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Optima

Margarines and mixes
Optima logo
to receive information about changes in the popularity of this brand.

Optima ranks 9th of 20 brands in the Margarines and mixes category with a 1.98% share over the last four weeks.

The category leader is Kasia with a 34.80% share.

Its monthly share for October 2026 was 0.57%, compared with 0.71% the month before.

Its highest monthly share in the period shown, 5.31%, came in February 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Margarines and mixes
MarkaUdział procentowy
Kasia34.80%
Smakowita22.10%
Bielmar Palma9.31%
Rama8.20%
Flora6.71%
Delma6.64%
Śniadaniowa3.59%
Słynne Masło Roślinne3.12%
Optima1.98%
Finuu1.52%
Benecol0.76%
Łaciaty0.65%
Wyborna0.29%
Lurpak0.18%
Masmix0.09%
Z Kruszwicy0.04%
Planta0.02%
Naturima0.00%
Ola0.00%
Pyszny Duet0.00%

Brand Optima percentage share in the category Margarines and mixes in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.98%Optima
ALL BRANDS
Historical market share of brands in the Margarines and mixes category (monthly)
MonthBenecolBielmar PalmaDelmaFinuuFloraKasiaLurpakMasmixNaturimaOlaOptimaPlantaPyszny DuetRamaSłynne Masło RoślinneSmakowitaWybornaZ KruszwicyŚniadaniowaŁaciaty
November 20240.54%8.89%8.58%0.54%4.33%35.61%0.03%0.00%0.03%0.03%2.92%0.03%0.00%4.39%5.10%24.41%0.27%0.03%3.32%0.94%
December 20240.27%11.88%2.79%0.82%1.87%45.81%0.00%0.04%0.00%0.00%0.62%0.04%0.00%4.17%2.12%27.78%0.14%0.00%1.40%0.25%
January 20250.74%4.45%3.91%1.71%2.77%18.07%0.00%0.00%0.00%0.00%4.54%0.03%0.00%4.82%1.26%53.35%1.40%0.63%2.03%0.29%
February 20251.02%8.01%8.41%1.59%4.87%23.41%0.00%0.09%0.00%0.04%5.31%0.00%0.00%8.85%0.49%33.54%0.49%0.40%2.30%1.19%
March 20250.88%8.07%6.71%2.24%6.23%33.80%0.05%0.05%0.00%0.05%4.23%0.00%0.00%13.23%2.29%17.56%0.49%0.00%3.55%0.58%
April 20250.22%4.03%1.61%0.25%1.70%18.37%0.02%0.01%0.01%0.00%0.90%0.01%0.00%1.22%0.72%70.02%0.07%0.01%0.71%0.09%
May 20250.18%1.99%1.48%0.31%1.19%5.75%0.01%0.01%0.01%0.00%1.10%0.01%0.00%1.42%0.62%85.10%0.08%0.00%0.68%0.07%
June 20250.45%4.00%2.84%0.63%2.86%9.74%0.02%0.00%0.00%0.00%1.27%0.00%0.00%3.60%0.71%72.28%0.13%0.00%1.25%0.22%
July 20250.45%4.31%2.31%1.10%2.12%15.51%0.03%0.06%0.03%0.00%1.44%0.03%0.00%2.85%0.99%66.33%0.23%0.00%1.80%0.42%
August 20250.14%1.40%0.69%59.86%0.68%3.67%0.01%0.00%0.01%0.00%0.36%0.00%0.00%1.10%0.21%31.36%0.02%0.00%0.42%0.07%
September 20250.82%9.70%6.23%1.51%6.49%34.45%0.19%0.13%0.00%0.00%3.27%0.00%0.13%10.08%1.39%20.97%0.50%0.00%3.02%1.13%
October 20250.24%4.94%4.89%0.73%2.21%16.55%0.02%0.04%0.00%0.02%1.12%0.00%0.00%2.40%0.13%65.08%0.09%0.06%1.16%0.32%
November 20250.06%1.61%1.12%0.24%1.67%10.01%0.01%0.00%0.00%0.01%0.36%0.01%0.00%0.83%0.44%82.87%0.04%0.03%0.30%0.40%
December 20250.10%3.34%0.91%0.13%0.48%8.88%0.01%0.00%0.00%0.00%0.09%0.00%0.00%1.01%0.46%84.26%0.04%0.04%0.18%0.07%
January 20260.18%4.03%3.33%1.74%2.96%9.54%0.02%0.18%0.00%0.00%2.05%0.00%0.00%1.52%0.49%70.42%1.52%0.02%1.67%0.33%
February 20260.44%1.29%0.92%0.69%1.39%5.97%0.05%0.00%0.00%0.00%0.57%0.00%0.00%2.42%0.41%84.91%0.07%0.04%0.67%0.17%
March 20260.12%2.26%2.19%0.49%1.58%12.10%0.05%0.03%0.00%0.01%0.23%0.00%0.02%1.07%0.63%78.58%0.07%0.05%0.48%0.04%
April 20260.18%4.40%2.97%1.72%1.74%14.22%0.08%0.05%0.00%0.00%1.14%0.00%0.00%2.43%4.32%65.22%0.29%0.06%1.08%0.09%
May 20260.58%7.44%6.06%2.94%6.69%30.81%0.12%0.12%0.00%0.00%4.15%0.00%0.00%4.90%4.62%19.50%1.27%0.12%9.81%0.87%
June 20261.61%10.10%3.68%4.72%7.95%28.06%0.00%0.33%0.00%0.00%2.40%0.12%0.00%8.86%1.78%21.11%0.46%0.12%7.41%1.28%
July 20260.89%10.03%3.54%4.07%6.21%32.81%0.25%0.20%0.00%0.00%2.85%0.13%0.00%4.73%1.63%25.40%0.38%0.03%6.21%0.64%
August 20260.21%3.62%1.79%0.67%3.04%6.92%0.05%0.01%0.00%0.01%0.75%0.01%0.00%2.54%0.52%78.56%0.09%0.00%1.06%0.14%
September 20260.34%1.52%1.48%0.38%1.08%4.74%0.03%0.00%0.00%0.01%0.71%0.00%0.00%1.48%0.72%86.97%0.08%0.01%0.40%0.06%
October 20260.25%3.09%2.21%0.49%2.31%10.55%0.07%0.03%0.00%0.00%0.57%0.02%0.00%2.05%1.12%75.66%0.08%0.01%1.25%0.23%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Margarines and mixes category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
144.3 h(6 days)
Margarines and mixes
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Spreadable fats”
Butter
Margarines and mixes
103.7 h (4 days)
144.3 h (6 days)
Median of the Spreadable fats category: 144.3 h (6 days)
Vegan butters, margarines
1,041.1 h (43 days)
Real Purchase Rate – Annual data for the Margarines and mixes subcategory compared with the other subcategories in Spreadable fats.
SubcategoryRPR (%)
Butter90%
Margarines and mixes89%
Vegan butters, margarines89%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Margarines and mixes subcategory compared with the other subcategories in Spreadable fats.
Brand Loyalty Index (BLI) marki w kategorii Margarines and mixes (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0026.41%
2024-12-01T00:00:0027.97%
2025-01-01T00:00:0034.49%
2025-02-01T00:00:0026.47%
2025-03-01T00:00:0024.89%
2025-04-01T00:00:0050.63%
2025-05-01T00:00:0059.68%
2025-06-01T00:00:0043.98%
2025-07-01T00:00:0037.39%
2025-08-01T00:00:0070.47%
2025-09-01T00:00:0020.77%
2025-10-01T00:00:0039.43%
2025-11-01T00:00:0070.07%
2025-12-01T00:00:0070.58%
2026-01-01T00:00:0049.13%
2026-02-01T00:00:0067.94%
2026-03-01T00:00:0071.08%
2026-04-01T00:00:0051.76%
2026-05-01T00:00:0028.12%
2026-06-01T00:00:0024.50%
2026-07-01T00:00:0024.77%
2026-08-01T00:00:0065.23%
2026-09-01T00:00:00100.00%
2026-10-01T00:00:0061.17%
34.80%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Margarines and mixes added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Margarines and mixes (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00298211290
2024-12-01T00:00:00486617398
2025-01-01T00:00:00350310158
2025-02-01T00:00:0022608537
2025-03-01T00:00:0020568260
2025-04-01T00:00:00845216695
2025-05-01T00:00:00902915130
2025-06-01T00:00:00447710180
2025-07-01T00:00:0035469483
2025-08-01T00:00:001475320934
2025-09-01T00:00:0015887645
2025-10-01T00:00:00465911817
2025-11-01T00:00:001563022306
2025-12-01T00:00:002667137788
2026-01-01T00:00:00546411121
2026-02-01T00:00:001061015617
2026-03-01T00:00:001599722506
2026-04-01T00:00:00649812553
2026-05-01T00:00:0017336163
2026-06-01T00:00:0024169862
2026-07-01T00:00:00392915863
2026-08-01T00:00:001452322265
2026-09-01T00:00:003163431634
2026-10-01T00:00:001538025143

Additions of a product from category Margarines and mixes

Absolute data on adding products from category Margarines and mixes with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Margarines and mixes
Number of additions Margarines and mixes with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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