Flours
The “Flours” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Flours – shopping list additions
971 437in Sep '25–Aug '26
↑ 26.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
94.5%
Ads 2.1% | Leaflets 3.4%1. “Flours” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Flours | Pasta | Sugars | Rice | Grains | Rice and groats mixtures |
|---|---|---|---|---|---|---|
| Sep '25 | 56972 | 51239 | 39781 | 31618 | 20941 | 148 |
| Oct '25 | 71150 | 64168 | 50460 | 36173 | 22654 | 161 |
| Nov '25 | 69351 | 58475 | 48015 | 33793 | 21614 | 136 |
| Dec '25 | 106732 | 47938 | 82599 | 34316 | 22428 | 211 |
| Jan '26 | 69998 | 80978 | 42010 | 43672 | 29238 | 245 |
| Feb '26 | 64754 | 67976 | 39948 | 35725 | 22514 | 126 |
| Mar '26 | 66734 | 92982 | 53560 | 34440 | 23708 | 301 |
| Apr '26 | 63363 | 80145 | 49636 | 31467 | 25777 | 159 |
| May '26 | 48205 | 73329 | 33427 | 29894 | 24062 | 142 |
| Jun '26 | 83722 | 127499 | 64921 | 46423 | 37750 | 270 |
| Jul '26 | 133187 | 181050 | 103736 | 68828 | 53165 | 377 |
| Aug '26 | 137269 | 184920 | 104115 | 72280 | 50984 | 380 |
Flours – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Flours – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 95 |
| Feb | 88 |
| Mar | 88 |
| Apr | 92 |
| May | 72 |
| Jun | 91 |
| Jul | 128 |
| Aug | 133 |
| Sep | 79 |
| Oct | 95 |
| Nov | 96 |
| Dec | 143 |
Flours grew at a pace comparable to Sugars: over the 12-month window, the subcategory recorded 971,437 additions with 26.7% year-over-year growth. The pace was close to Sugars at 26.9% and below Pasta at 53.4%.
2. How do Poles plan to buy in the “Flours” subcategory?
SourcesFlours – source mix
| Sources | Value |
|---|---|
| From leaflets | 33268 |
| From ads | 19911 |
| Organic | 918258 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Flours | 3.42 | 2.05 | 94.53 |
| Pasta | 4.7 | 2.98 | 92.32 |
| Sugars | 5.51 | 2.08 | 92.41 |
| Rice | 2.7 | 3.94 | 93.36 |
| Grains | 4.65 | 6.51 | 88.84 |
| Rice and groats mixtures | 22.7 | 0.6 | 76.7 |
Flours – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 761 | 1136 | 55075 |
| Oct '25 | 1875 | 1856 | 67419 |
| Nov '25 | 2937 | 1837 | 64577 |
| Dec '25 | 3521 | 2880 | 100331 |
| Jan '26 | 2931 | 1515 | 65552 |
| Feb '26 | 4725 | 2744 | 57285 |
| Mar '26 | 3865 | 1216 | 61653 |
| Apr '26 | 3216 | 1155 | 58992 |
| May '26 | 2185 | 1012 | 45008 |
| Jun '26 | 2054 | 1404 | 80264 |
| Jul '26 | 2946 | 1517 | 128724 |
| Aug '26 | 2252 | 1639 | 133378 |
Brands from the “Flours” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Basia | 4140 | 2195 | 5122 |
| Polskie Młyny | 2553 | 2 | 4991 |
| Lubella | 479 | 0 | 456 |
| Gdańskie Młyny | 477 | 0 | 103 |
| Melvit | 229 | 0 | 48 |
| Złote Pola | 0 | 1 | 13 |
Organic is dominant, while paid impulse is underused: over the same 12-month window, organic additions accounted for 94.5%, compared with 2.1% from ads and 3.4% from leaflets. Flours had a higher organic share than all five other subcategories, including Sugars at 92.4% and Pasta at 92.3%. Its ad share was below that of four of the five other subcategories, indicating underuse relative to most of the comparison set.
