Brand PerformancePOWERED BY
Main logo&Moja gazetka logo
Go to Alcohols
Go to Baker's good
Go to Beverages
Go to Breakfast products
Go to Bulk products nad pasta
Go to Cosmetics and skincare
Go to Dairy products and eggs
Go to Desserts and pastries
Go to Extra analyses
Go to For children
Go to For pets
Go to Frozen products
Go to Health
Go to Home and garden
Go to Household chemicals
Go to Hygiene
Go to Meat, fish and products
Go to Oils, vinegars
Go to Preserves and honey
Go to Ready-made and instant dishes and soups
Go to Sauces, dips
Go to Savory snacks
Go to Spices and bouillons
Go to Spreadable fats
Go to Sweets
Go to Tea, coffee and cocoa
Go to Toys and construction set
Brand Performance logo

Wedel

Chocolate and nut spreads
to receive information about changes in the popularity of this brand.

Wedel ranks 4th of 9 brands in the Chocolate and nut spreads category with a 0.60% share over the last four weeks.

The category leader is Nutella with a 96.59% share.

Its monthly share for October 2026 was 0.52%, compared with 0.27% the month before.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Chocolate and nut spreads
MarkaUdział procentowy
Nutella96.59%
Milka0.80%
Nocciolata0.75%
Wedel0.60%
Nuss Milk0.51%
GustoBello0.33%
Mister Choc0.17%
Italiamo0.16%
La Dolce Vita0.10%

Brand Wedel percentage share in the category Chocolate and nut spreads in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.60%Wedel
ALL BRANDS
Historical market share of brands in the Chocolate and nut spreads category (monthly)
MonthNutellaMilkaWedelLa Dolce VitaNuss MilkGustoBelloMister ChocItaliamoNocciolata
November 202498.35%0.77%0.00%0.00%0.02%0.07%0.03%0.02%0.74%
December 202498.27%0.28%0.00%0.00%0.02%0.46%0.03%0.00%0.94%
January 202597.45%0.47%0.02%0.04%0.15%0.76%0.06%0.00%1.06%
February 202597.95%0.47%0.00%0.00%0.34%0.27%0.05%0.00%0.92%
March 202598.10%0.74%0.00%0.00%0.14%0.33%0.04%0.00%0.65%
April 202598.20%0.38%0.02%0.11%0.22%0.09%0.00%0.00%0.98%
May 202597.68%0.34%0.00%0.00%0.11%0.61%0.00%0.04%1.22%
June 202598.32%0.24%0.00%0.00%0.16%0.40%0.00%0.16%0.72%
July 202598.40%0.25%0.04%0.05%0.05%0.27%0.04%0.00%0.89%
August 202598.48%0.32%0.00%0.00%0.00%0.53%0.00%0.02%0.66%
September 202598.81%0.25%0.00%0.02%0.06%0.08%0.02%0.02%0.72%
October 202598.08%0.45%0.03%0.00%0.20%0.23%0.03%0.03%0.94%
November 202598.29%0.41%0.02%0.02%0.08%0.27%0.00%0.02%0.89%
December 202598.28%0.42%0.00%0.00%0.05%0.40%0.02%0.00%0.84%
January 202693.61%0.25%0.00%0.64%0.04%3.71%0.00%0.00%1.74%
February 202691.67%0.56%0.36%0.05%1.23%4.81%0.02%0.00%1.31%
March 202693.18%0.09%0.09%0.00%2.22%3.45%0.02%0.00%0.95%
April 202692.84%0.35%0.02%0.00%1.13%4.07%0.05%0.32%1.22%
May 202697.67%0.23%0.00%0.03%0.05%0.87%0.02%0.19%0.95%
June 202695.05%0.22%0.34%0.00%0.99%2.16%0.26%0.13%0.84%
July 202697.10%0.19%0.23%0.00%0.66%0.94%0.12%0.01%0.76%
August 202697.76%0.22%0.09%0.00%0.68%0.44%0.03%0.00%0.77%
September 202696.47%0.26%0.27%0.00%0.33%1.72%0.22%0.00%0.73%
October 202696.11%0.74%0.52%0.09%0.77%0.57%0.15%0.24%0.82%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Chocolate and nut spreads category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
104.8 h(4 days)
Chocolate and nut spreads
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Breakfast products”
Plant-based pâtés
Vegan lard spreads
High-protein spreads and pâtés
Pates
Breakfast cereals
Sweet breakfast snacks
Rolled oats
Nut butters and protein spreads
Peanut butters
Hummus
0 h
0 h
0 h
60.3 h (3 days)
64 h (3 days)
65.8 h (3 days)
75.8 h (3 days)
84.6 h (4 days)
84.7 h (4 days)
85.9 h (4 days)
Median of the Breakfast products category: 85.9 h (4 days)
Plant-based spreads
Rice cakes, corn cakes
Chocolate and nut spreads
Porridge
Granola, muesli
Crispbread and rusks
87.2 h (4 days)
93.5 h (4 days)
104.8 h (4 days)
134.5 h (6 days)
135.4 h (6 days)
180.3 h (8 days)
Real Purchase Rate – Annual data for the Chocolate and nut spreads subcategory compared with the other subcategories in Breakfast products.
SubcategoryRPR (%)
High-protein spreads and pâtés97%
Hummus97%
Vegan lard spreads97%
Granola, muesli94%
Breakfast cereals94%
Rolled oats93%
Rice cakes, corn cakes92%
Plant-based spreads92%
Porridge91%
Sweet breakfast snacks91%
Chocolate and nut spreads91%
Pates90%
Plant-based pâtés87%
Crispbread and rusks87%
Nut butters and protein spreads85%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Chocolate and nut spreads subcategory compared with the other subcategories in Breakfast products.
Brand Loyalty Index (BLI) marki w kategorii Chocolate and nut spreads (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0083.29%
2024-12-01T00:00:0081.56%
2025-01-01T00:00:0077.75%
2025-02-01T00:00:0079.42%
2025-03-01T00:00:0078.56%
2025-04-01T00:00:0068.71%
2025-05-01T00:00:0081.04%
2025-06-01T00:00:0082.17%
2025-07-01T00:00:0083.42%
2025-08-01T00:00:0083.52%
2025-09-01T00:00:0079.73%
2025-10-01T00:00:0082.72%
2025-11-01T00:00:00100.00%
2025-12-01T00:00:000.00%
2026-01-01T00:00:000.00%
2026-02-01T00:00:000.00%
2026-03-01T00:00:000.00%
2026-04-01T00:00:000.00%
2026-05-01T00:00:000.00%
2026-06-01T00:00:000.00%
2026-07-01T00:00:000.00%
2026-08-01T00:00:000.00%
2026-09-01T00:00:000.00%
2026-10-01T00:00:000.00%
-83.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Chocolate and nut spreads added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Chocolate and nut spreads (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:0059557150
2024-12-01T00:00:0060647435
2025-01-01T00:00:0053676903
2025-02-01T00:00:0055526991
2025-03-01T00:00:0055297038
2025-04-01T00:00:0055118021
2025-05-01T00:00:0055616862
2025-06-01T00:00:0049996084
2025-07-01T00:00:0055166612
2025-08-01T00:00:0053306382
2025-09-01T00:00:0047195919
2025-10-01T00:00:0060497313
2025-11-01T00:00:0051485148
2025-12-01T00:00:0059790
2026-01-01T00:00:0068250
2026-02-01T00:00:0066480
2026-03-01T00:00:0088660
2026-04-01T00:00:0065390
2026-05-01T00:00:0062160
2026-06-01T00:00:0098940
2026-07-01T00:00:00152300
2026-08-01T00:00:00153760
2026-09-01T00:00:00169940
2026-10-01T00:00:00180390

Additions of a product from category Chocolate and nut spreads

Absolute data on adding products from category Chocolate and nut spreads with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Chocolate and nut spreads
Number of additions Chocolate and nut spreads with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
Want to increase your sales?Contact us
Privacy policy
© 2006-2026 Listonic. Listonic dev, Listonic ads and Brand Performance are part of Listonic.
Facebook iconLinkedIn icon