Grains
The “Grains” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Grains – shopping list additions
354 835in Sep '25–Aug '26
↑ 24.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/6
of 6 subcategoriesOrganic additions
88.8%
Ads 6.5% | Leaflets 4.7%1. “Grains” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Grains | Pasta | Flours | Sugars | Rice | Rice and groats mixtures |
|---|---|---|---|---|---|---|
| Sep '25 | 20941 | 51239 | 56972 | 39781 | 31618 | 148 |
| Oct '25 | 22654 | 64168 | 71150 | 50460 | 36173 | 161 |
| Nov '25 | 21614 | 58475 | 69351 | 48015 | 33793 | 136 |
| Dec '25 | 22428 | 47938 | 106732 | 82599 | 34316 | 211 |
| Jan '26 | 29238 | 80978 | 69998 | 42010 | 43672 | 245 |
| Feb '26 | 22514 | 67976 | 64754 | 39948 | 35725 | 126 |
| Mar '26 | 23708 | 92982 | 66734 | 53560 | 34440 | 301 |
| Apr '26 | 25777 | 80145 | 63363 | 49636 | 31467 | 159 |
| May '26 | 24062 | 73329 | 48205 | 33427 | 29894 | 142 |
| Jun '26 | 37750 | 127499 | 83722 | 64921 | 46423 | 270 |
| Jul '26 | 53165 | 181050 | 133187 | 103736 | 68828 | 377 |
| Aug '26 | 50984 | 184920 | 137269 | 104115 | 72280 | 380 |
Grains – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Grains – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 110 |
| Feb | 87 |
| Mar | 92 |
| Apr | 93 |
| May | 91 |
| Jun | 112 |
| Jul | 139 |
| Aug | 137 |
| Sep | 81 |
| Oct | 86 |
| Nov | 85 |
| Dec | 85 |
Grains is growing, but its pace cannot be ranked against the other subcategories: over the 12-month window, the subcategory recorded 354,835 additions, with 24.7% year-over-year growth. The available data does not provide a precomputed comparison of this pace with the other subcategories.
2. How do Poles plan to buy in the “Grains” subcategory?
SourcesGrains – source mix
| Sources | Value |
|---|---|
| From leaflets | 16516 |
| From ads | 23100 |
| Organic | 315219 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Grains | 4.65 | 6.51 | 88.84 |
| Pasta | 4.7 | 2.98 | 92.32 |
| Flours | 3.42 | 2.05 | 94.53 |
| Sugars | 5.51 | 2.08 | 92.41 |
| Rice | 2.7 | 3.94 | 93.36 |
| Rice and groats mixtures | 22.7 | 0.6 | 76.7 |
Grains – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 338 | 1199 | 19404 |
| Oct '25 | 474 | 1159 | 21021 |
| Nov '25 | 732 | 1058 | 19824 |
| Dec '25 | 834 | 785 | 20809 |
| Jan '26 | 1853 | 1576 | 25809 |
| Feb '26 | 1211 | 1266 | 20037 |
| Mar '26 | 2080 | 1252 | 20376 |
| Apr '26 | 1944 | 1707 | 22126 |
| May '26 | 1549 | 3768 | 18745 |
| Jun '26 | 1871 | 3557 | 32322 |
| Jul '26 | 1918 | 4273 | 46974 |
| Aug '26 | 1712 | 1500 | 47772 |
Brands from the “Grains” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Plony Natury | 4495 | 8 | 114 |
| Cenos | 355 | 0 | 62 |
| Melvit | 242 | 0 | 72 |
| Kupiec | 158 | 4 | 115 |
| Sonko | 88 | 0 | 19 |
| Emix | 23 | 0 | 1 |
| Halina | 7 | 0 | 2 |
| Lestello | 6 | 0 | 0 |
| Lubella | 0 | 0 | 4 |
| Risana | 0 | 0 | 0 |
Organic activity dominates, while paid activity is comparatively high: over the same 12-month window, the subcategory recorded 88.8% organic additions, 6.5% ad-driven additions, and 4.7% leaflet-driven additions. Its organic share was below four other subcategories and above one, including 92.3% in the Pasta subcategory and 76.7% in the Rice and groats mixtures subcategory; its ad share was higher than in all five other subcategories.
