Flavored beers
The “Flavored beers” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Flavored beers – shopping list additions
47 423in Nov '25–Oct '26
↑ 2.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
49.1%
Ads 12.1% | Leaflets 38.8%1. “Flavored beers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Flavored beers | Beers | Non-alcoholic beers | Ciders | Ready-to-drink beverages | Non-alcoholic drinks |
|---|---|---|---|---|---|---|
| Nov '25 | 1584 | 15953 | 4575 | 395 | 362 | 48 |
| Dec '25 | 7556 | 21415 | 7297 | 739 | 666 | 52 |
| Jan '26 | 1784 | 20723 | 4844 | 307 | 385 | 31 |
| Feb '26 | 1583 | 19224 | 4659 | 288 | 398 | 21 |
| Mar '26 | 1956 | 32592 | 20172 | 299 | 376 | 40 |
| Apr '26 | 3110 | 45262 | 12436 | 529 | 429 | 23 |
| May '26 | 2612 | 40237 | 9629 | 506 | 446 | 34 |
| Jun '26 | 5015 | 69306 | 22888 | 1386 | 1623 | 72 |
| Jul '26 | 7729 | 97552 | 30991 | 1932 | 1570 | 138 |
| Aug '26 | 6724 | 94200 | 30715 | 1890 | 1252 | 149 |
| Sep '26 | 4196 | 71244 | 28310 | 1149 | 893 | 73 |
| Oct '26 | 3574 | 57171 | 15732 | 1080 | 961 | 133 |
Flavored beers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Flavored beers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 34 |
| Feb | 37 |
| Mar | 54 |
| Apr | 142 |
| May | 130 |
| Jun | 149 |
| Jul | 174 |
| Aug | 167 |
| Sep | 103 |
| Oct | 60 |
| Nov | 36 |
| Dec | 114 |
Flavored beers are growing more slowly than any of the comparable subcategories: from November 2025 to October 2026, the subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 47,423 times. From November 2025 to October 2026, growth was 2.3% year over year. By number of additions from November 2025 to October 2026, it ranked third among the six subcategories in the Alcohols category. The seasonal index peaks in July at 174 and reaches its low in January at 34. From November 2025 to October 2026, Desperados was the most frequently added brand (16,159 additions), followed by Garage and Somersby.
2. How do Poles plan to buy in the “Flavored beers” subcategory?
SourcesFlavored beers – source mix
| Sources | Value |
|---|---|
| From leaflets | 18386 |
| From ads | 5742 |
| Organic | 23295 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Flavored beers | 38.77 | 12.11 | 49.12 |
| Beers | 19.22 | 8.98 | 71.8 |
| Non-alcoholic beers | 8.67 | 14.55 | 76.78 |
| Ciders | 0.71 | 0.02 | 99.27 |
| Ready-to-drink beverages | 5.01 | 9.04 | 85.95 |
| Non-alcoholic drinks | 30.84 | 5.65 | 63.51 |
Flavored beers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 844 | 0 | 740 |
| Dec '25 | 1431 | 5080 | 1045 |
| Jan '26 | 789 | 217 | 778 |
| Feb '26 | 807 | 0 | 776 |
| Mar '26 | 1093 | 0 | 863 |
| Apr '26 | 1723 | 0 | 1387 |
| May '26 | 1390 | 0 | 1222 |
| Jun '26 | 1813 | 238 | 2964 |
| Jul '26 | 3244 | 58 | 4427 |
| Aug '26 | 2223 | 65 | 4436 |
| Sep '26 | 1688 | 53 | 2455 |
| Oct '26 | 1341 | 31 | 2202 |
Organic additions are the largest single source, but their share is the lowest among the comparable subcategories: from November 2025 to October 2026, organic additions accounted for 49.1%, leaflet-driven additions for 38.8%, and ad-driven additions for 12.1%. From November 2025 to October 2026, there were 5,742 ad-driven additions.
