Plant-based spreads
The “Plant-based spreads” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Plant-based spreads – shopping list additions
23 982in Nov '25–Oct '26
↑ 27.9% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
5/9
of 9 subcategoriesOrganic additions
90.7%
Ads 0.9% | Leaflets 8.5%1. “Plant-based spreads” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Month | Plant-based spreads | Hummus | Pates | Peanut butters | Chocolate and nut spreads | Plant-based pâtés | Vegan lard spreads | Nut butters and protein spreads |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 1260 | 9887 | 8029 | 7214 | 6170 | 138 | 25 | 25 |
| Dec '25 | 1225 | 10678 | 9805 | 6269 | 7676 | 236 | 35 | 21 |
| Jan '26 | 1747 | 12379 | 9902 | 9686 | 8340 | 158 | 48 | 27 |
| Feb '26 | 1277 | 9966 | 8586 | 8081 | 7513 | 172 | 49 | 37 |
| Mar '26 | 1566 | 10860 | 11604 | 8553 | 10471 | 233 | 44 | 24 |
| Apr '26 | 1444 | 9720 | 9860 | 7075 | 7338 | 222 | 31 | 15 |
| May '26 | 1101 | 9408 | 6627 | 7286 | 6906 | 87 | 33 | 36 |
| Jun '26 | 1874 | 17277 | 12941 | 11227 | 9528 | 120 | 67 | 41 |
| Jul '26 | 2841 | 24775 | 20671 | 16598 | 16284 | 217 | 108 | 29 |
| Aug '26 | 3146 | 26094 | 20999 | 17240 | 13260 | 175 | 121 | 65 |
| Sep '26 | 3451 | 27069 | 21685 | 16968 | 14956 | 169 | 93 | 48 |
| Oct '26 | 3050 | 31521 | 23437 | 17191 | 17651 | 235 | 85 | 45 |
Plant-based spreads – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Plant-based spreads – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 95 |
| Feb | 76 |
| Mar | 82 |
| Apr | 73 |
| May | 90 |
| Jun | 84 |
| Jul | 112 |
| Aug | 121 |
| Sep | 130 |
| Oct | 192 |
| Nov | 76 |
| Dec | 70 |
Plant-based spreads are growing more slowly than any of the other comparable subcategories: from November 2025 to October 2026, they generated 23,982 additions to shopping lists in the Listonic and Moja Gazetka apps, up 27.9% year over year. By number of additions, Plant-based spreads ranked fifth among the nine subcategories in Sandwich spreads. The seasonal index peaked at 192 in October and reached a low of 70 in December. From November 2025 to October 2026, Go Vege was the most-added brand, with 1,740 additions, followed by Wawrzyniec and My Best Veggie.
2. How do Poles plan to buy in the “Plant-based spreads” subcategory?
SourcesPlant-based spreads – source mix
| Sources | Value |
|---|---|
| From leaflets | 2027 |
| From ads | 207 |
| Organic | 21748 |
Source mix comparison – all subcategories
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Plant-based spreads | 8.45 | 0.86 | 90.69 |
| Hummus | 3.32 | 1.74 | 94.94 |
| Pates | 6.75 | 0.17 | 93.08 |
| Peanut butters | 0.89 | 8.88 | 90.23 |
| Chocolate and nut spreads | 11.09 | 1.2 | 87.71 |
| Plant-based pâtés | 2.04 | 0.05 | 97.91 |
| Vegan lard spreads | 0.95 | 0 | 99.05 |
| Nut butters and protein spreads | 9.2 | 0.24 | 90.56 |
Plant-based spreads – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 196 | 6 | 1058 |
| Dec '25 | 8 | 6 | 1211 |
| Jan '26 | 233 | 12 | 1502 |
| Feb '26 | 24 | 11 | 1242 |
| Mar '26 | 288 | 2 | 1276 |
| Apr '26 | 318 | 5 | 1121 |
| May '26 | 120 | 2 | 979 |
| Jun '26 | 156 | 6 | 1712 |
| Jul '26 | 21 | 5 | 2815 |
| Aug '26 | 263 | 6 | 2877 |
| Sep '26 | 355 | 135 | 2961 |
| Oct '26 | 45 | 11 | 2994 |
Organic additions dominate the source mix: from November 2025 to October 2026, they accounted for 90.7%, compared with 8.5% from leaflets and 0.9% from ads. Over the same period, Plant-based spreads’ organic share divided the other subcategories into two equal halves.
