Poultry
The “Poultry” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Poultry – shopping list additions
773 437in Nov '25–Oct '26
↑ 59% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
93.6%
Ads 4.2% | Leaflets 2.2%1. “Poultry” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Poultry | Plant-based meat |
|---|---|---|
| Nov '25 | 45548 | 309 |
| Dec '25 | 47555 | 260 |
| Jan '26 | 52805 | 337 |
| Feb '26 | 44053 | 232 |
| Mar '26 | 48414 | 297 |
| Apr '26 | 39928 | 305 |
| May '26 | 35243 | 3716 |
| Jun '26 | 63089 | 4731 |
| Jul '26 | 93813 | 6412 |
| Aug '26 | 92610 | 1511 |
| Sep '26 | 95126 | 699 |
| Oct '26 | 115253 | 753 |
Poultry – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Poultry – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 104 |
| Feb | 85 |
| Mar | 93 |
| Apr | 77 |
| May | 68 |
| Jun | 91 |
| Jul | 121 |
| Aug | 119 |
| Sep | 121 |
| Oct | 147 |
| Nov | 85 |
| Dec | 90 |
Poultry is growing more slowly than any of the comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 773,437 times. Over the same period, its year-over-year growth was 59.0%, compared with 269.9% for Plant-based meat. By number of additions, Poultry had the most of the two subcategories in Meat and substitutes. The most-added brand from November 2025 to October 2026 was Kraina Mięs (40,971 additions), followed by Indykpol and Kurczak Zagrodowy.
2. How do Poles plan to buy in the “Poultry” subcategory?
SourcesPoultry – source mix
| Sources | Value |
|---|---|
| From leaflets | 16902 |
| From ads | 32427 |
| Organic | 724108 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Poultry | 2.19 | 4.19 | 93.62 |
| Plant-based meat | 4.1 | 72.96 | 22.94 |
Poultry – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 313 | 998 | 44237 |
| Dec '25 | 375 | 1272 | 45908 |
| Jan '26 | 677 | 1846 | 50282 |
| Feb '26 | 1064 | 1115 | 41874 |
| Mar '26 | 1118 | 2555 | 44741 |
| Apr '26 | 1409 | 1164 | 37355 |
| May '26 | 939 | 1940 | 32364 |
| Jun '26 | 1508 | 1421 | 60160 |
| Jul '26 | 1870 | 2391 | 89552 |
| Aug '26 | 2085 | 4124 | 86401 |
| Sep '26 | 2405 | 3478 | 89243 |
| Oct '26 | 3139 | 10123 | 101991 |
Organic additions dominate, while advertising has a smaller share than in Plant-based meat: from November 2025 to October 2026, organic additions accounted for 93.6%, while ad-driven additions made up 4.2%. Over the same period, leaflet-driven additions accounted for 2.2%.
