Sugars
The “Sugars” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sugars – shopping list additions
712 208in Sep '25–Aug '26
↑ 26.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
92.4%
Ads 2.1% | Leaflets 5.5%1. “Sugars” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sugars | Pasta | Flours | Rice | Grains | Rice and groats mixtures |
|---|---|---|---|---|---|---|
| Sep '25 | 39781 | 51239 | 56972 | 31618 | 20941 | 148 |
| Oct '25 | 50460 | 64168 | 71150 | 36173 | 22654 | 161 |
| Nov '25 | 48015 | 58475 | 69351 | 33793 | 21614 | 136 |
| Dec '25 | 82599 | 47938 | 106732 | 34316 | 22428 | 211 |
| Jan '26 | 42010 | 80978 | 69998 | 43672 | 29238 | 245 |
| Feb '26 | 39948 | 67976 | 64754 | 35725 | 22514 | 126 |
| Mar '26 | 53560 | 92982 | 66734 | 34440 | 23708 | 301 |
| Apr '26 | 49636 | 80145 | 63363 | 31467 | 25777 | 159 |
| May '26 | 33427 | 73329 | 48205 | 29894 | 24062 | 142 |
| Jun '26 | 64921 | 127499 | 83722 | 46423 | 37750 | 270 |
| Jul '26 | 103736 | 181050 | 133187 | 68828 | 53165 | 377 |
| Aug '26 | 104115 | 184920 | 137269 | 72280 | 50984 | 380 |
Sugars – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sugars – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 77 |
| Feb | 75 |
| Mar | 89 |
| Apr | 104 |
| May | 69 |
| Jun | 97 |
| Jul | 140 |
| Aug | 136 |
| Sep | 76 |
| Oct | 92 |
| Nov | 91 |
| Dec | 154 |
Sugars grew, but its standing versus other subcategories is not supplied: over the 12-month window, the subcategory recorded 712,208 additions, with growth of 26.9% year over year. The pace cannot be compared because the precomputed comparison is unavailable.
2. How do Poles plan to buy in the “Sugars” subcategory?
SourcesSugars – source mix
| Sources | Value |
|---|---|
| From leaflets | 39270 |
| From ads | 14785 |
| Organic | 658153 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sugars | 5.51 | 2.08 | 92.41 |
| Pasta | 4.7 | 2.98 | 92.32 |
| Flours | 3.42 | 2.05 | 94.53 |
| Rice | 2.7 | 3.94 | 93.36 |
| Grains | 4.65 | 6.51 | 88.84 |
| Rice and groats mixtures | 22.7 | 0.6 | 76.7 |
Sugars – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 520 | 182 | 39079 |
| Oct '25 | 634 | 1258 | 48568 |
| Nov '25 | 2520 | 1713 | 43782 |
| Dec '25 | 3203 | 2878 | 76518 |
| Jan '26 | 3152 | 194 | 38664 |
| Feb '26 | 3826 | 166 | 35956 |
| Mar '26 | 7079 | 2813 | 43668 |
| Apr '26 | 2872 | 1980 | 44784 |
| May '26 | 2163 | 147 | 31117 |
| Jun '26 | 3287 | 492 | 61142 |
| Jul '26 | 5440 | 950 | 97346 |
| Aug '26 | 4574 | 2012 | 97529 |
Brands from the “Sugars” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Diamant | 12429 | 1454 | 217 |
| Królewski | 3659 | 7906 | 164 |
| Polski Cukier | 5107 | 0 | 151 |
| Sante | 35 | 0 | 15 |
| Słodka Łyżeczka | 0 | 0 | 24 |
Organic is the dominant source for Sugars, while paid impulse is underused: over the 12-month window, organic additions accounted for 92.4%, compared with 2.1% from ads and 5.5% from leaflets. The organic share is higher than in two of the five other subcategories and lower than in three; it is 94.5% in subcategory Flours and 92.3% in subcategory Pasta. The ad share is lower than in three of the five other subcategories.
