Pasta
The “Pasta” subcategory includes 30 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Pasta – shopping list additions
1 414 723in Nov '25–Oct '26
↑ 96.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
91.6%
Ads 3.4% | Leaflets 5%1. “Pasta” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Pasta | Flours | Sugars | Rice | Grains | Rice and groats mixtures |
|---|---|---|---|---|---|---|
| Nov '25 | 58475 | 69351 | 48015 | 33793 | 21614 | 136 |
| Dec '25 | 47938 | 106732 | 82599 | 34316 | 22428 | 211 |
| Jan '26 | 80978 | 69998 | 42010 | 43672 | 29238 | 245 |
| Feb '26 | 67976 | 64754 | 39948 | 35725 | 22514 | 126 |
| Mar '26 | 92982 | 66734 | 53560 | 34440 | 23708 | 301 |
| Apr '26 | 80145 | 63363 | 49636 | 31467 | 25777 | 159 |
| May '26 | 73329 | 48205 | 33427 | 29894 | 24062 | 142 |
| Jun '26 | 127499 | 83722 | 64921 | 46423 | 37750 | 270 |
| Jul '26 | 181050 | 133187 | 103736 | 68828 | 53165 | 377 |
| Aug '26 | 184920 | 137269 | 104115 | 72280 | 50984 | 380 |
| Sep '26 | 197073 | 153419 | 107218 | 78808 | 52268 | 450 |
| Oct '26 | 222358 | 176897 | 119547 | 89207 | 57264 | 476 |
Pasta – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Pasta – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 90 |
| Feb | 76 |
| Mar | 89 |
| Apr | 76 |
| May | 76 |
| Jun | 102 |
| Jul | 130 |
| Aug | 134 |
| Sep | 140 |
| Oct | 161 |
| Nov | 68 |
| Dec | 59 |
Pasta was the fastest-growing of the comparable subcategories between November 2025 and October 2026: it was added to shopping lists in the Listonic and Moja Gazetka apps 1,414,723 times. From November 2025 to October 2026, year-over-year growth was 96.5%. By number of additions, it ranked first among the six subcategories in the Bulk products and pasta category. The index peaks in October at 161 and reaches a trough of 59 in December. From November 2025 to October 2026, Lubella was the most frequently added brand, with 20,346 additions, followed by Barilla and Rummo.
2. How do Poles plan to buy in the “Pasta” subcategory?
SourcesPasta – source mix
| Sources | Value |
|---|---|
| From leaflets | 70436 |
| From ads | 47902 |
| Organic | 1296385 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Pasta | 4.98 | 3.39 | 91.63 |
| Flours | 3.28 | 2.14 | 94.58 |
| Sugars | 5.18 | 1.72 | 93.1 |
| Rice | 2.62 | 4.41 | 92.97 |
| Grains | 4.5 | 6.91 | 88.59 |
| Rice and groats mixtures | 20.87 | 3.45 | 75.68 |
Pasta – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 246 | 1578 | 56651 |
| Dec '25 | 148 | 797 | 46993 |
| Jan '26 | 6200 | 4226 | 70552 |
| Feb '26 | 5058 | 1660 | 61258 |
| Mar '26 | 6765 | 8497 | 77720 |
| Apr '26 | 5703 | 1500 | 72942 |
| May '26 | 6541 | 1948 | 64840 |
| Jun '26 | 6211 | 4229 | 117059 |
| Jul '26 | 7609 | 3027 | 170414 |
| Aug '26 | 7108 | 2942 | 174870 |
| Sep '26 | 10121 | 5902 | 181050 |
| Oct '26 | 8726 | 11596 | 202036 |
Organic additions dominate, although their share is lower than in three of the five comparable subcategories: from November 2025 to October 2026, organic additions accounted for 91.6%, leaflet-driven additions for 5.0%, and ad-driven additions for 3.4%. In the same period, leaflets were the second-largest source, ahead of ads.
