Flavored beers
The “Flavored beers” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Flavored beers – shopping list additions
44 612in Sep '25–Aug '26
↑ 2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/7
of 7 subcategoriesOrganic additions
45.7%
Ads 18.4% | Leaflets 35.8%1. “Flavored beers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Flavored beers | Beers | Non-alcoholic beers | Ready-to-drink beverages | Ciders | Brandy | Non-alcoholic drinks |
|---|---|---|---|---|---|---|---|
| Sep '25 | 3851 | 18020 | 8108 | 432 | 434 | 300 | 16 |
| Oct '25 | 1108 | 17121 | 4676 | 2478 | 480 | 403 | 24 |
| Nov '25 | 1584 | 15953 | 4575 | 388 | 395 | 424 | 48 |
| Dec '25 | 7556 | 21415 | 7297 | 860 | 739 | 898 | 52 |
| Jan '26 | 1784 | 20723 | 4844 | 429 | 307 | 344 | 31 |
| Feb '26 | 1583 | 19224 | 4659 | 431 | 288 | 352 | 21 |
| Mar '26 | 1956 | 32592 | 20172 | 428 | 299 | 356 | 40 |
| Apr '26 | 3110 | 45262 | 12436 | 476 | 529 | 214 | 23 |
| May '26 | 2612 | 40237 | 9629 | 479 | 506 | 256 | 34 |
| Jun '26 | 5015 | 69306 | 22888 | 2167 | 1386 | 295 | 72 |
| Jul '26 | 7729 | 97552 | 30991 | 1704 | 1932 | 488 | 138 |
| Aug '26 | 6724 | 94200 | 30715 | 1355 | 1890 | 362 | 149 |
Flavored beers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Flavored beers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 36 |
| Feb | 39 |
| Mar | 57 |
| Apr | 150 |
| May | 138 |
| Jun | 159 |
| Jul | 185 |
| Aug | 177 |
| Sep | 69 |
| Oct | 31 |
| Nov | 38 |
| Dec | 121 |
Flavored beers grew slowly and trailed the cited subcategories: over the 1-month August 2026 window, the subcategory recorded 11,163 additions. Its year-over-year increase was 2.0%. This pace was below subcategory Beers at 86.0% and subcategory Ciders at 40.0%; a complete comparative verdict is not available.
2. How do Poles plan to buy in the “Flavored beers” subcategory?
SourcesFlavored beers – source mix
| Sources | Value |
|---|---|
| From leaflets | 15988 |
| From ads | 8224 |
| Organic | 20400 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Flavored beers | 35.84 | 18.43 | 45.73 |
| Beers | 18.74 | 8.22 | 73.04 |
| Non-alcoholic beers | 8.86 | 12.14 | 79 |
| Ready-to-drink beverages | 5.44 | 29.03 | 65.53 |
| Ciders | 0.68 | 0.03 | 99.29 |
| Brandy | 6.07 | 0.09 | 93.84 |
| Non-alcoholic drinks | 29.32 | 5.25 | 65.43 |
Flavored beers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 286 | 2566 | 999 |
| Oct '25 | 345 | 0 | 763 |
| Nov '25 | 844 | 0 | 740 |
| Dec '25 | 1431 | 5080 | 1045 |
| Jan '26 | 789 | 217 | 778 |
| Feb '26 | 807 | 0 | 776 |
| Mar '26 | 1093 | 0 | 863 |
| Apr '26 | 1723 | 0 | 1387 |
| May '26 | 1390 | 0 | 1222 |
| Jun '26 | 1813 | 238 | 2964 |
| Jul '26 | 3244 | 58 | 4427 |
| Aug '26 | 2223 | 65 | 4436 |
Brands from the “Flavored beers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Desperados | 3655 | 5326 | 5576 |
| Somersby | 2718 | 278 | 2753 |
| Garage | 2978 | 28 | 2414 |
| Okocim | 979 | 2 | 620 |
| Captain Jack | 890 | 0 | 385 |
| Warka Radler | 381 | 0 | 210 |
| Łomża Radler | 414 | 0 | 128 |
| Fortuna | 331 | 0 | 136 |
| 1664 Blanc | 344 | 2 | 97 |
| Lech Ice | 305 | 0 | 116 |
Flavored beers is organic-led, with advertising above most other subcategories: over the 1-month August 2026 window, the structure was 45.7% organic, 35.8% leaflet-driven, and 18.4% ad-driven. Its organic share was lower than in all six other subcategories, with the nearest higher share in subcategory Ready-to-drink beverages at 65.5%. Advertising exceeded the share in five of six other subcategories and was below subcategory Ready-to-drink beverages at 29.0%.
