Rice and groats mixtures
The “Rice and groats mixtures” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Rice and groats mixtures – shopping list additions
2 656in Sep '25–Aug '26
↑ 34.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
76.7%
Ads 0.6% | Leaflets 22.7%1. “Rice and groats mixtures” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Rice and groats mixtures | Pasta | Flours | Sugars | Rice | Grains |
|---|---|---|---|---|---|---|
| Sep '25 | 148 | 51239 | 56972 | 39781 | 31618 | 20941 |
| Oct '25 | 161 | 64168 | 71150 | 50460 | 36173 | 22654 |
| Nov '25 | 136 | 58475 | 69351 | 48015 | 33793 | 21614 |
| Dec '25 | 211 | 47938 | 106732 | 82599 | 34316 | 22428 |
| Jan '26 | 245 | 80978 | 69998 | 42010 | 43672 | 29238 |
| Feb '26 | 126 | 67976 | 64754 | 39948 | 35725 | 22514 |
| Mar '26 | 301 | 92982 | 66734 | 53560 | 34440 | 23708 |
| Apr '26 | 159 | 80145 | 63363 | 49636 | 31467 | 25777 |
| May '26 | 142 | 73329 | 48205 | 33427 | 29894 | 24062 |
| Jun '26 | 270 | 127499 | 83722 | 64921 | 46423 | 37750 |
| Jul '26 | 377 | 181050 | 133187 | 103736 | 68828 | 53165 |
| Aug '26 | 380 | 184920 | 137269 | 104115 | 72280 | 50984 |
Rice and groats mixtures – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Rice and groats mixtures – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 117 |
| Feb | 91 |
| Mar | 135 |
| Apr | 83 |
| May | 75 |
| Jun | 98 |
| Jul | 132 |
| Aug | 128 |
| Sep | 76 |
| Oct | 85 |
| Nov | 92 |
| Dec | 88 |
Rice and groats mixtures increased over the window, but its pace cannot be compared with the other subcategories: over 12 months it recorded 2,656 additions, with 34.4% year-over-year growth. The complete monthly series rose from 148 additions in September 2025 to 380 additions in August 2026.
2. How do Poles plan to buy in the “Rice and groats mixtures” subcategory?
SourcesRice and groats mixtures – source mix
| Sources | Value |
|---|---|
| From leaflets | 603 |
| From ads | 16 |
| Organic | 2037 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Rice and groats mixtures | 22.7 | 0.6 | 76.7 |
| Pasta | 4.7 | 2.98 | 92.32 |
| Flours | 3.42 | 2.05 | 94.53 |
| Sugars | 5.51 | 2.08 | 92.41 |
| Rice | 2.7 | 3.94 | 93.36 |
| Grains | 4.65 | 6.51 | 88.84 |
Rice and groats mixtures – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 18 | 2 | 128 |
| Oct '25 | 29 | 4 | 128 |
| Nov '25 | 2 | 0 | 134 |
| Dec '25 | 84 | 0 | 127 |
| Jan '26 | 63 | 4 | 178 |
| Feb '26 | 0 | 2 | 124 |
| Mar '26 | 129 | 1 | 171 |
| Apr '26 | 4 | 0 | 155 |
| May '26 | 26 | 0 | 116 |
| Jun '26 | 83 | 0 | 187 |
| Jul '26 | 100 | 2 | 275 |
| Aug '26 | 65 | 1 | 314 |
Brands from the “Rice and groats mixtures” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Plony Natury Natural Mix | 513 | 8 | 35 |
| Melvit Trendy Lunch | 5 | 0 | 21 |
| Kupiec Lunch Mix | 11 | 0 | 11 |
| Monini Rice&More | 0 | 0 | 4 |
| Sonko Fit Lunch | 0 | 0 | 0 |
Organic is dominant, while advertising is underused: organic additions accounted for 76.7% of the 12-month window; leaflet-driven additions were 22.7% and ad-driven additions 0.6%, including 16 additions from ads. The organic share was below that of all five other subcategories, including subcategory Grains at 88.8%; the ad share was also below all five other subcategories.
