Non-alcoholic drinks
The “Non-alcoholic drinks” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Non-alcoholic drinks – shopping list additions
648in Sep '25–Aug '26
↑ 92.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
7/7
of 7 subcategoriesOrganic additions
65.4%
Ads 5.3% | Leaflets 29.3%1. “Non-alcoholic drinks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Non-alcoholic drinks | Beers | Non-alcoholic beers | Flavored beers | Ready-to-drink beverages | Ciders | Brandy |
|---|---|---|---|---|---|---|---|
| Sep '25 | 16 | 18020 | 8108 | 3851 | 432 | 434 | 300 |
| Oct '25 | 24 | 17121 | 4676 | 1108 | 2478 | 480 | 403 |
| Nov '25 | 48 | 15953 | 4575 | 1584 | 388 | 395 | 424 |
| Dec '25 | 52 | 21415 | 7297 | 7556 | 860 | 739 | 898 |
| Jan '26 | 31 | 20723 | 4844 | 1784 | 429 | 307 | 344 |
| Feb '26 | 21 | 19224 | 4659 | 1583 | 431 | 288 | 352 |
| Mar '26 | 40 | 32592 | 20172 | 1956 | 428 | 299 | 356 |
| Apr '26 | 23 | 45262 | 12436 | 3110 | 476 | 529 | 214 |
| May '26 | 34 | 40237 | 9629 | 2612 | 479 | 506 | 256 |
| Jun '26 | 72 | 69306 | 22888 | 5015 | 2167 | 1386 | 295 |
| Jul '26 | 138 | 97552 | 30991 | 7729 | 1704 | 1932 | 488 |
| Aug '26 | 149 | 94200 | 30715 | 6724 | 1355 | 1890 | 362 |
Non-alcoholic drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Non-alcoholic drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 67 |
| Feb | 60 |
| Mar | 105 |
| Apr | 62 |
| May | 79 |
| Jun | 125 |
| Jul | 205 |
| Aug | 221 |
| Sep | 46 |
| Oct | 43 |
| Nov | 88 |
| Dec | 100 |
Non-alcoholic drinks increased year over year, but its comparative pace is not reported: over 648 additions in 12 months, the subcategory recorded a 92.3% year-over-year increase. No supplied field places this growth against the other subcategories.
2. How do Poles plan to buy in the “Non-alcoholic drinks” subcategory?
SourcesNon-alcoholic drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 190 |
| From ads | 34 |
| Organic | 424 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Non-alcoholic drinks | 29.32 | 5.25 | 65.43 |
| Beers | 18.74 | 8.22 | 73.04 |
| Non-alcoholic beers | 8.86 | 12.14 | 79 |
| Flavored beers | 35.84 | 18.43 | 45.73 |
| Ready-to-drink beverages | 5.44 | 29.03 | 65.53 |
| Ciders | 0.68 | 0.03 | 99.29 |
| Brandy | 6.07 | 0.09 | 93.84 |
Non-alcoholic drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 1 | 0 | 15 |
| Oct '25 | 1 | 3 | 20 |
| Nov '25 | 24 | 2 | 22 |
| Dec '25 | 18 | 0 | 34 |
| Jan '26 | 0 | 3 | 28 |
| Feb '26 | 5 | 1 | 15 |
| Mar '26 | 18 | 3 | 19 |
| Apr '26 | 5 | 0 | 18 |
| May '26 | 8 | 4 | 22 |
| Jun '26 | 11 | 5 | 56 |
| Jul '26 | 46 | 5 | 87 |
| Aug '26 | 53 | 8 | 88 |
Brands from the “Non-alcoholic drinks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Fever-Tree | 26 | 0 | 12 |
| Tymbark | 0 | 0 | 25 |
| Funky Voda | 16 | 0 | 0 |
| Twisst | 0 | 0 | 0 |
| Groove | 0 | 0 | 0 |
Organic additions lead, while advertising is underused: 65.4% of additions were organic, 29.3% came from leaflets and 5.3% from ads over the 12-month window. The organic share is lower than in five of six other subcategories, including the subcategory Ready-to-drink beverages at 65.5%, and higher than in the subcategory Flavored beers at 45.7%. Advertising contributed 34 ad-driven additions over the 12-month window; its 5.3% share is lower than in four of six other subcategories, including the subcategory Beers at 8.2%, and higher than in the subcategory Brandy at 0.1%.
