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Kupiec

Grains
Kupiec logo
to receive information about changes in the popularity of this brand.

Kupiec ranks 5th of 10 brands in the Grains category with a 2.85% share over the last four weeks.

The category leader is Plony Natury with a 79.83% share.

Its monthly share for October 2026 was 6.13%, compared with 2.14% the month before.

Its highest monthly share in the period shown, 87.34%, came in April 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Grains
MarkaUdział procentowy
Plony Natury79.83%
Melvit6.57%
Emix5.14%
Cenos3.33%
Kupiec2.85%
Sonko1.90%
Halina0.19%
Lubella0.19%
Lestello0.00%
Risana0.00%

Brand Kupiec percentage share in the category Grains in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
2.85%Kupiec
ALL BRANDS
Historical market share of brands in the Grains category (monthly)
MonthCenosHalinaKupiecMelvitLubellaLestelloRisanaSonkoEmixPlony Natury
November 20247.45%0.00%7.06%3.14%0.00%0.00%0.00%1.96%0.00%80.39%
December 20244.05%0.00%11.56%2.31%0.00%0.00%0.00%2.31%0.00%79.77%
January 20256.37%0.37%5.24%7.87%0.75%0.00%0.00%0.75%0.37%78.28%
February 20254.63%0.71%6.76%3.56%0.00%0.00%0.00%0.71%0.36%83.27%
March 20252.40%0.00%1.07%4.53%0.00%0.00%0.00%1.33%0.00%90.67%
April 20251.66%0.00%87.34%1.04%0.00%0.00%0.00%1.04%0.00%8.92%
May 20252.48%0.00%4.97%1.24%0.62%0.00%0.00%1.86%0.00%88.82%
June 202510.84%0.00%6.02%1.20%1.20%0.00%0.00%0.00%0.00%80.72%
July 20259.29%0.00%3.57%1.43%0.00%0.00%0.00%3.57%0.71%81.43%
August 20259.89%0.00%4.40%6.59%2.20%0.00%0.00%1.10%0.00%75.82%
September 202511.51%0.00%7.19%6.47%0.00%0.00%0.00%1.44%0.72%72.66%
October 202523.51%0.80%3.59%8.37%0.00%0.00%0.00%1.20%0.00%62.55%
November 202517.03%0.00%3.30%1.92%0.00%0.00%0.00%1.37%0.00%76.37%
December 20255.14%0.00%8.04%10.93%0.00%0.00%0.00%1.29%0.00%74.60%
January 20265.80%0.00%6.51%12.02%0.00%0.00%0.00%0.42%0.00%75.25%
February 20264.44%0.00%8.43%9.47%0.00%0.30%0.00%1.63%0.00%75.74%
March 20262.40%0.54%2.55%3.10%0.00%0.00%0.00%1.39%1.78%88.24%
April 20266.11%0.00%2.71%1.81%0.00%0.00%0.00%1.81%0.00%87.56%
May 20268.47%0.00%3.26%1.95%0.00%0.00%0.00%1.95%0.00%84.36%
June 202616.78%0.00%7.53%2.40%0.00%0.68%0.00%5.14%0.00%67.47%
July 20268.97%0.00%4.87%3.12%0.00%0.00%0.00%2.53%0.00%80.51%
August 20262.91%0.00%3.33%3.53%0.83%0.42%0.00%3.95%0.00%85.03%
September 20264.43%0.00%2.14%2.00%0.29%0.00%0.00%0.14%0.00%91.00%
October 20265.79%0.00%6.13%4.86%0.46%0.00%0.00%2.66%0.00%80.09%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Grains category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
152.5 h(6 days)
Grains
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Bulk products nad pasta”
Sugars
Flours
Pasta
111.3 h (5 days)
115.3 h (5 days)
132.4 h (6 days)
Median of the Bulk products nad pasta category: 140.5 h (6 days)
Rice
Grains
Rice and groats mixtures
148.6 h (6 days)
152.5 h (6 days)
1,710.4 h (71 days)
Real Purchase Rate – Annual data for the Grains subcategory compared with the other subcategories in Bulk products nad pasta.
SubcategoryRPR (%)
Pasta93%
Flours91%
Rice91%
Grains90%
Sugars89%
Rice and groats mixtures89%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Grains subcategory compared with the other subcategories in Bulk products nad pasta.
Brand Loyalty Index (BLI) marki w kategorii Grains (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:001.07%
2024-12-01T00:00:000.75%
2025-01-01T00:00:000.91%
2025-02-01T00:00:001.17%
2025-03-01T00:00:001.48%
2025-04-01T00:00:002.02%
2025-05-01T00:00:000.66%
2025-06-01T00:00:000.38%
2025-07-01T00:00:000.66%
2025-08-01T00:00:000.42%
2025-09-01T00:00:000.66%
2025-10-01T00:00:001.11%
2025-11-01T00:00:001.68%
2025-12-01T00:00:001.39%
2026-01-01T00:00:002.42%
2026-02-01T00:00:003.00%
2026-03-01T00:00:005.45%
2026-04-01T00:00:001.71%
2026-05-01T00:00:001.28%
2026-06-01T00:00:000.77%
2026-07-01T00:00:000.96%
2026-08-01T00:00:000.94%
2026-09-01T00:00:001.34%
2026-10-01T00:00:001.51%
0.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Grains added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Grains (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:0025523884
2024-12-01T00:00:0017323049
2025-01-01T00:00:0026729411
2025-02-01T00:00:0028123958
2025-03-01T00:00:0037525314
2025-04-01T00:00:0048223896
2025-05-01T00:00:0016124504
2025-06-01T00:00:008321975
2025-07-01T00:00:0014021122
2025-08-01T00:00:009121913
2025-09-01T00:00:0013920941
2025-10-01T00:00:0025122654
2025-11-01T00:00:0036421614
2025-12-01T00:00:0031122428
2026-01-01T00:00:0070729238
2026-02-01T00:00:0067622514
2026-03-01T00:00:00129223708
2026-04-01T00:00:0044225777
2026-05-01T00:00:0030724062
2026-06-01T00:00:0029237750
2026-07-01T00:00:0051353165
2026-08-01T00:00:0048150984
2026-09-01T00:00:0070052268
2026-10-01T00:00:0086457264

Additions of a product from category Grains

Absolute data on adding products from category Grains with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Grains
Number of additions Grains with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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