Vaco ranks 5th of 6 brands in the Insect repellent preparations category with a 1.86% share over the last four weeks.
The category leader is Bros with a 29.66% share.
Its monthly share for October 2026 was 1.64%, compared with 1.01% the month before.
Its highest monthly share in the period shown, 14.47%, came in April 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase0 h
Insect repellent preparations
Unspecified
Insect repellent preparations
Trash bags
Cleaning accessories
Baking papers
Light bulbs
0 h
104.5 h (4 days)
106 h (4 days)
109.5 h (5 days)
132.9 h (6 days)
Median of the Home and garden category: 132.9 h (6 days)
Jugs, bottles, filters and water saturators
Containers and organizers
Kitchen utensils - frying pans, pots, sets
153 h (6 days)
253.6 h (11 days)
793.1 h (33 days)
| Subcategory | RPR (%) |
|---|---|
| Trash bags | 90% |
| Baking papers | 90% |
| Cleaning accessories | 83% |
| Jugs, bottles, filters and water saturators | 78% |
| Light bulbs | 76% |
| Kitchen utensils - frying pans, pots, sets | 72% |
| Containers and organizers | 70% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Insect repellent preparations with the brandAll additions Insect repellent preparations
x 100%Show data up to:
Range:
Additions of a product from category Insect repellent preparations
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Insect repellent preparations
Number of additions Insect repellent preparations with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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