Ready-to-drink beverages
The “Ready-to-drink beverages” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ready-to-drink beverages – shopping list additions
11 627in Sep '25–Aug '26
↑ 95.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/7
of 7 subcategoriesOrganic additions
65.5%
Ads 29% | Leaflets 5.4%1. “Ready-to-drink beverages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ready-to-drink beverages | Beers | Non-alcoholic beers | Flavored beers | Ciders | Brandy | Non-alcoholic drinks |
|---|---|---|---|---|---|---|---|
| Sep '25 | 432 | 18020 | 8108 | 3851 | 434 | 300 | 16 |
| Oct '25 | 2478 | 17121 | 4676 | 1108 | 480 | 403 | 24 |
| Nov '25 | 388 | 15953 | 4575 | 1584 | 395 | 424 | 48 |
| Dec '25 | 860 | 21415 | 7297 | 7556 | 739 | 898 | 52 |
| Jan '26 | 429 | 20723 | 4844 | 1784 | 307 | 344 | 31 |
| Feb '26 | 431 | 19224 | 4659 | 1583 | 288 | 352 | 21 |
| Mar '26 | 428 | 32592 | 20172 | 1956 | 299 | 356 | 40 |
| Apr '26 | 476 | 45262 | 12436 | 3110 | 529 | 214 | 23 |
| May '26 | 479 | 40237 | 9629 | 2612 | 506 | 256 | 34 |
| Jun '26 | 2167 | 69306 | 22888 | 5015 | 1386 | 295 | 72 |
| Jul '26 | 1704 | 97552 | 30991 | 7729 | 1932 | 488 | 138 |
| Aug '26 | 1355 | 94200 | 30715 | 6724 | 1890 | 362 | 149 |
Ready-to-drink beverages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ready-to-drink beverages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 55 |
| Feb | 61 |
| Mar | 55 |
| Apr | 62 |
| May | 66 |
| Jun | 184 |
| Jul | 159 |
| Aug | 137 |
| Sep | 59 |
| Oct | 195 |
| Nov | 59 |
| Dec | 108 |
Ready-to-drink beverages grew year over year, but its standing against the other subcategories is unavailable: over the 12-month window, the subcategory recorded 11,627 additions, with 95.4% year-over-year growth. The pace cannot be compared with the other subcategories because no precomputed comparison is available.
2. How do Poles plan to buy in the “Ready-to-drink beverages” subcategory?
SourcesReady-to-drink beverages – source mix
| Sources | Value |
|---|---|
| From leaflets | 632 |
| From ads | 3375 |
| Organic | 7620 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ready-to-drink beverages | 5.44 | 29.03 | 65.53 |
| Beers | 18.74 | 8.22 | 73.04 |
| Non-alcoholic beers | 8.86 | 12.14 | 79 |
| Flavored beers | 35.84 | 18.43 | 45.73 |
| Ciders | 0.68 | 0.03 | 99.29 |
| Brandy | 6.07 | 0.09 | 93.84 |
| Non-alcoholic drinks | 29.32 | 5.25 | 65.43 |
Ready-to-drink beverages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 9 | 0 | 423 |
| Oct '25 | 50 | 2029 | 399 |
| Nov '25 | 7 | 0 | 381 |
| Dec '25 | 33 | 0 | 827 |
| Jan '26 | 45 | 0 | 384 |
| Feb '26 | 54 | 0 | 377 |
| Mar '26 | 64 | 0 | 364 |
| Apr '26 | 45 | 0 | 431 |
| May '26 | 41 | 0 | 438 |
| Jun '26 | 134 | 1134 | 899 |
| Jul '26 | 105 | 210 | 1389 |
| Aug '26 | 45 | 2 | 1308 |
Brands from the “Ready-to-drink beverages” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Izzy | 0 | 0 | 1 |
| Bacardi Breezer | 0 | 0 | 0 |
| Lubuski Gin | 0 | 0 | 0 |
| Sobieski Impress Drink | 0 | 0 | 0 |
Organic is the dominant source, but ads have the highest share among the subcategories: over the 12-month window, organic additions accounted for 65.5%, ads for 29.0%, and leaflets for 5.4%. The organic share is below that of four other subcategories, including the subcategory Beers at 73.0%, and above that of two, nearest to the subcategory Non-alcoholic drinks at 65.4%. The ad share is higher than in all six other subcategories, making it the highest paid-source share among them.
