Body scrubs
The “Body scrubs” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Body scrubs – shopping list additions
18 632in Oct '25–Sep '26
↑ 33.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
89.6%
Ads 0% | Leaflets 10.3%1. “Body scrubs” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Body scrubs | Body lotions | Bath salts, balls, and pearls |
|---|---|---|---|
| Oct '25 | 1020 | 693 | 1067 |
| Nov '25 | 1082 | 349 | 1384 |
| Dec '25 | 1083 | 675 | 1438 |
| Jan '26 | 1272 | 1998 | 1407 |
| Feb '26 | 1243 | 1756 | 1045 |
| Mar '26 | 1028 | 1760 | 1070 |
| Apr '26 | 1085 | 1941 | 750 |
| May '26 | 1322 | 2151 | 741 |
| Jun '26 | 1797 | 3156 | 1051 |
| Jul '26 | 2747 | 4955 | 1486 |
| Aug '26 | 2795 | 4472 | 1679 |
| Sep '26 | 2158 | 3618 | 1802 |
Body scrubs – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Body scrubs – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 88 |
| Feb | 86 |
| Mar | 77 |
| Apr | 83 |
| May | 98 |
| Jun | 114 |
| Jul | 148 |
| Aug | 152 |
| Sep | 117 |
| Oct | 79 |
| Nov | 81 |
| Dec | 77 |
Body scrubs: 18 632 additions in the period, 33.5% YoY. Ranked 2 of 3 subcategories in the category.
2. How do Poles plan to buy in the “Body scrubs” subcategory?
SourcesBody scrubs – source mix
| Sources | Value |
|---|---|
| From leaflets | 1923 |
| From ads | 7 |
| Organic | 16702 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Body scrubs | 10.32 | 0.04 | 89.64 |
| Body lotions | 14.21 | 0.01 | 85.78 |
| Bath salts, balls, and pearls | 19.8 | 0.02 | 80.18 |
Body scrubs – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 66 | 0 | 954 |
| Nov '25 | 160 | 1 | 921 |
| Dec '25 | 135 | 0 | 948 |
| Jan '26 | 206 | 0 | 1066 |
| Feb '26 | 280 | 0 | 963 |
| Mar '26 | 135 | 2 | 891 |
| Apr '26 | 127 | 0 | 958 |
| May '26 | 132 | 0 | 1190 |
| Jun '26 | 62 | 0 | 1735 |
| Jul '26 | 286 | 4 | 2457 |
| Aug '26 | 216 | 0 | 2579 |
| Sep '26 | 118 | 0 | 2040 |
Brands from the “Body scrubs” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Ziaja | 274 | 0 | 403 |
| Isana | 101 | 0 | 129 |
| Bielenda | 43 | 0 | 34 |
| Perfecta | 48 | 0 | 27 |
| Farmona | 5 | 2 | 15 |
| Dove | 0 | 0 | 13 |
| Organique | 2 | 0 | 7 |
| Vianek | 0 | 0 | 3 |
| Dr Irena Eris | 0 | 0 | 1 |
Source mix: organic 89.6%, from ads 0%, from leaflets 10.3%.
