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Indykpol

Poultry
to receive information about changes in the popularity of this brand.

Indykpol ranks 3rd of 7 brands in the Poultry category with a 5.81% share over the last four weeks.

The category leader is Kraina Mięs with a 79.70% share.

Its monthly share for October 2026 was 5.61%, compared with 29.29% the month before.

Its highest monthly share in the period shown, 33.06%, came in August 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Poultry
MarkaUdział procentowy
Kraina Mięs79.70%
Kurczak Zagrodowy10.45%
Indykpol5.81%
Kurczak Sielski1.72%
Drosed1.44%
Kurczak z Zielonych Ferm0.82%
Cedrob0.07%

Brand Indykpol percentage share in the category Poultry in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
5.81%Indykpol
ALL BRANDS
Historical market share of brands in the Poultry category (monthly)
MonthCedrobDrosedKraina MięsKurczak SielskiKurczak z Zielonych FermKurczak ZagrodowyIndykpol
November 20240.52%2.08%34.90%6.25%2.60%52.08%1.56%
December 20240.00%2.24%34.33%5.72%4.73%51.00%1.99%
January 20250.00%0.91%37.73%7.73%7.95%44.55%1.14%
February 20250.27%1.65%31.32%9.07%6.59%48.90%2.20%
March 20250.58%0.87%26.01%6.65%9.25%54.62%2.02%
April 20250.23%0.70%36.05%6.05%9.77%44.19%3.02%
May 20250.00%2.21%41.03%3.93%7.37%43.98%1.47%
June 20250.52%2.08%47.27%4.16%4.68%38.96%2.34%
July 20250.00%0.52%52.49%4.99%6.56%32.81%2.62%
August 20250.00%0.50%43.92%1.74%4.96%45.16%3.72%
September 20250.00%1.35%41.70%7.85%11.88%35.65%1.57%
October 20250.20%1.01%34.41%5.03%9.46%49.09%0.80%
November 20250.24%1.88%37.18%4.71%4.00%50.35%1.65%
December 20250.00%1.29%43.44%4.62%3.51%46.21%0.92%
January 20262.30%1.63%72.20%1.01%2.92%11.60%8.34%
February 20262.11%1.64%68.38%4.89%4.25%11.65%7.08%
March 20260.13%1.25%79.02%1.67%1.42%10.90%5.63%
April 20260.52%3.69%78.55%0.85%0.29%7.45%8.66%
May 20260.10%4.35%77.85%2.74%3.73%6.38%4.85%
June 20260.12%4.97%70.23%1.61%2.02%13.17%7.88%
July 20260.09%3.89%72.71%3.10%4.08%10.91%5.23%
August 20260.02%0.85%58.52%0.80%1.09%5.66%33.06%
September 20260.00%0.59%59.17%1.28%2.87%6.80%29.29%
October 20260.06%2.02%77.76%2.80%0.84%10.91%5.61%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Poultry category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
112.4 h(5 days)
Poultry
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Meat, fish and products”
Cold cuts, sausages
High-protein kabanos sausages
High-protein frankfurters
Kabanos sausages
Frankfurters
Tofu
Poultry
0 h
0 h
0 h
40 h (2 days)
87.6 h (4 days)
112.3 h (5 days)
112.4 h (5 days)
Median of the Meat, fish and products category: 112.4 h (5 days)
Fish and fish products
Plant-based cold cuts
Plant-based meat
136.6 h (6 days)
708.9 h (30 days)
719.1 h (30 days)
Real Purchase Rate – Annual data for the Poultry subcategory compared with the other subcategories in Meat, fish and products.
SubcategoryRPR (%)
High-protein frankfurters97%
Tofu95%
Kabanos sausages95%
Frankfurters95%
Plant-based cold cuts94%
Poultry92%
Fish and fish products91%
Cold cuts, sausages82%
High-protein kabanos sausages80%
Plant-based meat72%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Poultry subcategory compared with the other subcategories in Meat, fish and products.
Brand Loyalty Index (BLI) marki w kategorii Poultry (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:000.88%
2024-12-01T00:00:000.85%
2025-01-01T00:00:000.78%
2025-02-01T00:00:000.81%
2025-03-01T00:00:000.70%
2025-04-01T00:00:001.06%
2025-05-01T00:00:001.12%
2025-06-01T00:00:001.20%
2025-07-01T00:00:001.15%
2025-08-01T00:00:001.23%
2025-09-01T00:00:001.42%
2025-10-01T00:00:001.27%
2025-11-01T00:00:000.93%
2025-12-01T00:00:001.14%
2026-01-01T00:00:008.24%
2026-02-01T00:00:0010.68%
2026-03-01T00:00:009.91%
2026-04-01T00:00:0013.02%
2026-05-01T00:00:0010.89%
2026-06-01T00:00:006.50%
2026-07-01T00:00:006.20%
2026-08-01T00:00:009.94%
2026-09-01T00:00:0010.12%
2026-10-01T00:00:005.77%
4.90%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Poultry added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Poultry (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:0038443686
2024-12-01T00:00:0040247031
2025-01-01T00:00:0044056480
2025-02-01T00:00:0036444706
2025-03-01T00:00:0034649094
2025-04-01T00:00:0043040569
2025-05-01T00:00:0040736265
2025-06-01T00:00:0038532081
2025-07-01T00:00:0038133039
2025-08-01T00:00:0040332737
2025-09-01T00:00:0044631515
2025-10-01T00:00:0049739143
2025-11-01T00:00:0042545548
2025-12-01T00:00:0054147555
2026-01-01T00:00:00435352805
2026-02-01T00:00:00470344053
2026-03-01T00:00:00479948414
2026-04-01T00:00:00519839928
2026-05-01T00:00:00383835243
2026-06-01T00:00:00410163089
2026-07-01T00:00:00581293813
2026-08-01T00:00:00920792610
2026-09-01T00:00:00962495126
2026-10-01T00:00:006645115253

Additions of a product from category Poultry

Absolute data on adding products from category Poultry with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Poultry
Number of additions Poultry with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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