Protective lip balms
The “Protective lip balms” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Protective lip balms – shopping list additions
11 486in Oct '25–Sep '26
↑ 24.4% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/1
of 1 subcategoriesOrganic additions
91.6%
Ads 0.1% | Leaflets 8.3%1. “Protective lip balms” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Protective lip balms |
|---|---|
| Oct '25 | 719 |
| Nov '25 | 887 |
| Dec '25 | 871 |
| Jan '26 | 1313 |
| Feb '26 | 826 |
| Mar '26 | 571 |
| Apr '26 | 688 |
| May '26 | 584 |
| Jun '26 | 809 |
| Jul '26 | 1413 |
| Aug '26 | 1414 |
| Sep '26 | 1391 |
Protective lip balms – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Protective lip balms – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 129 |
| Feb | 96 |
| Mar | 71 |
| Apr | 74 |
| May | 71 |
| Jun | 79 |
| Jul | 118 |
| Aug | 114 |
| Sep | 112 |
| Oct | 127 |
| Nov | 112 |
| Dec | 98 |
Protective lip balms: 11 486 additions in the period, 24.4% YoY. Ranked 1 of 1 subcategories in the category.
2. How do Poles plan to buy in the “Protective lip balms” subcategory?
SourcesProtective lip balms – source mix
| Sources | Value |
|---|---|
| From leaflets | 949 |
| From ads | 11 |
| Organic | 10526 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Protective lip balms | 8.26 | 0.1 | 91.64 |
Protective lip balms – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 26 | 0 | 693 |
| Nov '25 | 58 | 0 | 829 |
| Dec '25 | 112 | 1 | 758 |
| Jan '26 | 153 | 0 | 1160 |
| Feb '26 | 30 | 1 | 795 |
| Mar '26 | 29 | 0 | 542 |
| Apr '26 | 63 | 0 | 625 |
| May '26 | 34 | 0 | 550 |
| Jun '26 | 62 | 0 | 747 |
| Jul '26 | 112 | 4 | 1297 |
| Aug '26 | 82 | 2 | 1330 |
| Sep '26 | 188 | 3 | 1200 |
Brands from the “Protective lip balms” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nivea | 524 | 0 | 669 |
| Isana | 112 | 0 | 86 |
| Alterra | 115 | 0 | 70 |
| Blistex | 65 | 0 | 98 |
| Tisane | 2 | 0 | 150 |
| Carmex | 15 | 0 | 110 |
| Neutrogena | 1 | 0 | 123 |
| Bielenda | 70 | 0 | 41 |
| Bebe | 18 | 0 | 46 |
| Ziaja | 0 | 0 | 17 |
Source mix: organic 91.6%, from ads 0.1%, from leaflets 8.3%.
