Ciders
The “Ciders” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ciders – shopping list additions
9 185in Sep '25–Aug '26
↑ 40% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/7
of 7 subcategoriesOrganic additions
99.3%
Ads 0% | Leaflets 0.7%1. “Ciders” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ciders | Beers | Non-alcoholic beers | Flavored beers | Ready-to-drink beverages | Brandy | Non-alcoholic drinks |
|---|---|---|---|---|---|---|---|
| Sep '25 | 434 | 18020 | 8108 | 3851 | 432 | 300 | 16 |
| Oct '25 | 480 | 17121 | 4676 | 1108 | 2478 | 403 | 24 |
| Nov '25 | 395 | 15953 | 4575 | 1584 | 388 | 424 | 48 |
| Dec '25 | 739 | 21415 | 7297 | 7556 | 860 | 898 | 52 |
| Jan '26 | 307 | 20723 | 4844 | 1784 | 429 | 344 | 31 |
| Feb '26 | 288 | 19224 | 4659 | 1583 | 431 | 352 | 21 |
| Mar '26 | 299 | 32592 | 20172 | 1956 | 428 | 356 | 40 |
| Apr '26 | 529 | 45262 | 12436 | 3110 | 476 | 214 | 23 |
| May '26 | 506 | 40237 | 9629 | 2612 | 479 | 256 | 34 |
| Jun '26 | 1386 | 69306 | 22888 | 5015 | 2167 | 295 | 72 |
| Jul '26 | 1932 | 97552 | 30991 | 7729 | 1704 | 488 | 138 |
| Aug '26 | 1890 | 94200 | 30715 | 6724 | 1355 | 362 | 149 |
Ciders – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ciders – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 47 |
| Feb | 46 |
| Mar | 47 |
| Apr | 84 |
| May | 79 |
| Jun | 158 |
| Jul | 210 |
| Aug | 208 |
| Sep | 71 |
| Oct | 76 |
| Nov | 66 |
| Dec | 108 |
Ciders grew year over year, while their standing against the other subcategories is unavailable: the subcategory recorded 9,185 additions over 12 months at 40.0% year-over-year growth. The supplied precomputed comparison is unavailable, so the pace cannot be compared with the other subcategories.
2. How do Poles plan to buy in the “Ciders” subcategory?
SourcesCiders – source mix
| Sources | Value |
|---|---|
| From leaflets | 62 |
| From ads | 3 |
| Organic | 9120 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ciders | 0.68 | 0.03 | 99.29 |
| Beers | 18.74 | 8.22 | 73.04 |
| Non-alcoholic beers | 8.86 | 12.14 | 79 |
| Flavored beers | 35.84 | 18.43 | 45.73 |
| Ready-to-drink beverages | 5.44 | 29.03 | 65.53 |
| Brandy | 6.07 | 0.09 | 93.84 |
| Non-alcoholic drinks | 29.32 | 5.25 | 65.43 |
Ciders – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 1 | 433 |
| Oct '25 | 3 | 0 | 477 |
| Nov '25 | 0 | 0 | 395 |
| Dec '25 | 1 | 0 | 738 |
| Jan '26 | 3 | 2 | 302 |
| Feb '26 | 0 | 0 | 288 |
| Mar '26 | 0 | 0 | 299 |
| Apr '26 | 0 | 0 | 529 |
| May '26 | 0 | 0 | 506 |
| Jun '26 | 8 | 0 | 1378 |
| Jul '26 | 27 | 0 | 1905 |
| Aug '26 | 20 | 0 | 1870 |
Brands from the “Ciders” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Cydr Lubelski | 0 | 0 | 170 |
| Dobroński Cydr | 0 | 0 | 31 |
| Cydr Miłosławski | 0 | 0 | 12 |
| Cydr Jabłoński | 0 | 0 | 0 |
| Złoty Sad | 0 | 0 | 0 |
Ciders are overwhelmingly organic and ads are unused relative to the other subcategories: across the 12-month window, organic additions accounted for 99.3%, leaflets for 0.7%, and ads for 3 additions (0.0%). The organic share was higher than in all six other subcategories, including Brandy at 93.8%, while the ad share was lower than in all six other subcategories.
