Stain removers and bleaches
The “Stain removers and bleaches” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Stain removers and bleaches – shopping list additions
42 551in Oct '25–Sep '26
↑ 53.2% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
5/5
of 5 subcategoriesOrganic additions
90.7%
Ads 0% | Leaflets 9.3%1. “Stain removers and bleaches” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Stain removers and bleaches | Fabric softeners and fragrances | Liquids and gels for laundry | Powdered laundry detergents | Laundry capsules |
|---|---|---|---|---|---|
| Oct '25 | 2220 | 19404 | 9661 | 4187 | 3485 |
| Nov '25 | 2183 | 20098 | 10113 | 5455 | 4113 |
| Dec '25 | 2123 | 18862 | 10990 | 5207 | 4756 |
| Jan '26 | 2282 | 21759 | 15502 | 5021 | 4910 |
| Feb '26 | 1820 | 16887 | 10595 | 5627 | 4339 |
| Mar '26 | 2486 | 18075 | 10674 | 4912 | 4447 |
| Apr '26 | 2468 | 17322 | 11299 | 4113 | 5355 |
| May '26 | 2800 | 17083 | 10577 | 5228 | 4568 |
| Jun '26 | 4969 | 24274 | 16340 | 7231 | 6738 |
| Jul '26 | 6688 | 37962 | 24058 | 10399 | 9518 |
| Aug '26 | 6724 | 38192 | 27056 | 10554 | 10176 |
| Sep '26 | 5788 | 35772 | 25330 | 10571 | 10509 |
Stain removers and bleaches – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Stain removers and bleaches – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 73 |
| Feb | 61 |
| Mar | 77 |
| Apr | 82 |
| May | 91 |
| Jun | 134 |
| Jul | 161 |
| Aug | 163 |
| Sep | 142 |
| Oct | 76 |
| Nov | 72 |
| Dec | 68 |
Stain removers and bleaches: 42 551 additions in the period, 53.2% YoY. Ranked 5 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Stain removers and bleaches” subcategory?
SourcesStain removers and bleaches – source mix
| Sources | Value |
|---|---|
| From leaflets | 3965 |
| From ads | 10 |
| Organic | 38576 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Stain removers and bleaches | 9.32 | 0.02 | 90.66 |
| Fabric softeners and fragrances | 11.91 | 6.12 | 81.97 |
| Liquids and gels for laundry | 12.98 | 2.77 | 84.25 |
| Powdered laundry detergents | 18.45 | 3.69 | 77.86 |
| Laundry capsules | 25.07 | 1.52 | 73.41 |
Stain removers and bleaches – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 125 | 0 | 2095 |
| Nov '25 | 164 | 0 | 2019 |
| Dec '25 | 272 | 0 | 1851 |
| Jan '26 | 299 | 0 | 1983 |
| Feb '26 | 165 | 3 | 1652 |
| Mar '26 | 420 | 0 | 2066 |
| Apr '26 | 351 | 0 | 2117 |
| May '26 | 360 | 1 | 2439 |
| Jun '26 | 611 | 0 | 4358 |
| Jul '26 | 412 | 2 | 6274 |
| Aug '26 | 475 | 3 | 6246 |
| Sep '26 | 311 | 1 | 5476 |
Brands from the “Stain removers and bleaches” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Vanish | 1411 | 5 | 1702 |
| Oxy | 1344 | 0 | 1642 |
| Dr. Beckmann | 403 | 0 | 417 |
| Ace | 268 | 0 | 415 |
| Lovela | 17 | 0 | 364 |
| Domol | 45 | 0 | 211 |
| Frosch | 0 | 0 | 107 |
| Purox | 21 | 0 | 2 |
Source mix: organic 90.7%, from ads 0%, from leaflets 9.3%.
