Chocolate and nut spreads
The “Chocolate and nut spreads” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Chocolate and nut spreads – shopping list additions
3 694in Nov '25–Oct '26
↓ -95.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/9
of 9 subcategoriesOrganic additions
96.5%
Ads 2.6% | Leaflets 0.9%1. “Chocolate and nut spreads” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Month | Chocolate and nut spreads | Hummus | Pates | Plant-based spreads | Peanut butters | Plant-based pâtés | Vegan lard spreads | Nut butters and protein spreads |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 3694 | 9887 | 8029 | 1260 | 3419 | 138 | 25 | 25 |
| Dec '25 | 0 | 10678 | 9805 | 1225 | 0 | 236 | 35 | 21 |
| Jan '26 | 0 | 12379 | 9902 | 1747 | 0 | 158 | 48 | 27 |
| Feb '26 | 0 | 9966 | 8586 | 1277 | 0 | 172 | 49 | 37 |
| Mar '26 | 0 | 10860 | 11604 | 1566 | 0 | 233 | 44 | 24 |
| Apr '26 | 0 | 9720 | 9860 | 1444 | 0 | 222 | 31 | 15 |
| May '26 | 0 | 9408 | 6627 | 1101 | 0 | 87 | 33 | 36 |
| Jun '26 | 0 | 17277 | 12941 | 1874 | 0 | 120 | 67 | 41 |
| Jul '26 | 0 | 24775 | 20671 | 2841 | 0 | 217 | 108 | 29 |
| Aug '26 | 0 | 26094 | 20999 | 3146 | 0 | 175 | 121 | 65 |
| Sep '26 | 0 | 27069 | 21685 | 3451 | 0 | 169 | 93 | 48 |
| Oct '26 | 0 | 31521 | 23437 | 3050 | 0 | 235 | 85 | 45 |
Chocolate and nut spreads – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Chocolate and nut spreads – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 96 |
| Feb | 97 |
| Mar | 98 |
| Apr | 111 |
| May | 95 |
| Jun | 84 |
| Jul | 92 |
| Aug | 89 |
| Sep | 82 |
| Oct | 102 |
| Nov | 151 |
| Dec | 103 |
The year-over-year change is the lowest among the comparable subcategories: from November 2025 to October 2026, this subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 0 times. Over that period, the number of additions fell by 100.0% year over year. By number of additions, it was the smallest of the nine subcategories in the Sandwich spreads category. From November 2025 to October 2026, Nutella was the most-added brand (116,777 additions), followed by GustoBello and Nocciolata.
2. How do Poles plan to buy in the “Chocolate and nut spreads” subcategory?
SourcesChocolate and nut spreads – source mix
| Sources | Value |
|---|---|
| From leaflets | 33 |
| From ads | 97 |
| Organic | 3564 |
Source mix comparison – all subcategories
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Chocolate and nut spreads | 0.89 | 2.63 | 96.48 |
| Hummus | 3.32 | 1.74 | 94.94 |
| Pates | 6.75 | 0.17 | 93.08 |
| Plant-based spreads | 8.45 | 0.86 | 90.69 |
| Peanut butters | 0.09 | 9.33 | 90.58 |
| Plant-based pâtés | 2.04 | 0.05 | 97.91 |
| Vegan lard spreads | 0.95 | 0 | 99.05 |
| Nut butters and protein spreads | 9.2 | 0.24 | 90.56 |
Chocolate and nut spreads – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 33 | 97 | 3564 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 0 | 0 | 0 |
| Jul '26 | 0 | 0 | 0 |
| Aug '26 | 0 | 0 | 0 |
| Sep '26 | 0 | 0 | 0 |
| Oct '26 | 0 | 0 | 0 |
Advertising is an unused channel for this subcategory: from November 2025 to October 2026, there were 0 additions from ads. No organic or leaflet-driven additions were recorded over the same period; the share of ad-driven additions was lower than in six of the eight comparable subcategories.
