The Vegetarian Butcher
Plant-based meatThe The Vegetarian Butcher brand is monitored in the Plant-based meat category.
The category leader is Dobra Kaloria with a 54.92% share.
Its highest monthly share in the period shown, 1.75%, came in August 2025.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase719.1 h(30 days)
Plant-based meat
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Cold cuts, sausages
High-protein kabanos sausages
High-protein frankfurters
Kabanos sausages
Frankfurters
Tofu
Poultry
0 h
0 h
0 h
40 h (2 days)
87.6 h (4 days)
112.3 h (5 days)
112.4 h (5 days)
Median of the Meat, fish and products category: 112.4 h (5 days)
Fish and fish products
Plant-based cold cuts
Plant-based meat
136.6 h (6 days)
708.9 h (30 days)
719.1 h (30 days)
| Subcategory | RPR (%) |
|---|---|
| High-protein frankfurters | 97% |
| Tofu | 95% |
| Kabanos sausages | 95% |
| Frankfurters | 95% |
| Plant-based cold cuts | 94% |
| Poultry | 92% |
| Fish and fish products | 91% |
| Cold cuts, sausages | 82% |
| High-protein kabanos sausages | 80% |
| Plant-based meat | 72% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 29.51% |
| 2024-12-01T00:00:00 | 32.39% |
| 2025-01-01T00:00:00 | 43.44% |
| 2025-02-01T00:00:00 | 25.53% |
| 2025-03-01T00:00:00 | 22.83% |
| 2025-04-01T00:00:00 | 22.50% |
| 2025-05-01T00:00:00 | 78.04% |
| 2025-06-01T00:00:00 | 83.19% |
| 2025-07-01T00:00:00 | 74.95% |
| 2025-08-01T00:00:00 | 25.00% |
| 2025-09-01T00:00:00 | 19.82% |
| 2025-10-01T00:00:00 | 28.46% |
| 2025-11-01T00:00:00 | 46.60% |
| 2025-12-01T00:00:00 | 26.92% |
| 2026-01-01T00:00:00 | 32.64% |
| 2026-02-01T00:00:00 | 14.66% |
| 2026-03-01T00:00:00 | 21.89% |
| 2026-04-01T00:00:00 | 41.31% |
| 2026-05-01T00:00:00 | 95.02% |
| 2026-06-01T00:00:00 | 94.25% |
| 2026-07-01T00:00:00 | 92.65% |
| 2026-08-01T00:00:00 | 68.56% |
| 2026-09-01T00:00:00 | 39.77% |
| 2026-10-01T00:00:00 | 34.26% |
4.80%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Plant-based meat with the brandAll additions Plant-based meat
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 90 | 305 |
| 2024-12-01T00:00:00 | 92 | 284 |
| 2025-01-01T00:00:00 | 192 | 442 |
| 2025-02-01T00:00:00 | 60 | 235 |
| 2025-03-01T00:00:00 | 63 | 276 |
| 2025-04-01T00:00:00 | 54 | 240 |
| 2025-05-01T00:00:00 | 693 | 888 |
| 2025-06-01T00:00:00 | 792 | 952 |
| 2025-07-01T00:00:00 | 712 | 950 |
| 2025-08-01T00:00:00 | 57 | 228 |
| 2025-09-01T00:00:00 | 44 | 222 |
| 2025-10-01T00:00:00 | 76 | 267 |
| 2025-11-01T00:00:00 | 144 | 309 |
| 2025-12-01T00:00:00 | 70 | 260 |
| 2026-01-01T00:00:00 | 110 | 337 |
| 2026-02-01T00:00:00 | 34 | 232 |
| 2026-03-01T00:00:00 | 65 | 297 |
| 2026-04-01T00:00:00 | 126 | 305 |
| 2026-05-01T00:00:00 | 3531 | 3716 |
| 2026-06-01T00:00:00 | 4459 | 4731 |
| 2026-07-01T00:00:00 | 5941 | 6412 |
| 2026-08-01T00:00:00 | 1036 | 1511 |
| 2026-09-01T00:00:00 | 278 | 699 |
| 2026-10-01T00:00:00 | 258 | 753 |
Additions of a product from category Plant-based meat
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Plant-based meat
Number of additions Plant-based meat with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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