Ready-to-drink beverages
The “Ready-to-drink beverages” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ready-to-drink beverages – shopping list additions
9 361in Nov '25–Oct '26
↑ 70.4% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
5/6
of 6 subcategoriesOrganic additions
86%
Ads 9% | Leaflets 5%1. “Ready-to-drink beverages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ready-to-drink beverages | Beers | Non-alcoholic beers | Flavored beers | Ciders | Non-alcoholic drinks |
|---|---|---|---|---|---|---|
| Nov '25 | 362 | 15953 | 4575 | 1584 | 395 | 48 |
| Dec '25 | 666 | 21415 | 7297 | 7556 | 739 | 52 |
| Jan '26 | 385 | 20723 | 4844 | 1784 | 307 | 31 |
| Feb '26 | 398 | 19224 | 4659 | 1583 | 288 | 21 |
| Mar '26 | 376 | 32592 | 20172 | 1956 | 299 | 40 |
| Apr '26 | 429 | 45262 | 12436 | 3110 | 529 | 23 |
| May '26 | 446 | 40237 | 9629 | 2612 | 506 | 34 |
| Jun '26 | 1623 | 69306 | 22888 | 5015 | 1386 | 72 |
| Jul '26 | 1570 | 97552 | 30991 | 7729 | 1932 | 138 |
| Aug '26 | 1252 | 94200 | 30715 | 6724 | 1890 | 149 |
| Sep '26 | 893 | 71244 | 28310 | 4196 | 1149 | 73 |
| Oct '26 | 961 | 57171 | 15732 | 3574 | 1080 | 133 |
Ready-to-drink beverages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ready-to-drink beverages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 60 |
| Feb | 61 |
| Mar | 60 |
| Apr | 68 |
| May | 72 |
| Jun | 171 |
| Jul | 175 |
| Aug | 151 |
| Sep | 105 |
| Oct | 113 |
| Nov | 58 |
| Dec | 107 |
Ready-to-drink beverages are growing faster than two of the five comparable subcategories: from November 2025 to October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 9,361 times, a year-over-year increase of 70.4%. By number of additions over that period, Ready-to-drink beverages ranked fifth among the six subcategories in the Alcohols category. From November 2025 to October 2026, the most frequently added brand was Sobieski Impress Drink (19 additions), followed by Izzy. The seasonal index peaks in July (175) and reaches its minimum in November (58).
2. How do Poles plan to buy in the “Ready-to-drink beverages” subcategory?
SourcesReady-to-drink beverages – source mix
| Sources | Value |
|---|---|
| From leaflets | 469 |
| From ads | 846 |
| Organic | 8046 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ready-to-drink beverages | 5.01 | 9.04 | 85.95 |
| Beers | 19.22 | 8.98 | 71.8 |
| Non-alcoholic beers | 8.67 | 14.55 | 76.78 |
| Flavored beers | 38.77 | 12.11 | 49.12 |
| Ciders | 0.71 | 0.02 | 99.27 |
| Non-alcoholic drinks | 30.84 | 5.65 | 63.51 |
Ready-to-drink beverages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 0 | 0 | 362 |
| Dec '25 | 2 | 0 | 664 |
| Jan '26 | 32 | 0 | 353 |
| Feb '26 | 44 | 0 | 354 |
| Mar '26 | 43 | 0 | 333 |
| Apr '26 | 41 | 0 | 388 |
| May '26 | 37 | 0 | 409 |
| Jun '26 | 114 | 633 | 876 |
| Jul '26 | 74 | 208 | 1288 |
| Aug '26 | 26 | 2 | 1224 |
| Sep '26 | 39 | 3 | 851 |
| Oct '26 | 17 | 0 | 944 |
Organic additions are the main source: from November 2025 to October 2026, they accounted for 86.0%, while ad-driven additions made up 9.0% and leaflet-driven additions 5.0%. Over the same period, the organic share was higher than in four of the five comparable subcategories.
