Brand Performance logo

Containers and organizers

The “Containers and organizers” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Containers and organizers – shopping list additions
99 454in Sep '25–Aug '26
↑ 57.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)
Rank in category
3/6
of 6 subcategories
Organic additions
69.2%
Ads 0.8% | Leaflets 30%

2. How do Poles plan to buy in the “Containers and organizers” subcategory?

Sources
Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets
Containers and organizers – source mix
Containers and organizers – source mix
SourcesValue
From leaflets29795
From ads791
Organic68868
Source mix comparison – all subcategories
Source mix comparison – all subcategories
CategoryFrom leafletsFrom adsOrganic
Containers and organizers29.960.869.24
Cleaning7.11.0691.84
Baking papers2.330.0197.66
Jugs, bottles, filters and water saturators15.7123.3160.98
Kitchen utensils - frying pans, pots, sets41.652.9455.41
Light bulbs5.580.0694.36
Containers and organizers – source evolution over time
Containers and organizers – source evolution over time
MonthFrom leafletsFrom adsOrganic
Sep '256927344359
Oct '2587414488
Nov '25151734523
Dec '25214135155
Jan '26476835124
Feb '26294113972
Mar '26283314201
Apr '26222314121
May '26221113924
Jun '26245466502
Jul '2635471810464
Aug '2635941912035
Brands from the “Containers and organizers” subcategory – additions by source over the last year (top 10)
Brands from the “Containers and organizers” subcategory – additions by source over the last year (top 10)
BrandFrom leafletsFrom adsOrganic
Curver1792098
Action001302
Pepco001229
IKEA001152
Actuel167063
DUKA005
Ernesto000
Goodhome000
Containers and organizers rely mainly on organic additions, while advertising is underused: across the reporting window, organic additions accounted for 69.2%, leaflet-driven additions for 30.0%, and ad-driven additions for 0.8%. The organic share was higher than in two of the five other subcategories and lower than in three, exceeding the share in subcategory Jugs, bottles, filters and water saturators at 61.0% and trailing subcategory Light bulbs at 94.4%. The ad share was below that of three of the five other subcategories, confirming limited use of advertising.