Brand Performance logo

Złota Nioska

Eggs
Złota Nioska logo
to receive information about changes in the popularity of this brand.

Złota Nioska ranks 2nd of 8 brands in the Eggs category with a 23.90% share over the last four weeks.

The category leader is Moja Kurka with a 45.90% share.

Its monthly share for October 2026 was 23.62%, compared with 19.35% the month before.

Its highest monthly share in the period shown, 66.43%, came in April 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Eggs
MarkaUdział procentowy
Moja Kurka45.90%
Złota Nioska23.90%
Kurka wolna14.85%
Wybiegane Kury14.66%
Kotlina Natury0.63%
Pewni Dobrego0.05%
Bio Planet0.00%
Polskie Fermy0.00%

Brand Złota Nioska percentage share in the category Eggs in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
23.90%Złota Nioska
ALL BRANDS
Historical market share of brands in the Eggs category (monthly)
MonthBio PlanetKotlina NaturyKurka wolnaMoja KurkaPewni DobregoPolskie FermyWybiegane KuryZłota Nioska
November 20240.00%0.00%21.92%0.47%1.26%0.00%14.51%61.83%
December 20240.00%0.07%9.60%37.29%0.21%0.00%1.59%51.24%
January 20250.00%0.16%6.58%55.51%0.16%0.00%1.02%36.58%
February 20250.00%0.00%3.12%69.92%0.06%0.00%1.82%25.09%
March 20250.00%0.09%11.28%38.01%0.19%1.33%7.30%41.80%
April 20250.00%0.88%5.09%23.31%0.00%1.67%2.63%66.43%
May 20250.00%0.00%2.33%64.64%0.00%0.00%1.63%31.39%
June 20250.00%0.24%4.34%70.93%1.57%0.00%3.98%18.94%
July 20250.00%0.00%2.89%50.41%0.00%1.03%1.10%44.56%
August 20250.00%1.59%7.51%54.92%0.00%0.95%1.16%33.86%
September 20250.00%0.38%2.39%39.23%0.19%0.10%2.30%55.41%
October 20250.00%4.22%2.07%43.34%0.22%0.00%1.55%48.59%
November 20250.00%8.25%13.89%16.05%0.00%0.00%8.71%53.10%
December 20250.00%0.68%5.50%53.79%0.00%0.00%5.39%34.63%
January 20260.00%0.14%32.63%36.97%0.00%0.00%8.46%21.80%
February 20260.00%1.00%14.00%49.31%0.00%0.02%3.67%31.99%
March 20260.00%1.92%5.11%62.57%0.00%0.29%4.85%25.26%
April 20260.00%0.75%4.36%66.27%0.00%0.00%4.30%24.33%
May 20260.00%0.64%11.16%62.14%0.11%0.96%10.72%14.28%
June 20260.00%0.28%17.51%53.68%0.24%0.00%15.34%12.94%
July 20260.00%0.39%19.72%45.56%0.00%0.08%19.62%14.63%
August 20260.00%0.11%31.49%31.34%0.00%0.01%31.08%5.97%
September 20260.00%0.66%12.83%54.65%0.00%0.00%12.50%19.35%
October 20260.00%13.32%11.55%40.12%0.00%0.00%11.39%23.62%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Eggs category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
80.5 h(3 days)
Eggs
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Dairy products and eggs”
Milk
Eggs
White cheeses, curds
Cheese sticks
Sandwich cheese spreads
Desserts, curds, porridges
Plain and Greek yogurts
Skyr, quark
Cheeses for cheesecake
Mozarella cheese
High-protein yogurts and desserts
High-protein milk and dairy drinks
56.6 h (2 days)
80.5 h (3 days)
80.7 h (3 days)
81.5 h (3 days)
83.2 h (3 days)
83.2 h (3 days)
83.6 h (3 days)
83.9 h (3 days)
87 h (4 days)
87 h (4 days)
91.4 h (4 days)
97.1 h (4 days)
Median of the Dairy products and eggs category: 101.4 h (4 days)
Kefirs, sour milk, buttermilk
High-protein cheeses and quark
Yellow cheeses
Plant-based drinks
Processed cheeses
Creams and sour creams
Drinkable yogurts and milk beverages
Mascarpone, ricotta
Salad cheeses
Blue cheeses
Flavored yogurts
Plant-based dairy alternatives
105.6 h (4 days)
106.1 h (4 days)
106.9 h (4 days)
108.8 h (5 days)
111.8 h (5 days)
112.1 h (5 days)
112.6 h (5 days)
134.3 h (6 days)
152.5 h (6 days)
154.2 h (6 days)
174.7 h (7 days)
184.9 h (8 days)
Real Purchase Rate – Annual data for the Eggs subcategory compared with the other subcategories in Dairy products and eggs.
SubcategoryRPR (%)
High-protein cheeses and quark97%
High-protein yogurts and desserts97%
Mozarella cheese97%
Plain and Greek yogurts97%
Sandwich cheese spreads97%
Flavored yogurts97%
Blue cheeses97%
Cheese sticks97%
Desserts, curds, porridges96%
White cheeses, curds96%
Mascarpone, ricotta96%
Skyr, quark96%
Salad cheeses95%
Yellow cheeses95%
Cheeses for cheesecake95%
Plant-based drinks94%
Plant-based dairy alternatives94%
Processed cheeses94%
Creams and sour creams93%
Kefirs, sour milk, buttermilk93%
Drinkable yogurts and milk beverages93%
High-protein milk and dairy drinks92%
Milk90%
Eggs89%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Eggs subcategory compared with the other subcategories in Dairy products and eggs.
Brand Loyalty Index (BLI) marki w kategorii Eggs (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:000.56%
2024-12-01T00:00:001.06%
2025-01-01T00:00:001.48%
2025-02-01T00:00:001.72%
2025-03-01T00:00:000.97%
2025-04-01T00:00:001.00%
2025-05-01T00:00:000.83%
2025-06-01T00:00:000.93%
2025-07-01T00:00:001.53%
2025-08-01T00:00:000.95%
2025-09-01T00:00:001.11%
2025-10-01T00:00:001.21%
2025-11-01T00:00:001.88%
2025-12-01T00:00:003.24%
2026-01-01T00:00:002.70%
2026-02-01T00:00:003.73%
2026-03-01T00:00:004.38%
2026-04-01T00:00:003.27%
2026-05-01T00:00:006.36%
2026-06-01T00:00:004.22%
2026-07-01T00:00:003.64%
2026-08-01T00:00:004.89%
2026-09-01T00:00:002.94%
2026-10-01T00:00:002.62%
2.00%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Eggs added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Eggs (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00634113367
2024-12-01T00:00:001448136690
2025-01-01T00:00:001870126143
2025-02-01T00:00:001762102184
2025-03-01T00:00:001055108712
2025-04-01T00:00:001257125163
2025-05-01T00:00:00857103253
2025-06-01T00:00:0082988762
2025-07-01T00:00:00145294751
2025-08-01T00:00:0094599641
2025-09-01T00:00:00104594022
2025-10-01T00:00:001352111947
2025-11-01T00:00:001987105929
2025-12-01T00:00:004560140564
2026-01-01T00:00:003546131419
2026-02-01T00:00:004007107462
2026-03-01T00:00:005479125028
2026-04-01T00:00:003741114466
2026-05-01T00:00:00561888310
2026-06-01T00:00:007034166764
2026-07-01T00:00:009752268028
2026-08-01T00:00:0013637279098
2026-09-01T00:00:008205279249
2026-10-01T00:00:008297316911

Additions of a product from category Eggs

Absolute data on adding products from category Eggs with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Eggs
Number of additions Eggs with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
Want to increase your sales?Contact us