Go on
Peanut buttersGo on leads the Peanut butters category with a 100.00% share over the last four weeks (2 brands compared).
Its monthly share for September 2026 was 100.00%, compared with 100.00% the month before.
Its highest monthly share in the period shown, 100.00%, came in October 2024.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase84.8 h(4 days)
Peanut butters
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Plant-based pâtés
Vegan lard spreads
High-protein spreads and pâtés
Pates
Breakfast cereals
Sweet breakfast snacks
Rolled oats
Nut butters and protein spreads
Peanut butters
0 h
0 h
0 h
60.3 h (3 days)
64 h (3 days)
65.8 h (3 days)
75.8 h (3 days)
84.6 h (4 days)
84.8 h (4 days)
Median of the Breakfast products category: 85.4 h (4 days)
Hummus
Plant-based spreads
Rice cakes, corn cakes
Porridge
Granola, muesli
Crispbread and rusks
85.9 h (4 days)
87.2 h (4 days)
93.5 h (4 days)
134.5 h (6 days)
135.4 h (6 days)
180.3 h (8 days)
| Subcategory | RPR (%) |
|---|---|
| High-protein spreads and pâtés | 97% |
| Hummus | 97% |
| Vegan lard spreads | 97% |
| Granola, muesli | 94% |
| Breakfast cereals | 94% |
| Rolled oats | 93% |
| Rice cakes, corn cakes | 92% |
| Plant-based spreads | 92% |
| Porridge | 91% |
| Sweet breakfast snacks | 91% |
| Pates | 90% |
| Peanut butters | 90% |
| Plant-based pâtés | 87% |
| Crispbread and rusks | 87% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 0.00% |
| 2024-11-01T00:00:00 | 0.00% |
| 2024-12-01T00:00:00 | 0.00% |
| 2025-01-01T00:00:00 | 0.00% |
| 2025-02-01T00:00:00 | 0.00% |
| 2025-03-01T00:00:00 | 0.00% |
| 2025-04-01T00:00:00 | 0.00% |
| 2025-05-01T00:00:00 | 0.00% |
| 2025-06-01T00:00:00 | 0.00% |
| 2025-07-01T00:00:00 | 0.00% |
| 2025-08-01T00:00:00 | 0.00% |
| 2025-09-01T00:00:00 | 0.00% |
| 2025-10-01T00:00:00 | 0.00% |
| 2025-11-01T00:00:00 | 0.00% |
| 2025-12-01T00:00:00 | 0.00% |
| 2026-01-01T00:00:00 | 0.00% |
| 2026-02-01T00:00:00 | 0.00% |
| 2026-03-01T00:00:00 | 0.00% |
| 2026-04-01T00:00:00 | 0.00% |
| 2026-05-01T00:00:00 | 0.00% |
| 2026-06-01T00:00:00 | 0.00% |
| 2026-07-01T00:00:00 | 0.00% |
| 2026-08-01T00:00:00 | 0.00% |
| 2026-09-01T00:00:00 | 0.00% |
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Peanut butters with the brandAll additions Peanut butters
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 935 | 0 |
| 2024-11-01T00:00:00 | 9237 | 0 |
| 2024-12-01T00:00:00 | 7663 | 0 |
| 2025-01-01T00:00:00 | 12154 | 0 |
| 2025-02-01T00:00:00 | 9703 | 0 |
| 2025-03-01T00:00:00 | 10300 | 0 |
| 2025-04-01T00:00:00 | 8448 | 0 |
| 2025-05-01T00:00:00 | 8675 | 0 |
| 2025-06-01T00:00:00 | 6921 | 0 |
| 2025-07-01T00:00:00 | 7207 | 0 |
| 2025-08-01T00:00:00 | 7394 | 0 |
| 2025-09-01T00:00:00 | 7965 | 0 |
| 2025-10-01T00:00:00 | 8777 | 0 |
| 2025-11-01T00:00:00 | 8437 | 0 |
| 2025-12-01T00:00:00 | 7415 | 0 |
| 2026-01-01T00:00:00 | 11162 | 0 |
| 2026-02-01T00:00:00 | 9043 | 0 |
| 2026-03-01T00:00:00 | 9749 | 0 |
| 2026-04-01T00:00:00 | 8528 | 0 |
| 2026-05-01T00:00:00 | 8209 | 0 |
| 2026-06-01T00:00:00 | 12932 | 0 |
| 2026-07-01T00:00:00 | 19387 | 0 |
| 2026-08-01T00:00:00 | 20135 | 0 |
| 2026-09-01T00:00:00 | 21838 | 0 |
Additions of a product from category Peanut butters
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Peanut butters
Number of additions Peanut butters with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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