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Kupiec

Rice
Kupiec logo
to receive information about changes in the popularity of this brand.

Kupiec ranks 2nd of 11 brands in the Rice category with a 29.78% share over the last four weeks.

The category leader is Sonko with a 36.27% share.

Its monthly share for October 2026 was 28.59%, compared with 27.01% the month before.

Its highest monthly share in the period shown, 33.57%, came in November 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Rice
MarkaUdział procentowy
Sonko36.27%
Kupiec29.78%
Cenos20.99%
Uncle Bens6.94%
Halina2.01%
Melvit2.01%
Britta1.08%
Risana0.46%
Sante0.46%
Supreme0.00%
Podravka0.00%

Brand Kupiec percentage share in the category Rice in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
29.78%Kupiec
ALL BRANDS
Historical market share of brands in the Rice category (monthly)
MonthCenosKupiecUncle BensRisanaHalinaSonkoBrittaSupremeMelvitPodravkaSante
November 20246.81%22.55%10.21%0.00%2.55%50.21%3.40%0.00%2.55%0.00%1.70%
December 202415.46%23.19%6.28%0.00%0.97%49.76%1.93%0.48%0.97%0.00%0.97%
January 202526.13%21.25%5.23%0.00%1.74%35.89%5.57%0.00%2.79%0.00%1.39%
February 202513.93%21.89%8.96%2.99%0.00%46.27%3.98%0.00%1.00%0.00%1.00%
March 20255.79%13.72%4.88%0.00%2.74%70.43%1.22%0.00%0.91%0.00%0.30%
April 202526.09%16.91%7.25%0.48%0.97%43.00%1.93%0.00%2.90%0.00%0.48%
May 202513.48%24.78%7.83%0.00%2.17%50.43%0.43%0.00%0.43%0.00%0.43%
June 202516.28%27.91%6.98%0.00%2.33%36.43%5.43%0.00%3.10%0.00%1.55%
July 20259.43%16.35%8.18%0.00%1.89%54.72%8.18%0.00%1.26%0.00%0.00%
August 202515.23%17.88%13.91%0.66%3.31%43.05%5.30%0.00%0.66%0.00%0.00%
September 20257.77%20.21%8.81%0.00%1.04%54.92%1.55%0.00%5.18%0.00%0.52%
October 202512.86%21.43%3.93%0.00%1.07%55.00%1.79%0.00%3.57%0.00%0.36%
November 202528.30%33.57%4.08%0.00%1.20%29.26%0.96%0.00%1.92%0.00%0.72%
December 20259.15%16.34%4.58%0.00%2.29%62.42%1.63%0.00%3.59%0.00%0.00%
January 202621.59%32.98%4.20%0.00%0.90%38.08%1.65%0.00%0.60%0.00%0.00%
February 202624.94%22.14%1.91%0.13%0.13%48.22%0.51%0.00%1.78%0.00%0.25%
March 202610.47%16.97%2.35%0.18%0.36%62.82%0.18%0.18%6.50%0.00%0.00%
April 202619.25%26.50%2.69%0.00%0.62%49.28%1.04%0.00%0.41%0.00%0.21%
May 202638.16%29.36%1.28%0.00%0.43%23.97%0.00%0.00%6.52%0.00%0.28%
June 202610.50%33.04%6.13%0.00%1.75%42.45%0.88%0.00%3.50%0.00%1.75%
July 202615.66%14.46%5.57%0.60%0.30%55.12%1.20%0.00%5.42%0.00%1.66%
August 20265.30%22.19%6.06%0.00%0.76%57.25%0.22%0.00%7.90%0.00%0.32%
September 20269.98%27.01%3.33%0.00%1.08%54.95%0.77%0.00%2.63%0.00%0.23%
October 202621.21%28.59%6.19%0.40%2.50%38.08%0.79%0.00%1.71%0.00%0.53%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Rice category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
148.6 h(6 days)
Rice
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Bulk products nad pasta”
Sugars
Flours
Pasta
111.3 h (5 days)
115.3 h (5 days)
132.4 h (6 days)
Median of the Bulk products nad pasta category: 140.5 h (6 days)
Rice
Grains
Rice and groats mixtures
148.6 h (6 days)
152.5 h (6 days)
1,710.4 h (71 days)
Real Purchase Rate – Annual data for the Rice subcategory compared with the other subcategories in Bulk products nad pasta.
SubcategoryRPR (%)
Pasta93%
Flours91%
Rice91%
Grains90%
Sugars89%
Rice and groats mixtures89%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Rice subcategory compared with the other subcategories in Bulk products nad pasta.
Brand Loyalty Index (BLI) marki w kategorii Rice (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:000.65%
2024-12-01T00:00:000.63%
2025-01-01T00:00:000.65%
2025-02-01T00:00:000.56%
2025-03-01T00:00:000.86%
2025-04-01T00:00:000.65%
2025-05-01T00:00:000.66%
2025-06-01T00:00:000.46%
2025-07-01T00:00:000.55%
2025-08-01T00:00:000.50%
2025-09-01T00:00:000.61%
2025-10-01T00:00:000.77%
2025-11-01T00:00:001.23%
2025-12-01T00:00:000.89%
2026-01-01T00:00:001.53%
2026-02-01T00:00:002.20%
2026-03-01T00:00:001.61%
2026-04-01T00:00:001.53%
2026-05-01T00:00:002.36%
2026-06-01T00:00:000.98%
2026-07-01T00:00:000.96%
2026-08-01T00:00:001.28%
2026-09-01T00:00:001.64%
2026-10-01T00:00:000.85%
0.20%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Rice added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Rice (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:0023535972
2024-12-01T00:00:0020733004
2025-01-01T00:00:0028743956
2025-02-01T00:00:0020136175
2025-03-01T00:00:0032838245
2025-04-01T00:00:0020732036
2025-05-01T00:00:0023034661
2025-06-01T00:00:0012928119
2025-07-01T00:00:0015928710
2025-08-01T00:00:0015130133
2025-09-01T00:00:0019331618
2025-10-01T00:00:0028036173
2025-11-01T00:00:0041733793
2025-12-01T00:00:0030634316
2026-01-01T00:00:0066743672
2026-02-01T00:00:0078635725
2026-03-01T00:00:0055434440
2026-04-01T00:00:0048331467
2026-05-01T00:00:0070529894
2026-06-01T00:00:0045746423
2026-07-01T00:00:0066468828
2026-08-01T00:00:0092472280
2026-09-01T00:00:00129278808
2026-10-01T00:00:0075989207

Additions of a product from category Rice

Absolute data on adding products from category Rice with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Rice
Number of additions Rice with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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