Plant-based meat
The “Plant-based meat” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Plant-based meat – shopping list additions
19 053in Oct '25–Sep '26
↑ 257.3% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
21.2%
Ads 74.8% | Leaflets 4%1. “Plant-based meat” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Plant-based meat | Poultry |
|---|---|---|
| Oct '25 | 267 | 91434 |
| Nov '25 | 309 | 76988 |
| Dec '25 | 260 | 78146 |
| Jan '26 | 337 | 88167 |
| Feb '26 | 232 | 73797 |
| Mar '26 | 297 | 94957 |
| Apr '26 | 305 | 89195 |
| May '26 | 3716 | 87129 |
| Jun '26 | 4731 | 99497 |
| Jul '26 | 6412 | 148240 |
| Aug '26 | 1511 | 192548 |
| Sep '26 | 676 | 317958 |
Plant-based meat – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Plant-based meat – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 38 |
| Feb | 23 |
| Mar | 28 |
| Apr | 27 |
| May | 227 |
| Jun | 280 |
| Jul | 362 |
| Aug | 86 |
| Sep | 44 |
| Oct | 28 |
| Nov | 30 |
| Dec | 27 |
Plant-based meat: 19 053 additions in the period, 257.3% YoY. Ranked 2 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Plant-based meat” subcategory?
SourcesPlant-based meat – source mix
| Sources | Value |
|---|---|
| From leaflets | 766 |
| From ads | 14246 |
| Organic | 4041 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Plant-based meat | 4.02 | 74.77 | 21.21 |
| Poultry | 4.71 | 4.31 | 90.98 |
Plant-based meat – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 40 | 3 | 224 |
| Nov '25 | 102 | 0 | 207 |
| Dec '25 | 40 | 1 | 219 |
| Jan '26 | 46 | 8 | 283 |
| Feb '26 | 7 | 0 | 225 |
| Mar '26 | 21 | 5 | 271 |
| Apr '26 | 75 | 12 | 218 |
| May '26 | 77 | 3444 | 195 |
| Jun '26 | 107 | 4242 | 382 |
| Jul '26 | 130 | 5627 | 655 |
| Aug '26 | 61 | 850 | 600 |
| Sep '26 | 60 | 54 | 562 |
Brands from the “Plant-based meat” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dobra Kaloria | 267 | 13479 | 675 |
| Well Well | 244 | 754 | 43 |
| Garden Gourmet | 224 | 8 | 133 |
| Beyond Meat | 0 | 0 | 23 |
| GoPlant | 2 | 0 | 2 |
| The Vegetarian Butcher | 0 | 0 | 2 |
| Naturli | 0 | 0 | 1 |
| Bobowina | 0 | 0 | 0 |
| Gut Bio | 0 | 0 | 0 |
| Next Level Meat | 0 | 0 | 0 |
Source mix: organic 21.2%, from ads 74.8%, from leaflets 4%.
