Non-alcoholic beers
The “Non-alcoholic beers” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Non-alcoholic beers – shopping list additions
160 990in Sep '25–Aug '26
↑ 96.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/7
of 7 subcategoriesOrganic additions
79%
Ads 12.1% | Leaflets 8.9%1. “Non-alcoholic beers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Non-alcoholic beers | Beers | Flavored beers | Ready-to-drink beverages | Ciders | Brandy | Non-alcoholic drinks |
|---|---|---|---|---|---|---|---|
| Sep '25 | 8108 | 18020 | 3851 | 432 | 434 | 300 | 16 |
| Oct '25 | 4676 | 17121 | 1108 | 2478 | 480 | 403 | 24 |
| Nov '25 | 4575 | 15953 | 1584 | 388 | 395 | 424 | 48 |
| Dec '25 | 7297 | 21415 | 7556 | 860 | 739 | 898 | 52 |
| Jan '26 | 4844 | 20723 | 1784 | 429 | 307 | 344 | 31 |
| Feb '26 | 4659 | 19224 | 1583 | 431 | 288 | 352 | 21 |
| Mar '26 | 20172 | 32592 | 1956 | 428 | 299 | 356 | 40 |
| Apr '26 | 12436 | 45262 | 3110 | 476 | 529 | 214 | 23 |
| May '26 | 9629 | 40237 | 2612 | 479 | 506 | 256 | 34 |
| Jun '26 | 22888 | 69306 | 5015 | 2167 | 1386 | 295 | 72 |
| Jul '26 | 30991 | 97552 | 7729 | 1704 | 1932 | 488 | 138 |
| Aug '26 | 30715 | 94200 | 6724 | 1355 | 1890 | 362 | 149 |
Non-alcoholic beers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Non-alcoholic beers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 43 |
| Feb | 41 |
| Mar | 121 |
| Apr | 100 |
| May | 92 |
| Jun | 166 |
| Jul | 204 |
| Aug | 218 |
| Sep | 66 |
| Oct | 43 |
| Nov | 43 |
| Dec | 62 |
Non-alcoholic beers increased year over year, but their pace cannot be compared with other subcategories: over the 12 months ending August 2026, the subcategory recorded 160,990 additions, with 96.9% growth year over year. The supplied comparison verdict and growth rank are unavailable, so no relative growth position is reported.
2. How do Poles plan to buy in the “Non-alcoholic beers” subcategory?
SourcesNon-alcoholic beers – source mix
| Sources | Value |
|---|---|
| From leaflets | 14268 |
| From ads | 19546 |
| Organic | 127176 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Non-alcoholic beers | 8.86 | 12.14 | 79 |
| Beers | 18.74 | 8.22 | 73.04 |
| Flavored beers | 35.84 | 18.43 | 45.73 |
| Ready-to-drink beverages | 5.44 | 29.03 | 65.53 |
| Ciders | 0.68 | 0.03 | 99.29 |
| Brandy | 6.07 | 0.09 | 93.84 |
| Non-alcoholic drinks | 29.32 | 5.25 | 65.43 |
Non-alcoholic beers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 176 | 2565 | 5367 |
| Oct '25 | 247 | 1 | 4428 |
| Nov '25 | 462 | 0 | 4113 |
| Dec '25 | 778 | 1 | 6518 |
| Jan '26 | 478 | 2 | 4364 |
| Feb '26 | 578 | 0 | 4081 |
| Mar '26 | 1077 | 14343 | 4752 |
| Apr '26 | 1771 | 2581 | 8084 |
| May '26 | 1593 | 0 | 8036 |
| Jun '26 | 2090 | 5 | 20793 |
| Jul '26 | 2965 | 17 | 28009 |
| Aug '26 | 2053 | 31 | 28631 |
Brands from the “Non-alcoholic beers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Žatecký | 1005 | 16952 | 875 |
| Lech Free | 2970 | 0 | 3772 |
| Somersby | 713 | 2587 | 923 |
| Żywiec | 1658 | 0 | 1702 |
| Okocim | 1393 | 2 | 1199 |
| Łomża | 1221 | 0 | 676 |
| Warka Radler | 683 | 0 | 468 |
| Corona Cero | 288 | 0 | 846 |
| Karmi | 452 | 0 | 542 |
| Heineken | 100 | 0 | 502 |
Organic additions dominate, while paid impulse is above most other subcategories: across the reporting window ending August 2026, organic additions accounted for 79.0%, compared with 12.1% from ads and 8.9% from leaflets. The organic share was higher than in four of six other subcategories and lower than in two, with a lower share than Ciders at 99.3% and a higher share than Beers at 73.0%. Ads accounted for 12.1%, exceeding the share in four other subcategories and falling below it in two, so paid impulse is more developed here than in most other subcategories.
