Margarines and mixes
The “Margarines and mixes” subcategory includes 20 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Margarines and mixes – shopping list additions
232 385in Nov '25–Oct '26
↑ 57.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
54.3%
Ads 36.8% | Leaflets 8.9%1. “Margarines and mixes” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Margarines and mixes | Butter | Vegan butters, margarines |
|---|---|---|---|
| Nov '25 | 22306 | 100330 | 216 |
| Dec '25 | 37788 | 123891 | 312 |
| Jan '26 | 11121 | 108461 | 138 |
| Feb '26 | 15617 | 98130 | 176 |
| Mar '26 | 22506 | 115908 | 272 |
| Apr '26 | 12553 | 105515 | 333 |
| May '26 | 6163 | 93431 | 188 |
| Jun '26 | 9862 | 160754 | 196 |
| Jul '26 | 15863 | 173548 | 461 |
| Aug '26 | 22265 | 214298 | 398 |
| Sep '26 | 31198 | 301888 | 444 |
| Oct '26 | 25143 | 345619 | 419 |
Margarines and mixes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Margarines and mixes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 67 |
| Feb | 76 |
| Mar | 97 |
| Apr | 92 |
| May | 67 |
| Jun | 63 |
| Jul | 80 |
| Aug | 136 |
| Sep | 123 |
| Oct | 117 |
| Nov | 106 |
| Dec | 174 |
Additions increased year over year: from November 2025 to October 2026, the subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 232,385 times. Over the same period, year-over-year growth was 57.5%. By number of additions, it ranked second among the three subcategories in Spreadable fats. Smakowita was the most-added brand during the period (117,494 additions), followed by Kasia and Bielmar Palma. The seasonal index peaked in December at 174 and reached a low of 63 in June.
2. How do Poles plan to buy in the “Margarines and mixes” subcategory?
SourcesMargarines and mixes – source mix
| Sources | Value |
|---|---|
| From leaflets | 20726 |
| From ads | 85391 |
| Organic | 126268 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Margarines and mixes | 8.92 | 36.75 | 54.33 |
| Butter | 9.02 | 5.15 | 85.83 |
| Vegan butters, margarines | 28.71 | 1.15 | 70.14 |
Margarines and mixes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1961 | 12500 | 7845 |
| Dec '25 | 2934 | 22072 | 12782 |
| Jan '26 | 880 | 3443 | 6798 |
| Feb '26 | 1227 | 8569 | 5821 |
| Mar '26 | 3085 | 12204 | 7217 |
| Apr '26 | 2032 | 3775 | 6746 |
| May '26 | 1332 | 4 | 4827 |
| Jun '26 | 958 | 23 | 8881 |
| Jul '26 | 1248 | 67 | 14548 |
| Aug '26 | 1107 | 5447 | 15711 |
| Sep '26 | 2353 | 12178 | 16667 |
| Oct '26 | 1609 | 5109 | 18425 |
Organic additions were the largest source, while the ad share was the highest among comparable subcategories: from November 2025 to October 2026, organic additions accounted for 54.3% and ad-driven additions for 36.8%. Over the same period, leaflet-driven additions accounted for 8.9%.
