Laundry capsules
The “Laundry capsules” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Laundry capsules – shopping list additions
79 931in Nov '25–Oct '26
↑ 53% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/5
of 5 subcategoriesOrganic additions
73.3%
Ads 1.4% | Leaflets 25.4%1. “Laundry capsules” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Laundry capsules | Fabric softeners and fragrances | Liquids and gels for laundry | Powdered laundry detergents | Stain removers and bleaches |
|---|---|---|---|---|---|
| Nov '25 | 4113 | 20098 | 10113 | 5455 | 2183 |
| Dec '25 | 4756 | 18862 | 10990 | 5207 | 2123 |
| Jan '26 | 4910 | 21759 | 15502 | 5021 | 2282 |
| Feb '26 | 4339 | 16887 | 10595 | 5627 | 1820 |
| Mar '26 | 4447 | 18075 | 10674 | 4912 | 2486 |
| Apr '26 | 5355 | 17322 | 11299 | 4113 | 2468 |
| May '26 | 4568 | 17083 | 10577 | 5228 | 2800 |
| Jun '26 | 6738 | 24274 | 16340 | 7231 | 4969 |
| Jul '26 | 9518 | 37962 | 24058 | 10399 | 6688 |
| Aug '26 | 10176 | 38192 | 27056 | 10554 | 6724 |
| Sep '26 | 10846 | 36866 | 26097 | 10874 | 5927 |
| Oct '26 | 10165 | 41418 | 28366 | 11309 | 6111 |
Laundry capsules – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Laundry capsules – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 84 |
| Feb | 72 |
| Mar | 74 |
| Apr | 80 |
| May | 76 |
| Jun | 94 |
| Jul | 136 |
| Aug | 140 |
| Sep | 130 |
| Oct | 124 |
| Nov | 81 |
| Dec | 108 |
Laundry capsules are growing more slowly than any other comparable subcategory: from November 2025 to October 2026, there were 79,931 additions to shopping lists in the Listonic and Moja Gazetka apps, up 53.0% year over year. By number of additions, Laundry capsules ranks fourth among the five subcategories in Laundry and fabric softeners. Its recurring seasonal pattern peaks in August (index 140) and bottoms out in February (72). From November 2025 to October 2026, Persil was the most frequently added brand, with 7,376 additions, followed by Ariel and Vizir.
2. How do Poles plan to buy in the “Laundry capsules” subcategory?
SourcesLaundry capsules – source mix
| Sources | Value |
|---|---|
| From leaflets | 20271 |
| From ads | 1109 |
| Organic | 58551 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Laundry capsules | 25.36 | 1.39 | 73.25 |
| Fabric softeners and fragrances | 12.48 | 4.48 | 83.04 |
| Liquids and gels for laundry | 13.87 | 2.5 | 83.63 |
| Powdered laundry detergents | 18.59 | 3.37 | 78.04 |
| Stain removers and bleaches | 9.89 | 0.03 | 90.08 |
Laundry capsules – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1051 | 0 | 3062 |
| Dec '25 | 945 | 558 | 3253 |
| Jan '26 | 1304 | 3 | 3603 |
| Feb '26 | 1431 | 1 | 2907 |
| Mar '26 | 1262 | 202 | 2983 |
| Apr '26 | 2080 | 318 | 2957 |
| May '26 | 1669 | 0 | 2899 |
| Jun '26 | 1714 | 1 | 5023 |
| Jul '26 | 1779 | 6 | 7733 |
| Aug '26 | 1683 | 11 | 8482 |
| Sep '26 | 3073 | 5 | 7768 |
| Oct '26 | 2280 | 4 | 7881 |
Organic additions dominate, while ads remain underused: from November 2025 to October 2026, organic additions accounted for 73.3%, leaflet additions for 25.4%, and ad-driven additions for 1.4%. From November 2025 to October 2026, the share of ad-driven additions was lower than in three of the four comparable subcategories.
