Non-alcoholic beers
The “Non-alcoholic beers” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Non-alcoholic beers – shopping list additions
192 248in Nov '25–Oct '26
↑ 125.8% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
76.8%
Ads 14.6% | Leaflets 8.7%1. “Non-alcoholic beers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Non-alcoholic beers | Beers | Flavored beers | Ciders | Ready-to-drink beverages | Non-alcoholic drinks |
|---|---|---|---|---|---|---|
| Nov '25 | 4575 | 15953 | 1584 | 395 | 362 | 48 |
| Dec '25 | 7297 | 21415 | 7556 | 739 | 666 | 52 |
| Jan '26 | 4844 | 20723 | 1784 | 307 | 385 | 31 |
| Feb '26 | 4659 | 19224 | 1583 | 288 | 398 | 21 |
| Mar '26 | 20172 | 32592 | 1956 | 299 | 376 | 40 |
| Apr '26 | 12436 | 45262 | 3110 | 529 | 429 | 23 |
| May '26 | 9629 | 40237 | 2612 | 506 | 446 | 34 |
| Jun '26 | 22888 | 69306 | 5015 | 1386 | 1623 | 72 |
| Jul '26 | 30991 | 97552 | 7729 | 1932 | 1570 | 138 |
| Aug '26 | 30715 | 94200 | 6724 | 1890 | 1252 | 149 |
| Sep '26 | 28310 | 71244 | 4196 | 1149 | 893 | 73 |
| Oct '26 | 15732 | 57171 | 3574 | 1080 | 961 | 133 |
Non-alcoholic beers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Non-alcoholic beers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 37 |
| Feb | 36 |
| Mar | 106 |
| Apr | 88 |
| May | 81 |
| Jun | 146 |
| Jul | 179 |
| Aug | 191 |
| Sep | 158 |
| Oct | 88 |
| Nov | 38 |
| Dec | 54 |
Non-alcoholic beers grew faster than four of the five comparable subcategories: from November 2025 to October 2026, the subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 192,248 times. From November 2025 to October 2026, growth was 125.8% year over year. By number of additions, it ranked second among six subcategories in Alcohols from November 2025 to October 2026. The index peaks in August at 191 and reaches its low in February at 36. The most frequently added brand from November 2025 to October 2026 was Žatecký (32,513 additions), followed by Lech Free and Żywiec.
2. How do Poles plan to buy in the “Non-alcoholic beers” subcategory?
SourcesNon-alcoholic beers – source mix
| Sources | Value |
|---|---|
| From leaflets | 16662 |
| From ads | 27971 |
| Organic | 147615 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Non-alcoholic beers | 8.67 | 14.55 | 76.78 |
| Beers | 19.22 | 8.98 | 71.8 |
| Flavored beers | 38.77 | 12.11 | 49.12 |
| Ciders | 0.71 | 0.02 | 99.27 |
| Ready-to-drink beverages | 5.01 | 9.04 | 85.95 |
| Non-alcoholic drinks | 30.84 | 5.65 | 63.51 |
Non-alcoholic beers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 462 | 0 | 4113 |
| Dec '25 | 778 | 1 | 6518 |
| Jan '26 | 478 | 2 | 4364 |
| Feb '26 | 578 | 0 | 4081 |
| Mar '26 | 1077 | 14343 | 4752 |
| Apr '26 | 1771 | 2581 | 8084 |
| May '26 | 1593 | 0 | 8036 |
| Jun '26 | 2090 | 5 | 20793 |
| Jul '26 | 2965 | 17 | 28009 |
| Aug '26 | 2053 | 31 | 28631 |
| Sep '26 | 1480 | 10882 | 15948 |
| Oct '26 | 1337 | 109 | 14286 |
Organic additions are the main source, although their share is lower than in three of the five comparable subcategories: from November 2025 to October 2026, organic additions accounted for 76.8%, ad-driven additions for 14.6%, and leaflet additions for 8.7%. From November 2025 to October 2026, 27,971 ad-driven additions were recorded.
