Poultry
The “Poultry” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Poultry – shopping list additions
1 438 056in Oct '25–Sep '26
↑ 61.2% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
91%
Ads 4.3% | Leaflets 4.7%1. “Poultry” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Poultry | Plant-based meat |
|---|---|---|
| Oct '25 | 91434 | 267 |
| Nov '25 | 76988 | 309 |
| Dec '25 | 78146 | 260 |
| Jan '26 | 88167 | 337 |
| Feb '26 | 73797 | 232 |
| Mar '26 | 94957 | 297 |
| Apr '26 | 89195 | 305 |
| May '26 | 87129 | 3716 |
| Jun '26 | 99497 | 4731 |
| Jul '26 | 148240 | 6412 |
| Aug '26 | 192548 | 1511 |
| Sep '26 | 317958 | 676 |
Poultry – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Poultry – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 97 |
| Feb | 76 |
| Mar | 84 |
| Apr | 85 |
| May | 82 |
| Jun | 85 |
| Jul | 113 |
| Aug | 131 |
| Sep | 199 |
| Oct | 87 |
| Nov | 80 |
| Dec | 80 |
Poultry: 1 438 056 additions in the period, 61.2% YoY. Ranked 1 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Poultry” subcategory?
SourcesPoultry – source mix
| Sources | Value |
|---|---|
| From leaflets | 67703 |
| From ads | 61990 |
| Organic | 1308363 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Poultry | 4.71 | 4.31 | 90.98 |
| Plant-based meat | 4.02 | 74.77 | 21.21 |
Poultry – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 580 | 2034 | 88820 |
| Nov '25 | 507 | 2378 | 74103 |
| Dec '25 | 622 | 2253 | 75271 |
| Jan '26 | 3360 | 3543 | 81264 |
| Feb '26 | 4275 | 2154 | 67368 |
| Mar '26 | 7204 | 5604 | 82149 |
| Apr '26 | 7976 | 3455 | 77764 |
| May '26 | 7533 | 5046 | 74550 |
| Jun '26 | 2268 | 2368 | 94861 |
| Jul '26 | 2816 | 3808 | 141616 |
| Aug '26 | 7178 | 9988 | 175382 |
| Sep '26 | 23384 | 19359 | 275215 |
Brands from the “Poultry” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kraina Mięs | 34714 | 0 | 1017 |
| Indykpol | 2818 | 4869 | 219 |
| Kurczak Zagrodowy | 2142 | 73 | 3453 |
| Kurczak Sielski | 1074 | 0 | 348 |
| Kurczak z Zielonych Ferm | 918 | 0 | 455 |
| Drosed | 1099 | 0 | 57 |
| Cedrob | 230 | 0 | 4 |
Source mix: organic 91%, from ads 4.3%, from leaflets 4.7%.
