Beers
The “Beers” subcategory includes 36 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Beers – shopping list additions
491 605in Sep '25–Aug '26
↑ 86% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/7
of 7 subcategoriesOrganic additions
73%
Ads 8.2% | Leaflets 18.7%1. “Beers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Beers | Non-alcoholic beers | Flavored beers | Ready-to-drink beverages | Ciders | Brandy | Non-alcoholic drinks |
|---|---|---|---|---|---|---|---|
| Sep '25 | 18020 | 8108 | 3851 | 432 | 434 | 300 | 16 |
| Oct '25 | 17121 | 4676 | 1108 | 2478 | 480 | 403 | 24 |
| Nov '25 | 15953 | 4575 | 1584 | 388 | 395 | 424 | 48 |
| Dec '25 | 21415 | 7297 | 7556 | 860 | 739 | 898 | 52 |
| Jan '26 | 20723 | 4844 | 1784 | 429 | 307 | 344 | 31 |
| Feb '26 | 19224 | 4659 | 1583 | 431 | 288 | 352 | 21 |
| Mar '26 | 32592 | 20172 | 1956 | 428 | 299 | 356 | 40 |
| Apr '26 | 45262 | 12436 | 3110 | 476 | 529 | 214 | 23 |
| May '26 | 40237 | 9629 | 2612 | 479 | 506 | 256 | 34 |
| Jun '26 | 69306 | 22888 | 5015 | 2167 | 1386 | 295 | 72 |
| Jul '26 | 97552 | 30991 | 7729 | 1704 | 1932 | 488 | 138 |
| Aug '26 | 94200 | 30715 | 6724 | 1355 | 1890 | 362 | 149 |
Beers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Beers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 56 |
| Feb | 58 |
| Mar | 78 |
| Apr | 111 |
| May | 97 |
| Jun | 160 |
| Jul | 209 |
| Aug | 200 |
| Sep | 57 |
| Oct | 55 |
| Nov | 51 |
| Dec | 67 |
Beers recorded strong growth: 491,605 additions over 12 months with 86.0% growth year over year. Growth cannot be compared with the other subcategories because the supplied comparative growth verdict and ranking are unavailable.
2. How do Poles plan to buy in the “Beers” subcategory?
SourcesBeers – source mix
| Sources | Value |
|---|---|
| From leaflets | 92103 |
| From ads | 40409 |
| Organic | 359093 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Beers | 18.74 | 8.22 | 73.04 |
| Non-alcoholic beers | 8.86 | 12.14 | 79 |
| Flavored beers | 35.84 | 18.43 | 45.73 |
| Ready-to-drink beverages | 5.44 | 29.03 | 65.53 |
| Ciders | 0.68 | 0.03 | 99.29 |
| Brandy | 6.07 | 0.09 | 93.84 |
| Non-alcoholic drinks | 29.32 | 5.25 | 65.43 |
Beers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 207 | 17 | 17796 |
| Oct '25 | 159 | 20 | 16942 |
| Nov '25 | 153 | 28 | 15772 |
| Dec '25 | 252 | 1711 | 19452 |
| Jan '26 | 6341 | 96 | 14286 |
| Feb '26 | 6545 | 17 | 12662 |
| Mar '26 | 8913 | 8044 | 15635 |
| Apr '26 | 11338 | 8656 | 25268 |
| May '26 | 12513 | 5898 | 21826 |
| Jun '26 | 14655 | 5090 | 49561 |
| Jul '26 | 17171 | 6815 | 73566 |
| Aug '26 | 13856 | 4017 | 76327 |
Brands from the “Beers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Corona | 1739 | 23248 | 4479 |
| Žatecký | 5438 | 16955 | 3144 |
| Żywiec | 8590 | 5883 | 6511 |
| Tyskie | 8552 | 217 | 4060 |
| Łomża | 5597 | 1 | 4385 |
| Kasztelan | 5193 | 1876 | 2673 |
| Warka | 5818 | 999 | 2134 |
| Heineken | 5024 | 2 | 3885 |
| Żubr | 6132 | 4 | 2474 |
| Lech | 3538 | 0 | 2940 |
Organic additions dominate Beers: over the same 12-month window, organic additions accounted for 73.0%, leaflet-driven additions for 18.7%, and ad-driven additions for 8.2%. The organic share was higher than in three and lower than in three other subcategories, including subcategory Non-alcoholic beers at 79.0% and subcategory Ready-to-drink beverages at 65.5%. The ad share was comparable with the other subcategories: it was higher than in three and lower than in three.
