Liquids and gels for laundry
The “Liquids and gels for laundry” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Liquids and gels for laundry – shopping list additions
182 195in Oct '25–Sep '26
↑ 57.2% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/5
of 5 subcategoriesOrganic additions
84.3%
Ads 2.8% | Leaflets 13%1. “Liquids and gels for laundry” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Liquids and gels for laundry | Fabric softeners and fragrances | Powdered laundry detergents | Laundry capsules | Stain removers and bleaches |
|---|---|---|---|---|---|
| Oct '25 | 9661 | 19404 | 4187 | 3485 | 2220 |
| Nov '25 | 10113 | 20098 | 5455 | 4113 | 2183 |
| Dec '25 | 10990 | 18862 | 5207 | 4756 | 2123 |
| Jan '26 | 15502 | 21759 | 5021 | 4910 | 2282 |
| Feb '26 | 10595 | 16887 | 5627 | 4339 | 1820 |
| Mar '26 | 10674 | 18075 | 4912 | 4447 | 2486 |
| Apr '26 | 11299 | 17322 | 4113 | 5355 | 2468 |
| May '26 | 10577 | 17083 | 5228 | 4568 | 2800 |
| Jun '26 | 16340 | 24274 | 7231 | 6738 | 4969 |
| Jul '26 | 24058 | 37962 | 10399 | 9518 | 6688 |
| Aug '26 | 27056 | 38192 | 10554 | 10176 | 6724 |
| Sep '26 | 25330 | 35772 | 10571 | 10509 | 5788 |
Liquids and gels for laundry – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Liquids and gels for laundry – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 106 |
| Feb | 78 |
| Mar | 83 |
| Apr | 80 |
| May | 83 |
| Jun | 104 |
| Jul | 134 |
| Aug | 148 |
| Sep | 141 |
| Oct | 78 |
| Nov | 83 |
| Dec | 82 |
Liquids and gels for laundry: 182 195 additions in the period, 57.2% YoY. Ranked 2 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Liquids and gels for laundry” subcategory?
SourcesLiquids and gels for laundry – source mix
| Sources | Value |
|---|---|
| From leaflets | 23646 |
| From ads | 5048 |
| Organic | 153501 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Liquids and gels for laundry | 12.98 | 2.77 | 84.25 |
| Fabric softeners and fragrances | 11.91 | 6.12 | 81.97 |
| Powdered laundry detergents | 18.45 | 3.69 | 77.86 |
| Laundry capsules | 25.07 | 1.52 | 73.41 |
| Stain removers and bleaches | 9.32 | 0.02 | 90.66 |
Liquids and gels for laundry – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 519 | 6 | 9136 |
| Nov '25 | 1174 | 1 | 8938 |
| Dec '25 | 1402 | 2 | 9586 |
| Jan '26 | 2208 | 2557 | 10737 |
| Feb '26 | 2074 | 0 | 8521 |
| Mar '26 | 1886 | 0 | 8788 |
| Apr '26 | 2578 | 0 | 8721 |
| May '26 | 1862 | 0 | 8715 |
| Jun '26 | 1630 | 0 | 14710 |
| Jul '26 | 2403 | 4 | 21651 |
| Aug '26 | 2111 | 2189 | 22756 |
| Sep '26 | 3799 | 289 | 21242 |
Brands from the “Liquids and gels for laundry” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Coccolino | 3632 | 1 | 1340 |
| Perwoll | 3632 | 4 | 813 |
| Ariel | 645 | 1156 | 585 |
| Woolite | 1841 | 0 | 431 |
| Lovela | 152 | 1 | 2085 |
| Lenor | 252 | 1311 | 276 |
| Wirek | 349 | 0 | 39 |
| Sofin | 213 | 0 | 36 |
| Jelp | 9 | 0 | 164 |
| Purox | 94 | 0 | 19 |
Source mix: organic 84.3%, from ads 2.8%, from leaflets 13%.
