Non-alcoholic drinks
The “Non-alcoholic drinks” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Non-alcoholic drinks – shopping list additions
814in Nov '25–Oct '26
↑ 136.6% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
63.5%
Ads 5.7% | Leaflets 30.8%1. “Non-alcoholic drinks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Non-alcoholic drinks | Beers | Non-alcoholic beers | Flavored beers | Ciders | Ready-to-drink beverages |
|---|---|---|---|---|---|---|
| Nov '25 | 48 | 15953 | 4575 | 1584 | 395 | 362 |
| Dec '25 | 52 | 21415 | 7297 | 7556 | 739 | 666 |
| Jan '26 | 31 | 20723 | 4844 | 1784 | 307 | 385 |
| Feb '26 | 21 | 19224 | 4659 | 1583 | 288 | 398 |
| Mar '26 | 40 | 32592 | 20172 | 1956 | 299 | 376 |
| Apr '26 | 23 | 45262 | 12436 | 3110 | 529 | 429 |
| May '26 | 34 | 40237 | 9629 | 2612 | 506 | 446 |
| Jun '26 | 72 | 69306 | 22888 | 5015 | 1386 | 1623 |
| Jul '26 | 138 | 97552 | 30991 | 7729 | 1932 | 1570 |
| Aug '26 | 149 | 94200 | 30715 | 6724 | 1890 | 1252 |
| Sep '26 | 73 | 71244 | 28310 | 4196 | 1149 | 893 |
| Oct '26 | 133 | 57171 | 15732 | 3574 | 1080 | 961 |
Non-alcoholic drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Non-alcoholic drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 57 |
| Feb | 51 |
| Mar | 89 |
| Apr | 53 |
| May | 67 |
| Jun | 107 |
| Jul | 174 |
| Aug | 188 |
| Sep | 92 |
| Oct | 163 |
| Nov | 75 |
| Dec | 85 |
Non-alcoholic drinks are the fastest-growing of the comparable subcategories: from November 2025 to October 2026, shoppers added the subcategory to shopping lists in the Listonic and Moja Gazetka apps 814 times, and additions rose 136.6% year over year. It had the fewest additions among the six subcategories in the Alcohols category. Over the same period, Tymbark was the most frequently added brand, with 83 additions, followed by Fever-Tree and Funky Voda.
2. How do Poles plan to buy in the “Non-alcoholic drinks” subcategory?
SourcesNon-alcoholic drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 251 |
| From ads | 46 |
| Organic | 517 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Non-alcoholic drinks | 30.84 | 5.65 | 63.51 |
| Beers | 19.22 | 8.98 | 71.8 |
| Non-alcoholic beers | 8.67 | 14.55 | 76.78 |
| Flavored beers | 38.77 | 12.11 | 49.12 |
| Ciders | 0.71 | 0.02 | 99.27 |
| Ready-to-drink beverages | 5.01 | 9.04 | 85.95 |
Non-alcoholic drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 24 | 2 | 22 |
| Dec '25 | 18 | 0 | 34 |
| Jan '26 | 0 | 3 | 28 |
| Feb '26 | 5 | 1 | 15 |
| Mar '26 | 18 | 3 | 19 |
| Apr '26 | 5 | 0 | 18 |
| May '26 | 8 | 4 | 22 |
| Jun '26 | 11 | 5 | 56 |
| Jul '26 | 46 | 5 | 87 |
| Aug '26 | 53 | 8 | 88 |
| Sep '26 | 16 | 9 | 48 |
| Oct '26 | 47 | 6 | 80 |
Advertising is an unused channel for this subcategory: from November 2025 to October 2026, there were 46 additions from advertising. Over the same period, organic additions accounted for 63.5%, while leaflet-driven additions accounted for 30.8%. The share of ad-driven additions was lower than in four of the five comparable subcategories.
