01T00:00:00 | 34.40% |
| 2025-02-01T00:00:00 | 20.86% |
| 2025-03-01T00:00:00 | 20.55% |
| 2025-04-01T00:00:00 | 23.30% |
| 2025-05-01T00:00:00 | 20.57% |
| 2025-06-01T00:00:00 | 27.16% |
| 2025-07-01T00:00:00 | 27.33% |
| 2025-08-01T00:00:00 | 18.70% |
| 2025-09-01T00:00:00 | 22.39% |
| 2025-10-01T00:00:00 | 100.00% |
| 2025-11-01T00:00:00 | 32.85% |
| 2025-12-01T00:00:00 | 14.91% |
| 2026-01-01T00:00:00 | 79.54% |
| 2026-02-01T00:00:00 | 100.00% |
| 2026-03-01T00:00:00 | 35.73% |
| 2026-04-01T00:00:00 | 35.51% |
| 2026-05-01T00:00:00 | 34.59% |
| 2026-06-01T00:00:00 | 35.35% |
| 2026-07-01T00:00:00 | 33.43% |
| 2026-08-01T00:00:00 | 27.46% |
| 2026-09-01T00:00:00 | 48.34% |
| 2026-10-01T00:00:00 | 44.85% |
19.50%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions High-protein milk and dairy drinks with the brandAll additions High-protein milk and dairy drinks
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 216 | 855 |
| 2024-12-01T00:00:00 | 61 | 565 |
| 2025-01-01T00:00:00 | 429 | 1247 |
| 2025-02-01T00:00:00 | 232 | 1112 |
| 2025-03-01T00:00:00 | 217 | 1056 |
| 2025-04-01T00:00:00 | 188 | 807 |
| 2025-05-01T00:00:00 | 167 | 812 |
| 2025-06-01T00:00:00 | 189 | 696 |
| 2025-07-01T00:00:00 | 220 | 805 |
| 2025-08-01T00:00:00 | 132 | 706 |
| 2025-09-01T00:00:00 | 165 | 737 |
| 2025-10-01T00:00:00 | 5642 | 5642 |
| 2025-11-01T00:00:00 | 272 | 828 |
| 2025-12-01T00:00:00 | 89 | 597 |
| 2026-01-01T00:00:00 | 2099 | 2639 |
| 2026-02-01T00:00:00 | 3755 | 3755 |
| 2026-03-01T00:00:00 | 423 | 1184 |
| 2026-04-01T00:00:00 | 315 | 887 |
| 2026-05-01T00:00:00 | 377 | 1090 |
| 2026-06-01T00:00:00 | 583 | 1649 |
| 2026-07-01T00:00:00 | 877 | 2623 |
| 2026-08-01T00:00:00 | 690 | 2513 |
| 2026-09-01T00:00:00 | 1573 | 3254 |
| 2026-10-01T00:00:00 | 1505 | 3356 |
Additions of a product from category High-protein milk and dairy drinks
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions High-protein milk and dairy drinks
Number of additions High-protein milk and dairy drinks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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