Rice and groats mixtures
The “Rice and groats mixtures” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Rice and groats mixtures – shopping list additions
3 273in Nov '25–Oct '26
↑ 66.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
75.7%
Ads 3.5% | Leaflets 20.9%1. “Rice and groats mixtures” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Rice and groats mixtures | Pasta | Flours | Sugars | Rice | Grains |
|---|---|---|---|---|---|---|
| Nov '25 | 136 | 58475 | 69351 | 48015 | 33793 | 21614 |
| Dec '25 | 211 | 47938 | 106732 | 82599 | 34316 | 22428 |
| Jan '26 | 245 | 80978 | 69998 | 42010 | 43672 | 29238 |
| Feb '26 | 126 | 67976 | 64754 | 39948 | 35725 | 22514 |
| Mar '26 | 301 | 92982 | 66734 | 53560 | 34440 | 23708 |
| Apr '26 | 159 | 80145 | 63363 | 49636 | 31467 | 25777 |
| May '26 | 142 | 73329 | 48205 | 33427 | 29894 | 24062 |
| Jun '26 | 270 | 127499 | 83722 | 64921 | 46423 | 37750 |
| Jul '26 | 377 | 181050 | 133187 | 103736 | 68828 | 53165 |
| Aug '26 | 380 | 184920 | 137269 | 104115 | 72280 | 50984 |
| Sep '26 | 450 | 197073 | 153419 | 107218 | 78808 | 52268 |
| Oct '26 | 476 | 222358 | 176897 | 119547 | 89207 | 57264 |
Rice and groats mixtures – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Rice and groats mixtures – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 103 |
| Feb | 80 |
| Mar | 119 |
| Apr | 73 |
| May | 66 |
| Jun | 87 |
| Jul | 117 |
| Aug | 113 |
| Sep | 137 |
| Oct | 146 |
| Nov | 81 |
| Dec | 78 |
Rice and groats mixtures are growing faster than four of the five comparable subcategories: from November 2025 to October 2026, the subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 3,273 times, 66.2% more than a year earlier. By number of additions, it ranks last among the six subcategories in the Bulk products and pasta category. The seasonal index peaked at 146 in October and reached its low of 66 in May. From November 2025 to October 2026, the brand with the most additions was Plony Natury Natural Mix (794 additions), followed by Kupiec Lunch Mix and Melvit Trendy Lunch.
2. How do Poles plan to buy in the “Rice and groats mixtures” subcategory?
SourcesRice and groats mixtures – source mix
| Sources | Value |
|---|---|
| From leaflets | 683 |
| From ads | 113 |
| Organic | 2477 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Rice and groats mixtures | 20.87 | 3.45 | 75.68 |
| Pasta | 4.98 | 3.39 | 91.63 |
| Flours | 3.28 | 2.14 | 94.58 |
| Sugars | 5.18 | 1.72 | 93.1 |
| Rice | 2.62 | 4.41 | 92.97 |
| Grains | 4.5 | 6.91 | 88.59 |
Rice and groats mixtures – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 2 | 0 | 134 |
| Dec '25 | 84 | 0 | 127 |
| Jan '26 | 63 | 4 | 178 |
| Feb '26 | 0 | 2 | 124 |
| Mar '26 | 129 | 1 | 171 |
| Apr '26 | 4 | 0 | 155 |
| May '26 | 26 | 0 | 116 |
| Jun '26 | 83 | 0 | 187 |
| Jul '26 | 100 | 2 | 275 |
| Aug '26 | 65 | 1 | 314 |
| Sep '26 | 6 | 103 | 341 |
| Oct '26 | 121 | 0 | 355 |
Advertising is an unused channel for Rice and groats mixtures: from November 2025 to October 2026, there were 113 additions from ads; organic additions accounted for 75.7%, and leaflet-driven additions for 20.9%. Over the same period, advertising's share was lower than in three of the five comparable subcategories.
