Ciders
The “Ciders” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ciders – shopping list additions
10 500in Nov '25–Oct '26
↑ 62.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/6
of 6 subcategoriesOrganic additions
99.3%
Ads 0% | Leaflets 0.7%1. “Ciders” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ciders | Beers | Non-alcoholic beers | Flavored beers | Ready-to-drink beverages | Non-alcoholic drinks |
|---|---|---|---|---|---|---|
| Nov '25 | 395 | 15953 | 4575 | 1584 | 362 | 48 |
| Dec '25 | 739 | 21415 | 7297 | 7556 | 666 | 52 |
| Jan '26 | 307 | 20723 | 4844 | 1784 | 385 | 31 |
| Feb '26 | 288 | 19224 | 4659 | 1583 | 398 | 21 |
| Mar '26 | 299 | 32592 | 20172 | 1956 | 376 | 40 |
| Apr '26 | 529 | 45262 | 12436 | 3110 | 429 | 23 |
| May '26 | 506 | 40237 | 9629 | 2612 | 446 | 34 |
| Jun '26 | 1386 | 69306 | 22888 | 5015 | 1623 | 72 |
| Jul '26 | 1932 | 97552 | 30991 | 7729 | 1570 | 138 |
| Aug '26 | 1890 | 94200 | 30715 | 6724 | 1252 | 149 |
| Sep '26 | 1149 | 71244 | 28310 | 4196 | 893 | 73 |
| Oct '26 | 1080 | 57171 | 15732 | 3574 | 961 | 133 |
Ciders – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ciders – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 43 |
| Feb | 43 |
| Mar | 44 |
| Apr | 78 |
| May | 74 |
| Jun | 147 |
| Jul | 195 |
| Aug | 193 |
| Sep | 112 |
| Oct | 110 |
| Nov | 61 |
| Dec | 100 |
Ciders was the slowest-growing of the comparable subcategories: between November 2025 and October 2026, shoppers added Ciders to shopping lists in the Listonic and Moja Gazetka apps 10,500 times. Over that period, additions rose 62.3% year over year. By number of additions, Ciders ranked fourth among the six subcategories in Alcohols. The seasonal peak came in July (index 195), while the January trough was 43. Cydr Lubelski was the most-added brand over the period (185 additions), followed by Dobroński Cydr and Cydr Miłosławski.
2. How do Poles plan to buy in the “Ciders” subcategory?
SourcesCiders – source mix
| Sources | Value |
|---|---|
| From leaflets | 75 |
| From ads | 2 |
| Organic | 10423 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ciders | 0.71 | 0.02 | 99.27 |
| Beers | 19.22 | 8.98 | 71.8 |
| Non-alcoholic beers | 8.67 | 14.55 | 76.78 |
| Flavored beers | 38.77 | 12.11 | 49.12 |
| Ready-to-drink beverages | 5.01 | 9.04 | 85.95 |
| Non-alcoholic drinks | 30.84 | 5.65 | 63.51 |
Ciders – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 0 | 0 | 395 |
| Dec '25 | 1 | 0 | 738 |
| Jan '26 | 3 | 2 | 302 |
| Feb '26 | 0 | 0 | 288 |
| Mar '26 | 0 | 0 | 299 |
| Apr '26 | 0 | 0 | 529 |
| May '26 | 0 | 0 | 506 |
| Jun '26 | 8 | 0 | 1378 |
| Jul '26 | 27 | 0 | 1905 |
| Aug '26 | 20 | 0 | 1870 |
| Sep '26 | 8 | 0 | 1141 |
| Oct '26 | 8 | 0 | 1072 |
Advertising is an unused channel for Ciders: between November 2025 and October 2026, there were 2 ad-driven additions. Organic additions accounted for 99.3%, while leaflet-driven additions made up 0.7%. The advertising share was the lowest among the comparable subcategories over that period.
