Baking papers
The “Baking papers” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Baking papers – shopping list additions
129 786in Sep '25–Aug '26
↑ 27.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
97.7%
Ads 0% | Leaflets 2.3%1. “Baking papers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Baking papers | Cleaning | Containers and organizers | Jugs, bottles, filters and water saturators | Kitchen utensils - frying pans, pots, sets | Light bulbs |
|---|---|---|---|---|---|---|
| Sep '25 | 7347 | 28116 | 5785 | 1702 | 3159 | 2270 |
| Oct '25 | 8975 | 31367 | 5363 | 1729 | 3334 | 3027 |
| Nov '25 | 10322 | 32605 | 6043 | 1733 | 5425 | 3302 |
| Dec '25 | 14087 | 33808 | 7299 | 1928 | 5274 | 3956 |
| Jan '26 | 10157 | 36843 | 9895 | 5325 | 6542 | 3270 |
| Feb '26 | 8021 | 30544 | 6914 | 3035 | 5574 | 2449 |
| Mar '26 | 8319 | 31792 | 7035 | 8028 | 6270 | 2482 |
| Apr '26 | 7960 | 29228 | 6345 | 4416 | 3950 | 1874 |
| May '26 | 6787 | 27782 | 6136 | 4346 | 3380 | 2022 |
| Jun '26 | 11546 | 50299 | 8962 | 5832 | 5017 | 2505 |
| Jul '26 | 17910 | 76749 | 14029 | 15670 | 8475 | 4284 |
| Aug '26 | 18355 | 78654 | 15648 | 14117 | 8701 | 4491 |
Baking papers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Baking papers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 103 |
| Feb | 81 |
| Mar | 86 |
| Apr | 82 |
| May | 74 |
| Jun | 94 |
| Jul | 128 |
| Aug | 132 |
| Sep | 77 |
| Oct | 95 |
| Nov | 104 |
| Dec | 143 |
Baking papers grew, but their standing against other subcategories is unavailable: the subcategory recorded 129,786 additions over 12 months. It increased 27.6% year over year. The pace cannot be compared with the other subcategories because the supplied comparison verdict is missing.
2. How do Poles plan to buy in the “Baking papers” subcategory?
SourcesBaking papers – source mix
| Sources | Value |
|---|---|
| From leaflets | 3019 |
| From ads | 15 |
| Organic | 126752 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Baking papers | 2.33 | 0.01 | 97.66 |
| Cleaning | 7.1 | 1.06 | 91.84 |
| Containers and organizers | 29.96 | 0.8 | 69.24 |
| Jugs, bottles, filters and water saturators | 15.71 | 23.31 | 60.98 |
| Kitchen utensils - frying pans, pots, sets | 41.65 | 2.94 | 55.41 |
| Light bulbs | 5.58 | 0.06 | 94.36 |
Baking papers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 52 | 0 | 7295 |
| Oct '25 | 128 | 1 | 8846 |
| Nov '25 | 327 | 5 | 9990 |
| Dec '25 | 409 | 4 | 13674 |
| Jan '26 | 124 | 3 | 10030 |
| Feb '26 | 297 | 0 | 7724 |
| Mar '26 | 500 | 0 | 7819 |
| Apr '26 | 190 | 0 | 7770 |
| May '26 | 177 | 0 | 6610 |
| Jun '26 | 397 | 0 | 11149 |
| Jul '26 | 270 | 0 | 17640 |
| Aug '26 | 148 | 2 | 18205 |
Brands from the “Baking papers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Zosia Samosia | 1507 | 0 | 97 |
| Jan Niezbędny | 257 | 0 | 94 |
| Vigo | 119 | 0 | 24 |
| Stella | 100 | 0 | 4 |
| Master | 53 | 0 | 0 |
| Rubin | 20 | 0 | 12 |
| Aromata | 0 | 0 | 23 |
| Ravi | 4 | 0 | 0 |
| Profissimo | 0 | 0 | 0 |
Baking papers are overwhelmingly organic and paid activity is unused relative to the other subcategories: over the same 12-month window, organic additions accounted for 97.7%, leaflet-driven additions for 2.3%, and ads for 0.0%. The organic share was higher than in all five other subcategories, including Light bulbs at 94.4%. Only 15 additions came from ads, and the ad share was lower than in all five other subcategories.
