Pasta
The “Pasta” subcategory includes 30 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Pasta – shopping list additions
1 110 699in Sep '25–Aug '26
↑ 53.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
92.3%
Ads 3% | Leaflets 4.7%1. “Pasta” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Pasta | Flours | Sugars | Rice | Grains | Rice and groats mixtures |
|---|---|---|---|---|---|---|
| Sep '25 | 51239 | 56972 | 39781 | 31618 | 20941 | 148 |
| Oct '25 | 64168 | 71150 | 50460 | 36173 | 22654 | 161 |
| Nov '25 | 58475 | 69351 | 48015 | 33793 | 21614 | 136 |
| Dec '25 | 47938 | 106732 | 82599 | 34316 | 22428 | 211 |
| Jan '26 | 80978 | 69998 | 42010 | 43672 | 29238 | 245 |
| Feb '26 | 67976 | 64754 | 39948 | 35725 | 22514 | 126 |
| Mar '26 | 92982 | 66734 | 53560 | 34440 | 23708 | 301 |
| Apr '26 | 80145 | 63363 | 49636 | 31467 | 25777 | 159 |
| May '26 | 73329 | 48205 | 33427 | 29894 | 24062 | 142 |
| Jun '26 | 127499 | 83722 | 64921 | 46423 | 37750 | 270 |
| Jul '26 | 181050 | 133187 | 103736 | 68828 | 53165 | 377 |
| Aug '26 | 184920 | 137269 | 104115 | 72280 | 50984 | 380 |
Pasta – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Pasta – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 105 |
| Feb | 88 |
| Mar | 104 |
| Apr | 89 |
| May | 89 |
| Jun | 118 |
| Jul | 151 |
| Aug | 155 |
| Sep | 69 |
| Oct | 84 |
| Nov | 79 |
| Dec | 68 |
Pasta grew year over year, but its pace cannot be compared with the other subcategories: the subcategory recorded 1,110,699 additions over 12 months with 53.4% year-over-year growth. A comparative growth verdict or rank against the other subcategories is not available.
2. How do Poles plan to buy in the “Pasta” subcategory?
SourcesPasta – source mix
| Sources | Value |
|---|---|
| From leaflets | 52198 |
| From ads | 33085 |
| Organic | 1025416 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Pasta | 4.7 | 2.98 | 92.32 |
| Flours | 3.42 | 2.05 | 94.53 |
| Sugars | 5.51 | 2.08 | 92.41 |
| Rice | 2.7 | 3.94 | 93.36 |
| Grains | 4.65 | 6.51 | 88.84 |
| Rice and groats mixtures | 22.7 | 0.6 | 76.7 |
Pasta – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 300 | 1290 | 49649 |
| Oct '25 | 309 | 1391 | 62468 |
| Nov '25 | 246 | 1578 | 56651 |
| Dec '25 | 148 | 797 | 46993 |
| Jan '26 | 6200 | 4226 | 70552 |
| Feb '26 | 5058 | 1660 | 61258 |
| Mar '26 | 6765 | 8497 | 77720 |
| Apr '26 | 5703 | 1500 | 72942 |
| May '26 | 6541 | 1948 | 64840 |
| Jun '26 | 6211 | 4229 | 117059 |
| Jul '26 | 7609 | 3027 | 170414 |
| Aug '26 | 7108 | 2942 | 174870 |
Brands from the “Pasta” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lubella | 8346 | 2362 | 6859 |
| Barilla | 4049 | 4831 | 3780 |
| Rummo | 240 | 4435 | 236 |
| Combino | 2919 | 0 | 422 |
| Makaron Szlachecki | 2497 | 1 | 776 |
| Czaniecki | 1235 | 0 | 1735 |
| Rigatoni | 239 | 1 | 1656 |
| Polmak | 1023 | 0 | 246 |
| Makarony Polskie | 618 | 0 | 140 |
| Goliard | 343 | 2 | 290 |
Pasta is overwhelmingly organic, while advertising is underused versus most other subcategories: over 12 months, 92.3% of additions were organic, with 3.0% from ads and 4.7% from leaflets. The organic share was higher than in two of five other subcategories and lower than in three; it was 92.4% in subcategory Sugars and 88.8% in subcategory Grains. The ad share was lower than in three of five other subcategories, placing advertising below most compared subcategories.
