Brandy
The “Brandy” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Brandy – shopping list additions
4 692in Sep '25–Aug '26
↓ -4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/7
of 7 subcategoriesOrganic additions
93.8%
Ads 0.1% | Leaflets 6.1%1. “Brandy” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Brandy | Beers | Non-alcoholic beers | Flavored beers | Ready-to-drink beverages | Ciders | Non-alcoholic drinks |
|---|---|---|---|---|---|---|---|
| Sep '25 | 300 | 18020 | 8108 | 3851 | 432 | 434 | 16 |
| Oct '25 | 403 | 17121 | 4676 | 1108 | 2478 | 480 | 24 |
| Nov '25 | 424 | 15953 | 4575 | 1584 | 388 | 395 | 48 |
| Dec '25 | 898 | 21415 | 7297 | 7556 | 860 | 739 | 52 |
| Jan '26 | 344 | 20723 | 4844 | 1784 | 429 | 307 | 31 |
| Feb '26 | 352 | 19224 | 4659 | 1583 | 431 | 288 | 21 |
| Mar '26 | 356 | 32592 | 20172 | 1956 | 428 | 299 | 40 |
| Apr '26 | 214 | 45262 | 12436 | 3110 | 476 | 529 | 23 |
| May '26 | 256 | 40237 | 9629 | 2612 | 479 | 506 | 34 |
| Jun '26 | 295 | 69306 | 22888 | 5015 | 2167 | 1386 | 72 |
| Jul '26 | 488 | 97552 | 30991 | 7729 | 1704 | 1932 | 138 |
| Aug '26 | 362 | 94200 | 30715 | 6724 | 1355 | 1890 | 149 |
Brandy – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Brandy – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 82 |
| Feb | 86 |
| Mar | 89 |
| Apr | 86 |
| May | 72 |
| Jun | 79 |
| Jul | 104 |
| Aug | 80 |
| Sep | 75 |
| Oct | 98 |
| Nov | 109 |
| Dec | 240 |
Brandy is declining year over year, but its standing against other subcategories is unavailable: it recorded 4,692 additions over 12 months at -4.0% year over year. The pace cannot be compared with the other subcategories because the supplied comparative growth verdict and growth rank are unavailable.
2. How do Poles plan to buy in the “Brandy” subcategory?
SourcesBrandy – source mix
| Sources | Value |
|---|---|
| From leaflets | 285 |
| From ads | 4 |
| Organic | 4403 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Brandy | 6.07 | 0.09 | 93.84 |
| Beers | 18.74 | 8.22 | 73.04 |
| Non-alcoholic beers | 8.86 | 12.14 | 79 |
| Flavored beers | 35.84 | 18.43 | 45.73 |
| Ready-to-drink beverages | 5.44 | 29.03 | 65.53 |
| Ciders | 0.68 | 0.03 | 99.29 |
| Non-alcoholic drinks | 29.32 | 5.25 | 65.43 |
Brandy – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 0 | 300 |
| Oct '25 | 0 | 2 | 401 |
| Nov '25 | 0 | 0 | 424 |
| Dec '25 | 0 | 2 | 896 |
| Jan '26 | 40 | 0 | 304 |
| Feb '26 | 58 | 0 | 294 |
| Mar '26 | 12 | 0 | 344 |
| Apr '26 | 0 | 0 | 214 |
| May '26 | 99 | 0 | 157 |
| Jun '26 | 23 | 0 | 272 |
| Jul '26 | 51 | 0 | 437 |
| Aug '26 | 2 | 0 | 360 |
Brands from the “Brandy” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Metaxa | 5 | 0 | 794 |
| Martell | 220 | 0 | 10 |
| Hennessy | 0 | 0 | 58 |
| CR&F | 0 | 0 | 56 |
| Torres | 1 | 0 | 24 |
| Ararat | 0 | 0 | 16 |
Brandy is overwhelmingly organic and ads are barely used: its source split over the same 12-month window was 93.8% organic, 6.1% leaflet-driven, and 0.1% ad-driven. The organic share is above that of five of six other subcategories and below only the subcategory Ciders; the subcategory Beers is the nearest lower comparison. Only 4 ad-driven additions were recorded over the 12-month window, and the ad share is lower than in five of the six other subcategories.
