Baking papers
The “Baking papers” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Baking papers – shopping list additions
158 559in Nov '25–Oct '26
↑ 56.7% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
97.5%
Ads 0% | Leaflets 2.5%1. “Baking papers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Baking papers | Cleaning | Containers and organizers | Jugs, bottles, filters and water saturators | Kitchen utensils - frying pans, pots, sets | Light bulbs |
|---|---|---|---|---|---|---|
| Nov '25 | 10322 | 32605 | 6043 | 1733 | 5425 | 3302 |
| Dec '25 | 14087 | 33808 | 7299 | 1928 | 5274 | 3956 |
| Jan '26 | 10157 | 36843 | 9895 | 5325 | 6542 | 3270 |
| Feb '26 | 8021 | 30544 | 6914 | 3035 | 5574 | 2449 |
| Mar '26 | 8319 | 31792 | 7035 | 8028 | 6270 | 2482 |
| Apr '26 | 7960 | 29228 | 6345 | 4416 | 3950 | 1874 |
| May '26 | 6787 | 27782 | 6136 | 4346 | 3380 | 2022 |
| Jun '26 | 11546 | 50299 | 8962 | 5832 | 5017 | 2505 |
| Jul '26 | 17910 | 76749 | 14029 | 15670 | 8475 | 4284 |
| Aug '26 | 18355 | 78654 | 15648 | 14117 | 8701 | 4491 |
| Sep '26 | 20599 | 74542 | 12961 | 8161 | 8862 | 5110 |
| Oct '26 | 24496 | 77929 | 13038 | 8588 | 8481 | 5644 |
Baking papers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Baking papers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 72 |
| Mar | 77 |
| Apr | 73 |
| May | 66 |
| Jun | 84 |
| Jul | 114 |
| Aug | 117 |
| Sep | 129 |
| Oct | 155 |
| Nov | 93 |
| Dec | 127 |
Baking papers are growing faster than four of the five comparable subcategories: from November 2025 to October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 158,559 times, up 56.7% year over year. Over the same period, Baking papers ranked second out of six in Home and garden by number of additions. The most frequently added brand was Zosia Samosia (1,956 additions), followed by Jan Niezbędny and Stella.
2. How do Poles plan to buy in the “Baking papers” subcategory?
SourcesBaking papers – source mix
| Sources | Value |
|---|---|
| From leaflets | 3884 |
| From ads | 21 |
| Organic | 154654 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Baking papers | 2.45 | 0.01 | 97.54 |
| Cleaning | 7.08 | 0.69 | 92.23 |
| Containers and organizers | 29.3 | 0.13 | 70.57 |
| Jugs, bottles, filters and water saturators | 15.94 | 19.43 | 64.63 |
| Kitchen utensils - frying pans, pots, sets | 40.95 | 2.55 | 56.5 |
| Light bulbs | 5.88 | 0.06 | 94.06 |
Baking papers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 327 | 5 | 9990 |
| Dec '25 | 409 | 4 | 13674 |
| Jan '26 | 124 | 3 | 10030 |
| Feb '26 | 297 | 0 | 7724 |
| Mar '26 | 500 | 0 | 7819 |
| Apr '26 | 190 | 0 | 7770 |
| May '26 | 177 | 0 | 6610 |
| Jun '26 | 397 | 0 | 11149 |
| Jul '26 | 270 | 0 | 17640 |
| Aug '26 | 148 | 2 | 18205 |
| Sep '26 | 533 | 0 | 20066 |
| Oct '26 | 512 | 7 | 23977 |
Advertising is an unused channel for Baking papers: from November 2025 to October 2026, organic additions accounted for 97.5%, leaflet additions for 2.5%, and advertising generated 21 additions. Over the same period, advertising had the lowest share among the comparable subcategories.
