Cleaning accessories
The “Cleaning accessories” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cleaning accessories – shopping list additions
158 812in Oct '25–Sep '26
↑ 52.9% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
83.4%
Ads 2.9% | Leaflets 13.7%1. “Cleaning accessories” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cleaning accessories | Trash bags |
|---|---|---|
| Oct '25 | 10042 | 21325 |
| Nov '25 | 11156 | 21449 |
| Dec '25 | 10364 | 23444 |
| Jan '26 | 11992 | 24851 |
| Feb '26 | 9723 | 20821 |
| Mar '26 | 10882 | 20910 |
| Apr '26 | 8697 | 20531 |
| May '26 | 8284 | 19498 |
| Jun '26 | 14272 | 36027 |
| Jul '26 | 21500 | 55249 |
| Aug '26 | 22023 | 56631 |
| Sep '26 | 19877 | 52480 |
Cleaning accessories – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cleaning accessories – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 97 |
| Feb | 80 |
| Mar | 90 |
| Apr | 79 |
| May | 76 |
| Jun | 102 |
| Jul | 140 |
| Aug | 141 |
| Sep | 126 |
| Oct | 88 |
| Nov | 92 |
| Dec | 90 |
Cleaning accessories: 158 812 additions in the period, 52.9% YoY. Ranked 2 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Cleaning accessories” subcategory?
SourcesCleaning accessories – source mix
| Sources | Value |
|---|---|
| From leaflets | 21700 |
| From ads | 4664 |
| Organic | 132448 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cleaning accessories | 13.66 | 2.94 | 83.4 |
| Trash bags | 4.43 | 0.25 | 95.32 |
Cleaning accessories – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 920 | 1593 | 7529 |
| Nov '25 | 1028 | 2380 | 7748 |
| Dec '25 | 1563 | 0 | 8801 |
| Jan '26 | 2813 | 643 | 8536 |
| Feb '26 | 2383 | 0 | 7340 |
| Mar '26 | 2602 | 0 | 8280 |
| Apr '26 | 1242 | 0 | 7455 |
| May '26 | 1160 | 0 | 7124 |
| Jun '26 | 1966 | 6 | 12300 |
| Jul '26 | 2114 | 18 | 19368 |
| Aug '26 | 1833 | 19 | 20171 |
| Sep '26 | 2076 | 5 | 17796 |
Brands from the “Cleaning accessories” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Vileda | 5207 | 2239 | 2959 |
| Swiffer | 375 | 0 | 4054 |
| Jan Niezbędny | 90 | 0 | 162 |
| Gosia | 138 | 0 | 62 |
| York | 143 | 0 | 51 |
| Anna Zaradna | 2 | 0 | 13 |
Source mix: organic 83.4%, from ads 2.9%, from leaflets 13.7%.
