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Jugs, bottles, filters and water saturators

The “Jugs, bottles, filters and water saturators” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Jugs, bottles, filters and water saturators – shopping list additions
67 861in Sep '25–Aug '26
↑ 211.1% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)
Rank in category
4/6
of 6 subcategories
Organic additions
61%
Ads 23.3% | Leaflets 15.7%

2. How do Poles plan to buy in the “Jugs, bottles, filters and water saturators” subcategory?

Sources
Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets
Jugs, bottles, filters and water saturators – source mix
Jugs, bottles, filters and water saturators – source mix
SourcesValue
From leaflets10661
From ads15817
Organic41383
Source mix comparison – all subcategories
Source mix comparison – all subcategories
CategoryFrom leafletsFrom adsOrganic
Jugs, bottles, filters and water saturators15.7123.3160.98
Cleaning7.11.0691.84
Baking papers2.330.0197.66
Containers and organizers29.960.869.24
Kitchen utensils - frying pans, pots, sets41.652.9455.41
Light bulbs5.580.0694.36
Jugs, bottles, filters and water saturators – source evolution over time
Jugs, bottles, filters and water saturators – source evolution over time
MonthFrom leafletsFrom adsOrganic
Sep '25901693
Oct '2581051616
Nov '25611726
Dec '25801920
Jan '2672319072695
Feb '2678212252
Mar '26154637962686
Apr '2611476872582
May '2612592812806
Jun '2698574840
Jul '26214154518078
Aug '26204735818489
Brands from the “Jugs, bottles, filters and water saturators” subcategory – additions by source over the last year (top 10)
Brands from the “Jugs, bottles, filters and water saturators” subcategory – additions by source over the last year (top 10)
BrandFrom leafletsFrom adsOrganic
SodaStream1080123468614
Dafi821360516589
Brita41133022
Aquaphor14581079394
Philips590226
Organic additions dominate, while paid activity is higher than in every other subcategory: in the 12-month window, organic additions accounted for 60.98%, ads for 23.31%, and leaflets for 15.71% of the subcategory’s volume. The organic share was higher than in four of the five other subcategories and lower than in one, with the nearest higher share in subcategory Containers and organizers and the nearest lower share in subcategory Kitchen utensils - frying pans, pots, sets. The ad share exceeded that of all five other subcategories, indicating that this subcategory already depends on paid impulse.